Marketing Discussion

WEEK 1 Responses

1.While working for Sunbeam's bread franchise, there is a lot to be learned! We are known to be one of the "Quality Bakers of America". And for this name, it is our top priority to make sure that our customers not only get what they are searching for, but also much more than what they are asking for. First and foremost, Sunbeam has a reputation for being nutritious and wholesome meaning that not only is our bread healthy, there isn't any extra ingredients added to put others health at risk. Sunbeam became a dietary mainstay in American Homes. According to QBA marketing division, experts in the areas of market planning, product and consumer research, new product development, advertising including creative copy, sales promotion and media placement is a big part of Sunbeam's accomplishment and their growth throughout the years. The Sales Division encompasses sales management expertise in distribution, category management, sales training, market evaluation, research and brand management. With the strategies that the Sunbeam's company use, they are top tier in sales. While valuing their customers opinion, they are also valuing their health.

2.The company that I am working is an authentic Jamaican restaurant that has a delivery service and many other features. To have a successful business, it is important to set it apart from other restaurants nearby as well as the restaurants the serve similar food which establishes a competitive advantage; this is where differentiation comes in. “A successful product differentiation strategy creates brand loyalty among customers” (Kelchner, 2019, para. 5).

In order to differentiate Winsome’s Kitchen from others, we would ensure that we remain reliable to create a loyal customer base. In order to do so, we would ensure that the quality of the food is made with high-quality ingredients and that prices remain affordable. We would be able to fulfill the assurance quality by being transparent with our ingredients, so that the customers know what their food is being made with. Having a restaurant website and an ample number of employees will allow us to fulfill the responsiveness quality by allowing us to have a quick response time to our customers if they have questions or concerns. Customers will not have to endure long wait times for food or for their questions to be answered and their concerns to be addressed promptly. Our delivery and online ordering services can fulfill the extended services quality due to not all restaurants offering these features. This allows us to continue to provide great food at our customers convenience instead of them having to come to the restaurant and order; they can do it while on the go. Our ultimate goal is to consistently deliver high quality food and customer service. Consistency is key when trying to have a successful business, as “…consistent performance from employees…make service differentiation work” (Kokemuller, n.d., para. 5).

Sade’ Williams

 

Reference:

Kelchner, L. (2019). The Advantages of a Product Differentiation Strategy. Chron. Retrieved from  https://smallbusiness.chron.com/frame-reference-marketing-31287.html .

 

Kokemuller, N. (n.d.). Service Quality Differentiation Competitive Strategies. Chron. Retrieved from https://smallbusiness.chron.com/least-3-ways-service-marketing-differs-product-marketing-69335.html.