Week 1 Discussion New

Reply to these two students below. Be constructive and professional in your responses. (minimum of 175 words) (Uses APA Style)

Student 1- Jessica McDonald

 A television ad that I am familiar with is the Fingerhut ad. I see this on television, and YouTube when I am scrolling through videos. When thinking of the types of strategies used for the ad when dealing with exposure, attention and interpretation I feel that it can lead with different stages. Reading about marketing, it talks about perception and the interpretation stage (“The Stages of Perception in Marketing,” 2019). According to “The Stages of Perception in Marketing” (2019), “interpretation occurs when a person assigns a meaning to the sensory stimulus from a product or brand marketing” (para. 5). I feel that a sensory approach in one of the ads is when the man charges at the other and you can almost feel the rush of the him colliding which helps in understanding what the ad is meant to portray. Our textbook talks about exposure and how it deals with leaning into the message of the product and how it creates awareness (Solomon, 2020, p. 228). As far as what it suggests with attention it suggest that people are more likely to process more information when it comes to understanding what the ad represents. Though we as humans are more likely to shift our attention (Solomon, 2020, p. 181). It is a interesting topic to wonder about when it comes to how ads really affect our lives whether they are simple or more adverse.

References:

Solomon, M. R. (2020). Consumer Behavior (13th ed.). https://bibliu.com/app/#/view/books/9780135200155/epub/OPS/xhtml/cover.html#page_1.

The Stages of Perception in Marketing (2019). https://smallbusiness.chron.com/stages-perception-marketing-22161.html

Second response Reply here:

Student 2- Jane D

A television ad that I am familiar with is the ad by Old Navy "Gear Up For Back to School" showcasing clothing for kids for "Back to School" season. The ad features a popular kid who is also a Youtube sensation and rapper who is very well known to children in Old Navy's target audience and their parents. The ad opens in a schoolhouse where the kids are singing and dancing and showing off their outfits for the "first" day of school. Some strategies that the company employed for exposure, attention and interpretation were that it appealed to children who wanted new and trendy clothing for school and parents who are budget focused but want quality garments for their children. The company used bandwagon advertising because it appeared that the kids wearing Old Navy clothing were "cool" and that kids who wear their clothing are cool. They also used the endorsement by the little girl who is a celebrity Youtube star and rapper to promote and encourage children to want Old Navy clothing.

Third response Reply here: