E Business w1 assignment
Required Text
Schneider, G. P. (2015). Electronic Commerce (11th ed.).
Stamford, CT: Cengage Learning.
Boston, MA. ISBN: 9781285742298
BUS615 Ecommerce
The expansion of the Internet, increased bandwidth and advancements in information systems has increased the practicality and usability of Ecommerce.
“For many people the term “Electronic commerce” means shopping on the part of the Internet called the World Wide Web (the Web)” (Schneider, 2015).
These advancements in technology have brought Ecommerce from the first wave, the beginning of Ecommerce, to the portable mobile devices that are now at the forefront of the Ecommerce third wave (Schneider, 2015).
Ecommerce and Ecommerce infrastructure
Chapter 1
There are three main elements of Ecommerce:
Business processes that support selling and purchasing activities.
Business-to-consumer electronic commerce.
Business-to-Business electronic commerce (Schneider, 2015, figure 1-1).
Ecommerce and Ecommerce infrastructure
Chapter 1
Ecommerce and Ecommerce infrastructure
Chapter 1
Additionally, there are Consumer-to-Consumer (C2C) activities such as EBay transactions between consumers, and Business to Government (B2G) activities such as tax transactions. While there are many online transactions suitable for Ecommerce, not all business processes are suitable for Ecommerce.
Figure 1-5 of Schneider, 2015, provides a summary of business processes the their suitability to Ecommerce.
Some Business processes may never fully adapt to Ecommerce, such as the grocery industry.
While some major grocery chains offer online ordering and delivery, the companies that are in the online grocery business are small and tend to favor metropolitan areas where there is a mass market that supports the Ecommerce grocery industry (Schneider, 2015).
There are additional issues that can curtail Ecommerce in certain business processes such as cost, technology issues, Cultural and legal concerns (Schneider, 2015).
International Ecommerce has unique attributes that can be challenging for International Ecommerce. Language, cultural, government and infrastructure issues can complicate the Ecommerce model.
Figure 1.6 of Schneider, 2015, provides a notional flow of international trade transactions.
Ecommerce and Ecommerce infrastructure
Chapter 1
The origin of the Internet, the infrastructure that makes Ecommerce possible, is the United State Department of Defense that developed a method of linking computers together for command and control of missile systems using large mainframe computers (Schneider, 2015).
“In 1969, a Defense Department researcher in the Advanced Research Projects Agency (ARPA) . . . connected four computers at [UCLA], SRI International, [UC Santa Barber], and the University of Utah” (Schneider, 2015).
This connection was the first instance of a network that eventually became the World Wide Web (WWW). The first email list followed in 1979, and through the 1970’s and 80’s network software and applications developed mainly in the University sector (Schneider, 2015).
By the late 1980s and 1990s, private sector growth began through the introduction of public Internet providers and the development of network software and Internet Protocol (IP) addresses.
Technology Infrastructure and WWW
Chapter 2
As the number of Internet Hosts (Computers directly connected to the internet) grew so did the number of people who were using the Internet (Schneider, 2015, figure 2-1).
In addition to the Internet, there are certain applications that require special types of Internet connectivity.
These nets are termed Intranet net as opposed to Internet and Extranet.
Intranets are Internets that remain within an the organization and Extranet is a dedicated internet that communicates with specific entities and business (Schneider, 2015).
Intranets and Extranets are specific purpose Internets generally established to reduce cost and increase efficiency.
Technology Infrastructure and WWW
Chapter 2
Internet protocols evolved to two main protocols, Transmission Control Protocol (TCP) and Internet Protocol (IP) commonly referred to as TCP/IP.
The addresses scheme for the Internet Protocol is based on the binary system of 1’s and 0’s, the fundamental language of the computer.
Each 1 and 0 referred to as a bit provides for an on “1” or off “0” state of a binary bit. To this end, a string of bits make up a computer address.
Defining the bits as either 1 or 0 in a specific pattern makes for a unique address. The more bits the more addresses are available.
As the Internet has grown, different versions of TCP/IP addresses have been introduced to accommodate the growing number of addresses to accommodate the growing number of individuals and companies on the Internet.
Technology Infrastructure and WWW
Chapter 2
The first non-developmental version of TCP/IP was version 4 and contained 32 bits.
The new version 6 (there was no version 5) contains 128 bits.
32 bits produces a potential 4,294,967,296.00
Internet addresses where 128 bits produces a potential 340,282,366,920,938,000,000,000,000,000,000,000,000.00 Internet addresses.
There is a great demand for the Internet.
Packet switching networks provided a means of making the Internet practical by providing an organized means of transferring data for email and other data through a standard protocol.
Technology Infrastructure and WWW
Chapter 2
This enabled the Internet to connect and be configured into Local Area Networks (LANs) and Wide Area Networks (WANs).
Schneider, 2015, figure 2-2, provides a notional rendering of LANs and WANs and how they may connect to the Internet.
The World Wide Web evolved from a few computers to many computers connected to the Internet essentially forming a web of computers that circles the globe.
The ability to search the textural information on the web is a result of the work of the scientific community that developed hypertext and eventually Hyper-Text Markup Language (HTML) (Schneider, 2015).
Markup languages are essential for viewing web page content as the text markup language specifies a set of tags that are inserted into the [webpage] text. These markup tags . . . provide formatting instructions that Web client software can understand . . . as it renders the text and [web] page elements (Schneider, 2015).
Technology Infrastructure and WWW
Chapter 2
Standard Generalized Markup Language (SGML) is the germinal standard first derived in 1986.
From this standard, the Mark Up languages of HTML, XML, and XHTML were developed all with the same basic intent of rendering tagged information on websites for various purposes.
Figure 2-5 of Schneider, 2015, provides a hierarchical flow of these standards.
Connectivity to the Internet may be established in several different manners; however, all rely on specific Band Width.
“Band Width” is the amount of data that can travel through a communications medium [wire or wireless] per unit of time” (Schneider, 2015). “Figure 2-15 Internet connection options” (Schneider, 2015, figure 2-1) provides an overview of Internet services (connection options) and capabilities in relation to startup and operational cost.
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Technology Infrastructure and WWW
Chapter 2
With the original ARPANET now the Internet and World Wide Web, scientists have developed an Internet2 for purposes of research and development which is separate from the Internet.
The Internet2 is mainly a research tool for technology development in areas of bandwidth and Internet speed (Schneider, 2015).
Semantic web is a project that is used for conducting research on the development of advanced methods of reading information from the Internet.
Semantic Web development is research into making the entire World Wide Web a searchable database based on XML by tagging webpages to understand the meaning of the words and to collect data from several web sites based on the users’ search criteria (Schneider, 2015).
Technology Infrastructure and WWW
Chapter 2