Applying Leadership Theories
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WEEK2.pptxImproving Organizational Culture
Damascus M Johnson
Amazon.com Inc.’s culture
The current culture allows the company to respond to the needs of the e-market.
Vision: “ To be Earth’s most customer-centric company where the customers can find and discover anything they want to buy online, and endeavors to offer customers the lowest possible prices”.
Focus on e-market: long-term, infrastructure, employees and obsess over customers (Amazon, 2021).
The current Amazon culture is based on the vision, mission and core values. The organization’s main focus is on creating an effective customer experience by addressing the needs of the customers. Based on the vision, the company aims at creating a platform that offers the consumers with all services that may be needed. This has been created through a well-designed and developed infrastructure in which the customer’s needs are addressed at a personal level through user-friendly online shopping site.
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Amazon.com Inc.’s culture
Mission statement: “ To serve customers through online and physical stores and focus on selection, price and convenience” (Amazon, 2021)
Core values: Eagerness to invent, customer obsession, taking operational excellence.
The current culture is also described by the mission statement of the company. The mission of the company is to serve their customers by blending the online stores with physical services to enhance convenience. This is guided through the core values of the organization such as eagerness to invent. This ensures the system and business processes used by the organization is based on prevailing trends.
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Change Management plan
Proposed change: Introducing an advanced employee recognition program.
Step One: The organization creates urgency
Step Two: Formation of a powerful coalition
Step Three: Creation of a vision for change (Galli, 2018).
In improving the current culture, Amazon should focus on improving the welfare of the employees. This plays an important role in the performance of the organization as employees are involved in direct operations of the company. The aim of the change is to assess the different employee incentives to facilitate more customized reward system in rewarding employee efforts. In attaining the change, the organization has to create urgency particularly on employees to enhance their understanding of the need to have an advanced employee recognition program. The second stage is collaborating with all stakeholders and leaders in the organization. This makes the third step more easier with presence of a clear vision.
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Change Management plan
Step Four: Communication of the vision to the organization stakeholders.
Step Five: Remove the barriers to effective organizational change.
Step six: Developing short-term wins in a change strategy (Galli, 2018).
After developing the vision, the management should communicate the vision of developing an advanced employee recognition program. The next step is removing potential barriers to the implementation of employee recognition program. Amazon should ensure the stakeholders are appreciated for positive progress of the implementation of the program.
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Change Management plan
Step Seven: The organization building on the change through a transitional process.
Victory should not be declared too soon.
Step Eight: Integrating the changes in the Amazon corporate structure (Galli, 2018).
Amazon should also ensure the progress is monitored well without the attention being withdrawn from the plan developed at the initial stages. Even as the change team is appreciated for the short-term success, the organization should ensure the action plan is followed and any variation addressed in time. After the progress is monitored and desired outcome realized, Amazon should integrate the advanced employee recognition program in the corporate culture.
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Desired Outcome
To improve the company’s performance.
Enhancing an effective business environment.
To elevate customer experience using Amazon trading platform.
Implementing an advanced employee recognition program aims at enhancing the performance of the organization. This is attained through increased productivity resulted from increased employee morale. Also, the change aims at enhancing an effective business environment through team work and motivated workforce. In addition to the desired outcome is to elevate customer experience through quality services offered by the employees.
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Alignment
Customer-centric aspect in vision is attained through focus selection and price in mission statement.
Through the vision of offering lowest possible prices, the company promotes its culture of customer obsession.
The employee recognition program developed is integrated into the corporate structure to support the vision and mission.
Through implementation of an employee recognition program, Amazon would attain the mission of enhancing customer experience. This is attained after integrating employee recognition program into the organization culture. The employees play a crucial role in ensuring the company attains the lowest possible prices through their contribution in cost-leadership strategy particularly in production of services.
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References
Amazon (2021). Who We Are. https:// www.aboutamazon.com/about-us
Galli, B. J. (2018). Change management models: A comparative analysis and concerns. IEEE Engineering Management Review, 46(3), 124-132.
