Week 1 Discussion

1/12/2021 South University

https://myclasses.southuniversity.edu/d2l/le/content/73907/viewContent/3255556/View 1/1

Strategic IS

Strategic IS are computer systems at any level of the organization that can change goals, operations, products, services, or environmental relationships to help the organization gain competitive advantage. Various systems operate at various levels of strategy such as:

Business Level: Here IS can serve new markets or help �rms differentiate products and services and become low-cost producers.

Organizational Level: Here IS can enhance services or achieve new ef�ciencies by tying together the operations of disparate business units. This is done to promote the sharing of knowledge across business units.

Industry Level: Here IS can promote competitive advantage by facilitating cooperation with other �rms in the industry. IS can also create communities for sharing information, coordinating activities, or exchanging transactions.

Strategic IS can be used for product differentiation and creating new products and services. A focused differentiation strategic IS can offer organizations competitive advantage by producing data for �nely tuned sales and marketing techniques. Competitive advantage helps to develop new market niches for specialized products or services where a business can compete in the target area better than its competitors.