BUS3041 WK1 Project
BUS3041 Week 1 Project Rubric Course: BUS3041-Managerial Communications SU02
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion Score
Clarified your
purpose(s) for
communicating
with the employees
at the Nebraska
Plant
/ 10Did not identify
purpose(s) for
communicating with
the employees at the
Nebraska Plant.
Unsupported with
research.
Identified purpose(s)
for communicating
with the employees
at the Nebraska
Plant.
Lacked credible
research support.
Described purpose(s)
for communicating
with the employees
at the Nebraska
Plant.
Weakly supported
with research.
Clarified purpose(s)
for communicating
with the employees
at the Nebraska
Plant.
Sufficiently
supported with
research.
Clarification of
purpose(s) for
communicating with
the employees at the
Nebraska Plant was
compelling and
showed well-
developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion Score
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion Score
Determined your
primary message by
using one of the
idea-generation
approaches form
the text reading.
/ 10Did not identify
message.
Unsupported with
research.
dentified message.
Lacked credible
research support.
Described primary
message.
Weakly supported
with research.
Determined your
primary message by
using one of the
idea-generation
approaches form the
text reading.
Sufficiently
supported with
research.
Determination of
your primary
message by using
one of the idea-
generation
approaches form the
text reading was
compelling and
showed well-
developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–13) 13 points
Satisfactory (C range) (14–15) 15 points
Proficient (B range) (16–17) 17 points
Exemplary (A range) (18–20) 20 points
Criterion Score
Created a message
to the employees,
paying careful
attention to the
organization and
presentation
method
/ 20Did not identify
message.
Unsupported with
research
Identified message.
Lacked credible
research support.
Described message
to the employees.
Weakly supported
with research.
Created message to
the employees,
paying careful
attention to the
organization and
presentation method.
Sufficiently
supported with
research.
Creation of message
to the employees,
paying careful
attention to the
organization and
presentation method
was compelling and
actionable with well-
developed logical
progression.
Well supported by
research.
Total / 50
Overall Score
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion ScoreCriteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion Score
Wrote in a clear,
concise, and
organized manner;
demonstrated
ethical scholarship
in accurate
representation and
attribution of
sources (i.e., APA);
and displayed
accurate spelling,
grammar, and
punctuation.
Communication:
Use of tone, word
choice, audien
/ 10Submission contains
no discernible overall
intent in author’s
selection of ideas.
Errors in basic
writing conventions
are sufficiently
numerous to prevent
reader
comprehension.
No attempt at
Academic/APA
formatting in
presentation
Submission contains
random presentation
of ideas, which
prevents
understanding the
majority of author’s
overall intent.
Errors in basic
writing conventions
are sufficiently
numerous to prevent
reader
comprehension of
majority of the work.
Academic/APA
format is attempted,
but errors are
significant.
Ideas are presented
in a way that forces
the reader to make
repeated inferences
in order to identify
and follow the
author’s overall
intent.
Errors in basic
writing conventions
interfere with, but do
not prevent, reader
comprehension.
Academic/APA
format is attempted
but errors are
distracting.
The reader can
follow the author’s
overall intent as
stated.
The reader noticed a
few errors in basic
writing conventions
but these few errors
do not interfere with
reader
comprehension.
Using Academic/APA
format, accurately.
Errors are noticeable
but minor.
The writer’s overall
argument and
language are clear
and tightly focused,
leaving the reader
with no room for
confusion about
author’s intent.
Text is basically error
free, so that a reader
would have to
purposely search to
find any errors that
may be present.
Using Academic/APA
format proficiently.
Text is basically error
free.
No Submission 0 points minimum
Emerging (F through D range) 1 point minimum
Satisfactory (C range) 35 points minimum
Proficient (B range) 40 points minimum
Exemplary (A range) 45 points minimum