Global Strategy and Management
Running Head: EU
2
EU 4
Bruna Spera Martins
Southern States University
Running Head: EU 1
COCA COLA MARKETING STRATEGY 2
BU536 – Global Strategy and Management
A business that I would like to start is a Imperfect produce business, that majorly deals with the fruits and the vegetables that are seen to be ugly from their physical outlook and the producers are isolating them from the best ones and in most cases, they go at waste, but they are nutrients just like the other ones which are taken to the store. My business would delivery these products directly to the consumer’s house, with a cheaper price.
Introduction
The European Union (EU) is an international organization made up of twenty-seven European nations. The union monitors the common economic, security, and social policies. The union was originally confined to Western Europe before taking a great expansion towards Central and Eastern Europe in the early 21st century. The UK was among the founding members of this union but left recently in 2020. The creation of the union has created new opportunities for the member nations. Some of these opportunities are as discussed below.
The member countries to the EU have an opportunity of operating as a single market. This is beneficial to these countries as it facilitates the free movement of people, goods, and services (Pettinger, 2016). When goods and services are allowed to move freely across different nations plays a huge role in increasing their productivity. For example, a trader can freely move products from France to England without being barred. Such an instance enables traders to supply their products even in other nations when demand in those nations increases, without being restricted or subject to some special kind of regulations.
The member nations to the union have been accorded an opportunity of accessing a larger population and target base for trading with (Pettinger, 2016). If the union were nit formed, countries would only be in a position of freely accessing the people and industries within their territories. This is usually disadvantageous, especially to those involved in the production and manufacturing of products. This is so because manufacturing calls for some materials to be outsourced from other nations, and if there is no free movement of products across the borders, it can be hard for these countries to hit their targets.
The European Union has also offered the member nations the opportunity of creating more jobs and higher income for their residents (Pettinger, 2016). Due to the member nations being allowed to carry out free trades across the borders, the trade volume has increased. An increase in trades translates into a rise in demand, which in turn means that industries end up being pushed to employ more people for then to meet the high demand. As more jobs are created, and trade continues to expand, these nations end up having their GDP expand.
Importance of these opportunities to international managers in other geographic regions
The opportunities presented by the EU to the member nations are as well fundamental to international managers in other regions. When an international firm expands to a nation under the EU and gets registered under that nation, it gets a chance to enjoy the opportunities presented by the union to the member nation. For instance, such a firm can move its products across different nations under the union provided that it has been registered under any of the member nations. These opportunities are also important to the international managers because they as well facilitate easier movement of goods from the region the manager is into other areas. When an international manager exports some products to Spain, he can have these products move across the European nations at ease without being charged extra tariffs, unlike if the union was not formed.
Conclusion
In conclusion, the European Union plays an important role in the expansion of the European region. It presents the member nations with numerous opportunities, which include removal of trade barriers and tariffs, increases in the client base, helped in the growth of the GDP of the nations who are members of the union. Also, as discussed in the paper, the union has played a critical role in helping the rise in employment opportunities as trade rises, and the demand for products increases. These opportunities are important to international managers because they enable them to distribute their products freely once they get into the nations which are members of the union.
References
Pettinger, T. (2016). Benefits of the European Union. Retrieved 15 April 2020, from https://econ.economicshelp.org/2007/03/benefits-of-european-union.html