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Week2SWOTanalysis.docx

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BUS/475v10

WK 2 Apply: SWOT Analysis

BUS/475v10

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Wk 2 – Apply: SWOT Analysis

Name:

Selected Organization:

Complete a SWOT analysis from a global perspective, if applicable.

Strengths	Weaknesses
Customer Focus Loyal customer base Innovative products Marketing advertising Brand identity Distribution chain	Matching customer expectations Lack of competition Incompatibility Premium pricing Lack of promotions
Opportunities	Threats
Steady customer growth Expand distribution networks Smart wearable technology Lack of green technology Qualified professionals	Laptop competition Lawsuits Counterfeit products Rising labor cost in other countries

Analysis

Summarize your findings from the SWOT analysis for the CEO of the organization you chose. Address the following in your 2- to 3-page summary:

· How would you match the organization’s strengths to its opportunities?

· How would you convert the organization’s weaknesses into strengths?

· What recommendations do you have to mitigate the impact of the threats?

· What action(s) does the organization need to take to advance their organization goals and/or expand their competitive advantage?

· Why does the organization need to take this/these action(s)?

Citations

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