BUS 599

Week 1

For-profit startups, Company Guidelines are provided below. Select a business you want to focus on. Consider a startup company that will be the best fit for your academic, career, and personal goals. You will be living with your decision for the next 11 weeks, so choose well.

1. Discuss the name you have chosen for your company and explain why you think it is a good name for your business.

2. Describe the product or service you will sell.

· If you sell services, clarify the service options you plan to offer.

· If you sell a product, specify the options (flavors, versions of the product, et cetera) you will offer to consumers.

3. Include your company's mission statement.

· Enclose your mission statement within quotation marks.

· The mission statement should be a clear and cohesive statement with 3 distinct components:

· What you do.

· What makes you unique.

· Your core values and/ or purpose. ex. of core values (what you believe in, how you plan to run your business)

· Example: "Our mission is to...  insert what you do and how you stand out. We do this with a commitment to … insert  your core values and/ or purpose." The mission statement should be in quotation marks anywhere you use it in your discussions or assignments.

4. Use subheadings to organize your response, just as outlined in the discussion. A business plan is a very organized document.

Company Name, Company Description, Mission Statement. 

5. Explain why you think the selected company name is a good name for the business.

6. Clarify the services you plan to offer for sale and charge money for (your service lines). 

Keep in mind (per the guidelines) :  •    Your business starts in January of the current year.   •    You must reach sales of over 1 million by the end of the second year.  •    Your business should operate in an area of 100 miles radius from your home address. You can operate online.  •    You are writing the business plan with the purpose of raising funds from the investors.