Integrated View of Business

Week 1 Road Map

Technological & Political Forces Shaping Business

Readings & Resources

· Week One Lesson Notes

· NY Times:  "It's a Flat World, After All"

· Fast Company:  "Generation Flux"

Week 2 Road Map

The New Economy

Readings & Resources

· Week Two Lesson Notes

· The Future of Amazon, Apple, Facebook, and Google, Forbes (Links to an external site.)Links to an external site.

· The Four Horseman video

Video source:  https://www.l2inc.com/daily-insights/the-four-horsemen-amazonapplefacebook-google-who-winsloses (Links to an external site.)Links to an external site.

· Fast Compay: The Amazon- Walmart Showdown That Explains the Modern Economy

· Fast Company:  The Future of Retail in the Age of Amazon (Links to an external site.)Links to an external site.

· Medium Corporation:  Top Amazon Predictions for 2018 (Links to an external site.)

Week 3 Road Map

A Better Role for Business

Readings & Resources

Week 3 Lesson Notes

· Fast Company Magazine:  Annie Leonard's "Story of Bottled Water" Should Make Fiji Nervous (Links to an external site.)Links to an external site.  

· Fast Company:  Generation Flux's Secret Weapon (Links to an external site.)Links to an external site.

· New York Times:  Paul Newman Who?  (Links to an external site.)Links to an external site.

· The New Yorker:  Companies With Benefits  (Links to an external site.)Links to an external site.

· Discussion Reading:   The New Management Paradigm &John Mackey's Whole Foods (Links to an external site.)

Week 4 Road Map

Our Digital Planet

Readings & Resources

Week 4 Lesson Notes

· Forbes:  Top 10 Tech Trends for 2018 (Links to an external site.)Links to an external site.

· World Economic Forum:  Technology Tipping Points and Societal Impact (Links to an external site.)Links to an external site.

· The Terrifying Truth about New Technology

Week 5 Road Map

Marketing 101: How is it Changing?

Readings & Resources

Week 5 Lesson Notes

· FastCoCreate:  25 Predictions for What Marketing Will Look Like in 2020 (Links to an external site.)Links to an external site.

· Fast Company:  Beyond "Mail-Kimp": The Future of Podcast Advertising (Links to an external site.)Links to an external site.

· Fast Company:  5 Trends That Will Change How Companies Use Social Media (Links to an external site.)Links to an external site.

· Jet Blue and Twitter (Links to an external site.)Links to an external site.

· Fast Company:  The Brand Creator Partnership (Links to an external site.)Links to an external site.

· MobileMarketer.com:  Dunkin' Donuts' Multi-day, Omnichannel Promotional Approach Maximizes Social Outreach (Links to an external site.)

Week 6 Road Map

Leadership in the "New" Business Environment

Readings & Resources

· Ted Talk: Drew Dudley Everyday Leadership

Video source:  https://www.ted.com/talks/drew_dudley_everyday_leadership (Links to an external site.)Links to an external site.

· Fast Company:  Leadership is Confusing as Hell

· Fast Company:  Leadership is Confusing as Hell Part II

· Ted Talk: What It Takes To Be a Great Leader

Video source:  https://www.ted.com/talks/roselinde_torres_what_it_takes_to_be_a_great_leader (Links to an external site.)Links to an external site.

· Harvard Business School:  What Great American Leaders Teach Us (Links to an external site.)Links to an external site.

· Forbes:  13 Leadership Skills You Didn't Need A Decade Ago That Are Now Essential (Links to an external site.)Links to an external site.

· Fast Company:  The Secrets of Generation Flux Leaders