Wk8 DQ - Business Research Methodology

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INTRODUCTION TO RESEARCH METHODS
BUS 605
WEEK 2

DIANE L. WATKINS ED.D.

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READING

  • Business Research Methods
  • Zikmund, Babin, Carr and Griffin
  • Week 2 – Chapters 4, 5 and 6
  • Week 3 – Chapter 7 and 8

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WEEK 2 ASSIGNMENTS

CLA 1

  • Research Proposal
  • Background
  • Problem Statement
  • Research questions/Objectives
  • Types of Research
  • Sources of Data

BACKGROUND

  • What is the context for the study?
  • What has already been researched?
  • What are the current trends?

PROBLEM STATEMENT

  • Step 1: Contextualize the problem
  • Where and when does the problem arise?
  • Who does the problem affect?
  • What attempts have been made to solve the problem?

EXAMPLE

  • Voter turnout in region X has been decreasing steadily over the past ten years, in contrast to other areas of the country (Smith, 2016). According to surveys conducted by organization Y, turnout is lowest among under-25s and people with low incomes (Organization Y, 2019). There have been some effective attempts at engaging these groups in other regions, and in the last two elections parties A and B increased their campaigning efforts in region X, but these interventions have yet to have any significant effect on turnout (Organization Y, 2019).

PROBLEM STATEMENT

  • Step 2: Show why it matters
  • What will happen if the problem is not solved?
  • Who will feel the consequences?
  • Does the problem have wider relevance (e.g. are similar issues found in other contexts)?

EXAMPLE

  • Low voter turnout has been shown to have negative associations with social cohesion, civic engagement, and is becoming an area of increasing concern in many European democracies (Smith, 2016). When specific groups of citizens lack political representation, they are likely to become more excluded over time, leading to an erosion of trust in democratic institutions (Johnson, 2015). Addressing this problem will have practical benefits for region X and contribute to an understanding of this widespread phenomenon.

PROBLEM STATEMENT

  • Step 3: Set your aims and objectives
  • The aim of this study is to determine…
  • This project aims to explore…
  • I aim to investigate…

EXAMPLE

  • The aim of this research is to investigate effective engagement strategies to increase voter turnout in region X. It will identify the most significant factors in non-voting through surveys and interviews, and conduct experiments to measure the effectiveness of different strategies.

RESEARCH EXAMPLES

LEGO

APPLE

NEST

MCDONALDS

VERIZON

ACTIVITY 1

Suppose you owned a jewelry store in Denton, Texas. You are considering opening a second store just like your current store. You are undecided on whether to locate the new store in another location in Denton, TX or in Birmingham, AL. Work with your group to answer the following questions:

Why would you decide to have some research done before making this decision? Should the research be conducted? Go to http://www.census.gov. Do you think any of this information would be useful in the research?

ACTIVITY 2 THE BUSINESS RESEARCH PROCESS

  • Research Scenario
  • Using the assigned example. As a group create a problem statement. You may need to do some online research in addition to the background you have been given.
  • Create 1 – 2 PowerPoint slides to share your completed problem statement with the class.

ACTIVITY 3

  • Write down some ideas you may have for your CLA 1 research proposal.
  • Talk to your group about your subject.
  • Explain why you think it would be a good research project.
  • Share with the class

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SUMMARY

  • What assignments are due?
  • When are they due?
  • Any final questions?

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Document

Apple

Nest

McDonalds

Verizon