SMART CAPSTONE Final Report
voyage
Week1DigitalicsInnovation1.pptxDigitalics Innovation
(Marketing Research for Trade Show Badge scanning toward CRM)
Mentor:
Team Leader for Wk1:
Developing Team:
1
Project Selection
Why we not select the Doctor office scheduling :
Disadvantage from competitor perspective:
Already many company prinoor of scheduling:
Check below link:
https://www.capterra.com/sem-compare/appointment-scheduling-software/?utm_source=bing&utm_medium=cpc
The average service from $50 to $100 , hard to compete for price
3 main office management services are include in most of them billing, CRM and customer relationship Management.
Hard make unique competitive features
Project Selection
Why we not select the Doctor office scheduling :
Disadvantage from Customer perspective:
Doctors mostly baby boomer and 76% of millennials generation
Not interested to digitalization ( hard to convince them)
Chiropractic office mostly walking rather than scheduling
Z- generation mostly interested to digitalization then take long time for cash flow
Doctors office not willing to this service( base on my own experience as office manager of 8 chiropractic and wellness centers)
Recommendation:
Change the concept to “middleware website to doctors and lawyer subscriber marketing and lead awareness”
Lawyer can find doctors to provide their clients
Doctor Can find lawyer to introduce to their patient or dealing with patient cases
Like accident cases which are famous for relationship of doctors and lawyers
(Marketing Research for Trade Show Badge scanning toward CRM)
Selected project
- Marketing research analysis through Facebook
What type of information/data will the trade show badge scanner gather?
What is the vision for the application?
Who are the competitors for this application?
How would this application be unique from competitors applications?
How do you plan to export the data from the trade show?
- Target market evaluations
The trade show, are we focus on the online or physical trade show or both?
If it for online trade show, how can you scan the badge?
How much for the service?
Monthly or once time?
Service package?
How much for the database along service?
- Database structure for tradeshow
Can you please share a little bit more of the project with us?
Because data is so important for your business, how are you structuring your CRM database?
What have been built so far in regards to the CRM database?
Can you give us more details on how the data is collected? I would imagine through the scannable badge when signing up & exchanging with buyer/seller through the trade show, but can you give us more context.
What is the technology used to collect/ store/ run the CRM database?
- customer voice vs company voice
What is the best feature of your product?
Do you guys implement continuous improvement procedures on your product using customer feedback?
How do we monitor customer feedback?
Is there any feature that you would want to adopt from your competitor?
Is there anything stopping you from achieving it?
My Part - CRM and tradeshow
Are you currently using any of the CRM systems? If yes, which kind?
What types of functions (informations) do you mainly want to use on CRM?
How would you like to integrate the badge scanning process with each tradeshow?
How often do you attend trade shows on average per year?
What is the main theme of the trade show that you usually attend? What are the target audiences?
- Software tester
Do you have integration with any CRM systems now?
Where are you storing the data from Tradeshow scanner? A database? Or CSV files?
Is there any Data organization happening before storing them? For example, are we organizing them into groups? by type of visitor, by industry?
Is there any limitation to data storage? Or numbers of attributes (name, address, email, phone etc.) we store?
What is scope of integrating it with multiple CRM systems?
Next
Setting a meeting schedule
Kick off meeting ( next Tuesday)
Project introduction presentation deck or video?
