Assignment 1 Due 10/19/18 9pm EST

Running Head: SWOT ANALYSIS 2

Title: SWOT Analysis

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Pure NAB Company SWOT Analysis

Opportunities

The company is investing heavily in the market expansion whereby it is aiming at setting up more branches in various countries across the globe. The few branches the company has are performing well and this is encouraging the company’s management to expand its market base. In so doing, its sales will dramatically increase thus resulting in an increase in revenue. Some of the places that the company is aiming to open its business doors are in Europe and Africa. After extensive market research and analysis, the company has found out that people from these two continents are the largest consumers of non-alcoholic beverages.

Technological innovations and developments are also providing an ideal opportunity for the growth of the company. The company is embracing the use of the modern and advanced technology in its production, distribution, and promotion of its products. This is economic, efficient and effective and given the company an upper over its rivals in the market. To fully meet customers demand, the company has embraced mass production strategies.

Threats

The most endangering threat that the company is facing is stiff competition from its rivals. The market is saturated and there are countless companies manufacturing beverages. Both the existing and new-comers companies are posing a serious threat to Pure NAB Company. Strategic plans are urgently needed to be put in place to withstand the competition or else, the company will unable to achieve its short and long goals.

Economic setbacks such as inflation are also unavoidable threats for the company. The current economy is dynamic and ever fluctuating and inflation is becoming commonplace in the current business arena. Cost of production may sometimes dramatically rise due to the increase of the price of the raw materials which results in the decrease of revenue and profit to the company.

References

Bhattacharya, A. K. (1977). The Asian dollar market: International offshore financing. New York: Praeger.

Einzig, P. (1952). Inflation. London: Chatto and Windus.

Karlsson, C. (2014). Innovation, technology, and knowledge. London: Routledge.