wk8 discussion

1.      Based on your reading of the case information above as well as in Hale and Pershing this week, describe your target audience. Who would you work best with and why? Please explain your answer.

A business’ target audience or targeted customers are the most preferred consumers’ pool that the company will intend to sell their product. The chosen p population should guarantee not only the company’s short-term economic goals but also assure the business of its long-term investment opportunities (Lai, Lin & Lin, 2015). As such, the Green Organization must consider factors such as future trends in the industry, investment goals, unexplored market sections, and price compatibility while making decisions on the best target audience. The Green Organization’s size and global position place it at an advantageous position considering the financial aspects of investment. Thus, the middle class will effectively serve business purposes and guarantee its long-term investment security. The middle class has the capital and investment knowledge that the Green Organization can harness for its future success. Furthermore, the middle-class population is steadily growing globally thus assuring the organization of its long-term success. 

2.       Describe what demographic audience would you not work well with and why. Please explain your answer.

Demographic characteristics are a critical consideration when deciding on the target audience since the group selected must reflect the company’s goals and objectives. In that regard, the demographic audience for Green Organization should have the capability of forming the significant majority of the company's customers as well as guarantee the company of its present and future success. Comparatively, an ill-suited demographic audience does not offer the potential for increased sales either does it possess the characteristics needed for the company’s products and services. Younger people below the age of 30 years are unlikely to provide a reliable customer base for the company. Considering the Green Company’s nature of businesses and the clients that the businesses serve, most of the people within this age brackets do not fit into their portfolio. A sizeable amount of people below the age of 30 years lack the capital to invest the company’s preferred areas of business.