Discuss the usefulness of the Herzog’s Two Factory theory in the context of managing organizations.

1

The Two-Factor (Dual-Structure) theory states that there are two dimensions to understanding motivation and levels of satisfaction. Herzberg’s theory has two kinds of motivators, which include motivation factors and hygiene factors. According to Herzberg, hygiene motivators, which are external and do not motivate the employee in a positive direction via job satisfaction; rather, if they are absent they will discourage/dissatisfy the employee and create significant job dissatisfaction. Second are intrinsic motivators, which are internal and have the capacity to motivate the employee in a positive direction to be satisfied with the job if they are present.