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Week1RequiredandSupplementaryReadings.html.zip

Required and Supplemental Materials/Week 1 Required and Supplementary Readings.html

Required Readings:

Barnat, R. (n.d.). Strategic goals and objectives. In Strategic management: formulation and implementation. Retrieved from http://www.strategy-formulation.24xls.com/en210

Barnat, R. (n.d.). Tests of a winning strategy. In Strategic management: formulation and implementation. Retrieved from http://www.strategy-formulation.24xls.com/en317 

Defining strategic management and strategy. (2012). In Mastering strategic management. Washington, DC: Saylor Academy. Retrieved from https://saylordotorg.github.io/text_mastering-strategic-management/s05-01-defining-strategic-management-.html    

Understanding the strategic management process. (2012). In Mastering strategic management. Washington, DC: Saylor Academy. Retrieved from https://saylordotorg.github.io/text_mastering-strategic-management/s05-04-understanding-the-strategic-ma.html

Vision, mission, and goals. (2012). In Mastering strategic management. Washington, DC: Saylor Academy. Retrieved from https://saylordotorg.github.io/text_mastering-strategic-management/s06-01-vision-mission-and-goals.html

Watkins, M. D. (2007, September 7). Demystifying strategy: the what, who, how, and why. Harvard Business Review. Retrieved from https://hbr.org/2007/09/demystifying-strategy-the-what/

Supplementary Materials: 

7 examples of sustainable competitive advantage. (4 April, 2013). Retrieved from https://business.simplicable.com/business/new/7-examples-of-sustainable-competitive-advantage

Business model. (n.d.). Investopedia. Retrieved from http://www.investopedia.com/terms/b/businessmodel.asp?layout=infini&v=5F&adtest=5F&ato=0

Competitive advantage. (26 May 2016). In Boundless economics. Retrieved from https://courses.lumenlearning.com/boundless-business/chapter/the-drive-for-international-trade/

Competitive advantage vs. sustainable competitive advantage. (25 May, 2013). Retrieved from https://business.simplicable.com/business/new/competitive-advantage-vs-sustainable-competitive-advantage

Definition of perfect competition. (26 May 2016). In Boundless economics. Retrieved from https://courses.lumenlearning.com/boundless-economics/chapter/perfect-competition/

Strategic management. (n.d.). BusinessDictionary.com. Retrieved from http://www.businessdictionary.com/definition/strategic-management.html

          (Note: If a link does not work when you click on it, simply copy and paste the link into any browser window and access it thru the browser.)

From the UMUC library:

  • Bradley, S. P. (2005). Capturing the value: competitive strategies that work. [Video]. Harvard Business School Faculty Seminar Series.
  •      Follow these steps to find this video:
  •           Go to http://sites.umuc.edu/library/index.cfm
  •           Type in the entire name of the article: "Capturing the value: competitive strategies that work," into the search box and click on "search."
  •           Click on "multimedia" in the upper left hand corner of the webpage (under "Ask a Librarian.)
  •           Type in the entire name of the article: "Capturing the value: competitive strategies that work," in the box at the top of the page to the left of the word, "Search."
  •           Make sure only "Business Videos" and "Find all my search term" are the only boxes that are checked.  Uncheck both "Image Collection" and "Apply equivalent   
  •                subjects"
  •           Click on "Search" at the bottom right hand corner of the webpage.  It is a small word in a box.
  •           The next page shows the article.  Click on the article.
  • Narayandas, D. (2005). Managing markets, segments, and customers. [Video]. Harvard Business School Faculty Seminar Series.
  • Follow these steps to find this video:
  •           Go to http://sites.umuc.edu/library/index.cfm
  •           Type in the entire name of the article: "Managing markets, segments, and customers," into the search box and click on "search."
  •           Click on "multimedia" in the upper left hand corner of the webpage (under "Ask a Librarian.)
  •           Type in the entire name of the article: "Managing markets, segments, and customers," in the box at the top of the page to the left of the word, "Search."
  •           Make sure only "Business Videos" and "Find all my search term" are the only boxes that are checked.  Uncheck both "Image Collection" and "Apply equivalent   
  •                subjects"
  •           Click on "Search" at the bottom right hand corner of the webpage.  It is a small word in a box.
  •           The next page shows the article.  Click on the article.
  • Rivkin, J. W. (2005). Where do great strategies come from? [Video]. Harvard Business School Faculty Seminar Series.
  • Follow these steps to find this video:
  •           Go to http://sites.umuc.edu/library/index.cfm
  •           Type in the entire name of the article: "Where do great strategies come from?," into the search box and click on "search."
  •           Click on "multimedia" in the upper left hand corner of the webpage (under "Ask a Librarian.)
  •           Type in the entire name of the article: "Where do great strategies come from?," in the box at the top of the page to the left of the word, "Search."
  •           Make sure only "Business Videos" and "Find all my search term" are the only boxes that are checked.  Uncheck both "Image Collection" and "Apply equivalent   
  •                subjects"
  •           Click on "Search" at the bottom right hand corner of the webpage.  It is a small word in a box.
  •           The next page shows the article.  Click on the article.