Wk8 DQ - Business Research Methodology

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INTRODUCTION TO RESEARCH METHODS
BUS 605

DIANE L. WATKINS ED.D.

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INTRODUCTIONS

  • Who am I ?
  • Google Voice – 323-834-2634
  • email – [email protected]
  • Office Hours: Call anytime between 8 am and 8 pm Monday through Saturday.
  • Short Faculty Bio: Dr. Watkins has worked in K – 12 education for over 30 years. Most of her career was with the Los Angeles Unified School District as a teacher, advisor, Instructional Technology Applications Facilitator (ITAF) and administrator. Her primary work for LAUSD has been in science and technology. I am currently the Director of the Institutional Review Board (IRB) at Westcliff University. She has also worked for West Los Angeles College, the University of California Los Angeles, Fremont College, and Argosy University.

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INTRODUCTIONS

  • Story of My Life
  • You have just been given a contract to write your autobiography for a major publishing company. Your agent Harry Hardnose is anxious to get to press. He has decided to help you get started with a few probing questions.
  • 1. First, take a piece of flipchart paper and fold it in half and then in half again to form a book.
  • 2. Choose the title of a popular song for the name of your book. Write that title on the front cover.
  • 3. On the inside of the front cover (page two), list a table of contents.
  • o Name of the place where you were born
  • o Description of your first job
  • o Number of years you have been working for your company
  • 4. On page three, draw a picture of your family.
  • 5. On the back cover of the book, draw a picture of what you plan to do when you retire. Where will you go? Who will you go with? Etc.

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COURSE OVERVIEW

  • Time
  • Attendance
  • Food
  • Syllabus
  • APA Format
  • Class content and activities

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TIME

  • Class begins at 6:00pm and ends at 8 pm.
  • There will be a 10-minute break at 7:45 or as close to that as possible convenient.

ATTENDANCE POLICY

  • Attendance Impacts Grades
  • Students who miss more than 1 class in weekday classes will see a letter grade reduction for every additional class they miss. These absences will be factored into your final grade at the end of the session.

ATTENDANCE POLICY CONT.

  • 3 Instances of Tardiness or Leaving Early = 1 Absence
  • Students who are more than 10 min late to class and/or leave class before it is dismissed are considered late. These instances will add up to an absence and count your final grade.
  • Returning more than 10 minutes late from a break also counts as a tardy.

ATTENDANCE POLICY CONT.

  • All absences count as absences, and any excusing of absences (i.e. not counting toward grade penalty) must be approved by a Program Chair or other member of academic leadership. Excusing of absences is rare and only in situations in which the student was unable to attend class due to an unforeseen emergency.

FOOD

  • Food in class is allowed.
  • Make sure that you take your trash out when you leave.

SYLLABUS

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LATE SUBMISSIONS

  • Submission of Assignment Criteria (applies to PAs and CLAs): Late assignments receive a 10%, 5%, and 5% deduction if they are late 1 day, 2 days, or 3 days past the due date respectively. Assignments more than 3 days late will not be accepted. In addition, assignments for the last week of class will only be accepted on-time and hence, cannot be submitted late; courses in GAP close at the end of the last day of the term.

CLA 1

  • CLA 1 Comprehensive Learning Assessment – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5
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  • Select a research topic according to your area of interest
  • Make a research proposal including general background, problem statement, objectives, types of research to be used, the sources of the data, and so forth.
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  • *Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) on page 11-12 of the syllabus for specific guidelines and expectations.

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CLA 2

  • CLA 2 Comprehensive Learning Assessment – CLO 1, CLO 5, CLO 6, CLO 7, CLO 8
  •  
  • For the topic you have selected in CLA 1 the objectives you have mentioned
  • a) Make a questionnaire to meet the objectives of the research.
  • b) Mention the level of data (measurement) for each question that you have made in part (a).
  • c) Make a sampling design.
  • d) Describe the different statistical analysis techniques that will be used for your questionnaire prepared in part (a).
  •  
  • *Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) on page 11-12 of the syllabus for specific guidelines and expectations.

