MGT3002 WEEK 2 DISCUSSIONS AND PROJECT

Theories of Learning, Values, Attitudes

Theories of Learning - While abilities have a genetic component, they can also be learned and developed. In the now-famous experiment by Pavlov, researchers

rang a bell each time they fed a dog. After this activity was repeated over a period of time, the dog salivated at the sound of the bell even when not fed. This is called

the conditioned response. An association develops between a stimulus (the food and the bell) and the response (salivation).

Values - Each of us has a set of values that is arranged in a hierarchy of importance; we refer to this as our value system. This system helps us to make our choices and preferences and enables us to resolve our doubts and dilemmas. For example, do you consider it right to challenge the authority of your employer? If you do,

then your value of loyalty to the organization is probably lower than your value of loyalty to career and achievement.

Attitudes - People's attitudes are always susceptible to the complexities of the world around them. For example, the advertising industry knows how to in�uence

the attitudes of consumers and these in�uences may lead to uncomfortable dissonances. People's attitudes are much easier to change than their values and it is

these attitudes that are critical to an organization. In terms of attitudes, a great deal of emphasis has been placed on job satisfaction, job involvement, and

organizational commitment.

In the business world, values are standards of conduct that a company wants each member of the organization to follow. Top management seeks to establish a

corporate culture in which certain values are considered especially worthwhile and important. Values are instilled into employees through the example set by their

supervisors, through training, and through periodic reminders communicated to them.

Additional Materials

Theories of Learning, Values, Attitudes (media/week1/SUO_MGT3002%20W1%20L2.pdf?_&d2lSessionVal=jQ6qyiQpZQmbuyjpLDyEce2pF&ou=84100)