Marketing Planning and Practice
aman_2910
Week1Tutorial.pptx
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Marketing Planning and Practice UMKDQD-15-2 Week 1 Tutorial
Presented by
MPP Teaching Team
w/c 8 February 2021
Plan for Today’s Tutorial
Introductions
Guidelines for the tutorials for this module
Brief discussion on marketing planning
Opportunity for any questions arising from the tutorial or general questions around the module
Introductions
Guidelines for the Tutorials
Online for the next few weeks – hopefully be face-to-face soon
There are PowerPoint slides for each week
Tutorials are not recorded (nor are webinars)
Allows for discussion
We will be keeping a record of attendance
Tutor will give you the code for your MyAttendance app
Tutorials are not recorded due to potential infringement of GDPR as student discussion will form a notable amount of the content of these sessions
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Preparing for the Module
Ensure you have looked at the PowerPoint slides on Blackboard for the week before you attend the tutorial and webinar sessions
Video’s of the lecture content will also be available
Slides for the lectures/tutorial and webinar are posted on Blackboard on Thursday of the previous week
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Marketing Planning Discussion
What do you understand by marketing planning?
Marketing Planning
Structured and systematic process
Analysis of information to arrive at decisions for the brand
Future orientated
Essential tool for marketing practiced by both small and large organisations – commercial and not-for-profit
Has its limitations
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Support during this Module
Information regarding the module team can be found under ‘People & Help’ section of BB
There are two drop-in sessions online each week (Monday and Friday) if you have any questions about the module (will happen even when we are back on campus)
Link in ‘People & Help’ section to access
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Next Week
Read/listen to the video of the lectures before your tutorial/webinar each week
Make a decision regarding which brand you expect to write your marketing plan on
Come prepared with any questions you have and think about any issues you might have in completing this assignment
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Any Questions?
