W8A

Running Head: FAMILY VENTURE 1

FAMILY VENTURE 3

Family seasoning venture

Student’s name

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A few years ago, I was disturbed that I could not enjoy boiled pasta with stew, just like any other person my age. I felt like there was nothing to it more than just a bland taste of wheat strands that did not fascinate me. When pasta was on the menu, I would mix different spices to come up with a seasoning that could make the pasta delicious this is how my family venture began. Supermojo is excellent on any pasta; lasagne, spaghetti, macaroni, or ravioli. Every member started using my seasoning, which I called supermojo. The product contained 21 different ingredients, even though I started with ten.

The rising demand for ready to use seasoning in the industry enabled the pasta seasoning to make a statement in the industry. Furthermore, the industry is expected to grow at about 6.3% from 2020 to 2017. Despite having significant companies like Kerry group, Baria pepper, Dohler group, and many others in the global spice industry, supermojo has thrived because of the worldwide market is full of seasonings; there is still a gap (Tunnarut & Pongsawatmanit, 2018). People need ready to use spices than those that need to be cooked. This is because they are more convenient for many. The industry is also not supportive because every company has the best combo of ingredients to make the best spices. The industry's capsicum segment is the most targeted because it is suspected to continue to grow at the uppermost CAGR in the years to come more than it has now.

References

Tunnarut, D., & Pongsawatmanit, R. (2018). Modified quality of seasoning syrup for coating and enhancing properties of a food model using xanthan gum. Agriculture and Natural Resources, 52(3), 298-304. Retrieved from

https://www.sciencedirect.com/science/article/pii/S2452316X17304830