Week 2 Initial Discussion Post

Advertisers want to know everything they can about potential customers’ habits and interests. The Internet offers vast stores of information about browsing patterns. Digital Marketing analytics is the practice of collecting consumer information from Internet use so that companies can target consumers who are likely to purchase their products.

1. What is your opinion of companies like Google that gather information about your browsing patterns?

2. What advantages and disadvantages does this pose for the consumer? Are there ethical considerations?

3. If you were a business owner, what kinds of information would you gather on your customers and how would you use it?