PRODUCT MANAGEMENT & SITUATION ANALYSIS

Business: Local Logistics Firm

-Responsible for the transport of freight locally.

Description of How Marketers Can Use Maslow's Hierarchy of Needs http://smallbusiness.chron.com/description-marketers-can-use-maslows-hierarchy-needs-39333.html

“Best Practice: Uncovering Unmet Customer Needs” – Anthony Ulwick http://www.marketingjournal.org/best-practice-uncovering-unmet-customer-needs-anthony-ulwick/

3.1 Factors That Influence Consumers’ Buying Behavior https://open.lib.umn.edu/principlesmarketing/chapter/3-1-factors-that-influence-consumers-buying-behavior/  

US Census: American FactFinder https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml

Esri ZIP Lookup- This tool provides demographic and lifestyle information by ZIP code http://www.esri.com/data/tapestry/zip-lookup  

Consumer Expenditure Survey https://www.bls.gov/cex/  

American Time Use Survey https://www.bls.gov/tus/home.htm  

Finding Market Size Information in Business Source Complete

Enter "market size" AND along with the name of a product or service, put quotation marks around a name consisting of two or more words -- for example, "market size" AND "ice cream."

Finding Industry Trends and Projections in Business Source Complete

Access Business Source Complete and use a search combination like this: "restaurant industry" AND (trends OR projections)

Statistica- The Statistics Portal https://www.statista.com/outlook/consumer-markets  

How to Conduct Competitive Research https://www.inc.com/guides/2010/05/conducting-competitive-research.html