Case Studies 1

SUPPLY CHAIN MANAGEMENT WEEK 2-LECTURE 2

CHAPTER 4

DR. ISMAIL CIVELEK

DESIGNING GLOBAL PRODUCTS AND SERVICES

Mercedes & BMW

Honda

• Adjustable-width platform • Accord in Europe vs US

Toyota

• Corolla vs Camry • Flexible manufacturing

GM

Ford

VW’s overcustomization

2

BENEFITS OF GLOBAL PRODUCTS AND SERVICES

Cost reductions

New drug development

• R&D cost • National regulations • Different names

Black Decker

• 20 vs 5 motors

Enhanced customer preference

• McDonald’s • P&G

Louis Vuitton, Rolex & Tiffany’s

3

DRAWBACKS OF GLOBAL PRODUCTS AND SERVICES

Appliances in US vs Japan

Canon

• Domestic vs International Market

4

GLOBAL STANDARDIZATION IN SERVICE BUSINESSES

McDonald’s

• Veggie burgers in India • Tea & Coffee in Britain/Turkey • No bacon in Turkey • More seafood in Japan • Big Mac?

Pain medications

• US (head) vs Japan (stomach)

Textbooks

• US vs British English • Precollege vs College

5