MGT3102 Week 2 Discussion

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MGT3102 Leadership

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The Art of Persuasion

Four Steps

Leaders can follow four steps to practice the art of persuasion: Step 1: Establish credibility. A leader’s credibility is based on the leader’s knowledge, expertise, and relationship with others. Step 2: Build goals on common ground. To be persuasive, leaders describe how what they’re requesting will benefit others as well as the leader. Step 3: Make your position compelling to others. Leaders appeal to others on an emotional level by using symbols, metaphors, and stories to express their messages, rather than relying on facts and figures. Step 4: Connect emotionally. Good leaders sense others’ emotions and adjust their approach to match the

audience’s ability to receive their message.