Social Marketing

Week 2 Responses

1. The service that I chose to provide is a Jamaican restaurant with delivery service called Winsome’s Kitchen. When in the restaurant industry, the meals that are served cater to many lifestyles and diets. For instance, there are different choices of meat to choose from in the event a customer does not eat a certain type of meat. Due to Winsome’s Kitchen having different dietary options on the menu, any customer that visits would have a meal that is specifically catered to their lifestyle and diet style. We put the customer and their needs first by having multiple options available on the menu.

One feature that Winsome’s Kitchen has that benefits my target market is the delivery option. Having a delivery service allows those that does not live in the immediate area to purchase our meal…within reasonable distances of course. Delivery is also convenient for customers that are not able to physically sit in the restaurant due to different circumstances. UpMenu (n.d.) states that about “60% of restaurant patrons…order food delivery or takeout online at least once a week [while] 31% will order at least twice a week”.

Another feature that Winsome’s Kitchen has that benefits my target market is having the option to order online. Having the ability to place orders online benefits the customer because it makes the ordering process easier and more efficient, and it is convenient as the customer can order from anywhere on different devices. My target market thrives off of being able to view items online, such as restaurant menu and reviews.

 Reference: 

Benefits of online ordering systems for restaurants. (n.d.). UpMenu. Retrieved from https://www.upmenu.com/blog/9-advantages-of-online-food-ordering/.

2. As indicated by ongoing examination from the NPD Group, Generation X – which it characterizes as those between the ages 36-52 – could be the previously mentioned "older folks" the café world has been looking for. The investigation proposes that Gen X currently makes up 23% of all café visits. That is still underneath twenty to thirty year olds at 25% and Baby Boomers at 26%, however just barely. "Numerous Gen Xers are looking to the comfort and experience eateries offer on the grounds that their children are more established and more free," Bonnie Riggs, NPD café industry investigator, said in a proclamation( Pomraz. M, 2019).

NPD additionally brings up that dissimilar to twenty to thirty year olds – who are being fixed as needing velocity, comfort and quality, all at a moderate value point, ideally the thing Gen Xers are searching for is a touch more in accordance with a conventional café .They're desire is to indulge in quality food .Gen Xers are bound to have two incomes which means more cash to spend(  Pomraz. M, 2019).

Reference: 

Pomraz. M, 2019. Generation x restaurant industry best hope . Retrieved from

https://www.foodandwine.com/news/generation-x-restaurant-business