Marketing Management
University of the Cumberlands
Student Name
Week Two – Proposal Assignment
Date
Week Two Assignment
Introduce your paper here in general terms. For example, ‘This paper will review three important marketing papers…’
Proposal Marketing Topic
Use one reference for this section – a new reference not provided previously that will support your topic. You may choose from any Marketing topic you want to delve into (examples: Customer Relationship Marketing, Social Media, Experiential Marketing, Market Research (unique approaches), etc.).
Conclusion
This is a short paper of no more than three paragraphs. Be crisp and brief.
References
You new reference is listed here – peer-reviewed article