Week 2: Student Response to Discussion One and Two and Assignments

Week 2 - Assignment 1

Creating Engaging Leads

All leads are not created equal. Leads to stories must be written with the audience in mind. After reading Creating Engaging Leads , you will choose onestory and write two leads for that story. One lead will be for a daily newspaper and the other lead will be for a national newspaper. For each lead, you must:

1. Formulate a lead sentence that draws the audience in by using a writing technique appropriate for a daily audience and for a national audience.

2. Develop a summary lead that answers at least three of the five “w’s” (who, what, where, when, and why) appropriate for a daily newspaper and for a national newspaper.

3. Create a lead that is concise, consisting of no more than 25 words appropriate for a daily newspaper and for a national newspaper.

The leads must be written in Associated Press (AP) style.