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Opening the French bakery was driven by various factors such as the cultural love for French products in the United States. The business depends mostly on the love of French products to drive sales for its products. Secondly the decision was based on the large scale demand for bakery products by various users. This means the business will be facing competition from other French bakeries located in the area. It will also face other bakeries with ancient and culture-oriented bakeries in the areas. There will also be a stiff competition from other traditional baking businesses. Finally, the competition will also come from brick and mortar stores that also deal in baking products.  The target customers for my bakery include mothers and families. Mothers are responsible for most home bakery shopping needs hence they are the main target for the bakery. The bakery will also target various French food enthusiasts including the local French population. One of the main factors for the creation of French bakery is the focus on sustainability hence we target those office workers and other people interested in French foods and products.  Targeting these consumers and overcoming the competition from these stiff competitors require investments in advertising strategies and proper market research. To ensure the company targets the right group and understand the market, there is a need for online marketing research. This include searching for area data about performance of bakeries by focusing on issues such as revenue, daily sales, potential for growth and the number of customers (Sarstedt & Mooi, 2018). The market research will also target consumers to determine their preferences for French products such as bakery products. The research should also focus on regulatory standards such as the licensing and procedures for setting up the business.  References Sarstedt, M., & Mooi, E. (2018). A concise guide to market research. The Process, Data, and, 12.