READING

  • Business Research Methods
  • Zikmund, Babin, Carr and Griffin
  • Week 1 – Chapter 1 , 2 and 3
  • Week 2 – Chapters 4, 5 and 6

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APA

  • What is APA?
  • Author’s Responsibilities
  • Correct spelling and punctuation
  • Accurate quotations with pages numbers
  • Complete and accurate references
  • Relevant content
  • Coherent organization
  • Proper format
  • Legible appearance
  • Concealing identities

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APA

  • You must:
  • Proofread
  • Make all corrections and changes before submitting your work

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APA

  • General Guidelines
  • APA approved font
  • Double-spacing
  • 1-inch margins
  • Page numbers
  • Indent first line of every paragraph

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INTRODUCTION TO APA

APA REVIEW

PARAPHRASING

EXAMPLES OF SOURCES

  • Journal Articles
  • Journal Articles from Internet-only journals
  • Books
  • Web Documents on a University website (no date)
  • Stand alone web documents (no author, no date)
  • Journal Article from a database

JOURNAL ARTICLE

Mellers, B. A. (2000). Choice and the relative pleasure of consequences. Psychological Bulleting, 126, 910 – 924.

JOURNAL ARTICLE FROM A DATABASE

Hien, D., & Honeymann, T. (2000). A closer look at the drug abuse

maternal aggression link. Journal of Interpersonal Violence, 15,

503-522. Retrieved May 20, 2000, from ProQuest database.

BOOKS

Paloutzian, R. F. (1996). Invitation to the Psychology of Homicide (2nd ed.). Allyn and Bacon.

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WEB DOCUMENT ON
UNIVERSITY WEB SITE

Dudette, D., & Harris, M.L. (2005). APA style and essentials. Retrieved November 6, 2007, from Vanguard University, Department of

Psychology Web site: http://www.vanguard.edu/faculty/ddudette

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STAND ALONE WEB DOCUMENT
(NO DATE)

Nielsen, Harry (nd). Notable people in psychology of music. Retrieved November 5, 2007, from http://www.psywww.com

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STAND ALONE WEB DOCUMENT
(NO AUTHOR, NO DATE)

Gender and Society. (n.a, n.d.) Retrieved November 3, 2007, from

http://www.trinity.edu/mkear/gender.html.

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WHAT IS BUSINESS RESEARCH

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BUSINESS RESEARCH DEFINED

  • Business research is the application of the scientific method in searching for the truth about business phenomena.
  • The process includes:

idea and theory development

problem definition

searching for and collecting information

analyzing data

communicating the findings and their implications

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BUSINESS RESEARCH DEFINED

  • This definition suggests that business research information is:

not intuitive or haphazardly gathered

accurate and objective

relevant to all aspects of the business

limited by one’s definition of business

  • Not-for-profit organizations and governmental agencies can use research in much the same was as managers in for-profit organizations.

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THE SCIENTIFIC METHOD

  • Scientific Method
  • The way researchers go about using knowledge and evidence to reach objective conclusions about the real world.
  • The analysis and interpretation of empirical evidence (facts from observation or experimentation) to confirm or disprove prior conceptions

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EXHIBIT 1.1 A SUMMARY OF THE SCIENTIFIC METHOD

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MANAGERIAL VALUE OF BUSINESS RESEARCH

  • The decision-making process associated with the development and implementation of a business strategy involves four interrelated stages:

Identifying problems and opportunities

Diagnosing and assessing problems or opportunities

Selecting and implementing a course of action

Evaluating the course of action

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ACTIVITY 1

Suppose you owned a jewelry store in Denton, Texas. You are considering opening a second store just like your current store. You are undecided on whether to locate the new store in another location in Denton, TX or in Birmingham, AL.

Why would you decide to have some research done before making this decision? Should the research be conducted? Go to http://www.census.gov. Do you think any of this information would be useful in the research?

THE SCIENTIFIC METHOD

  • Scientific Method
  • A set of prescribed procedures for establishing and connecting theoretical statements about events, for analyzing empirical evidence, and for predicting events yet unknown.
  • Techniques or procedures used to analyze empirical evidence in an attempt to confirm or disprove prior conceptions.
  • Suggested steps:

Assess relevant existing knowledge of phenomenon

Formulate concepts and propositions

State hypotheses

Design research to test the hypotheses

Acquire empirical data

Analyze and evaluate data

Propose an explanation of the phenomenon and state new problems raised by the research

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ACTIVITY 2

  • Write down some ideas you may have for your CLA 1 research proposal.
  • Talk to your partner about your subject.
  • Explain why you think it would be a good research project.
  • Share with the class

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SUMMARY

  • What assignments are due?
  • When are they due?
  • Any final questions?