Analyzing Persuasive Communications

Recall that your text defines persuasion as “an attempt to convince others to change

their attitudes or behavior” (Perloff,

2017, p. 27). For the Discussion this week, you

analyzed your own approach to influencing another person in a positive way. You also

considered whether, based on your current understanding of different forms of

persuasion, you are comfortable with the meth

ods you used.

For your Assignment this week, you will continue to focus on approaches used to

persuade by considering the ethics of persuasion and, particularly, techniques used by

people in work situations. In evaluating specific interactions where someon

e influenced

you (be sure you use adults as the influencer in this assignment), you will apply

normative theories of ethics. Keep in mind that normative theories are the “ought to”

ideas of what people ought to do based upon moral philosophy. Normative eth

ics

involve the person’s character and how we judge them. Do we call them honest? Are

they trustworthy?

For this Assignment, you will analyze the four scenarios you indicted in your chart when

someone influenced you in your everyday communications with oth

ers.

To prepare:

·

Review the Week 1 Assignment Instructions handout from the Learning Resources.

·

Use the Week 1 Assignment Template document from the Learning Resources to

record the persuasive communications you encounter in a 24

-

hour period.

Record at

lea

st four entries noting when someone tried to influence you.

Follow the

guidelines on the

Instructions

sheet to include all key information about each

communication. Write the narrative to address the prompts directly under the Chart.

·

Review the reading in

the text and the code(s) of ethics that correlate most closely to

your current work or the profession you want to enter. Select one organization’s code of

ethics to use in evaluating the behavior in each communication you record. For

communications that ar

e more personal than professional, identify specific guidelines

within the code of ethics you chose that could logically be used to evaluate personal

interactions.

·

Reflect on the entries in your completed Chart. For each entry, consider what you were

think

ing at the time and how you felt.

Were the strategies used by the influencer

ethical?

PROJECT

3

-

to 5

-

page paper, submitted as one document, that includes your completed chart and

an analysis that addresses the following:

·

Analyze the entries on your Chart of how someone influenced you by explaining the

normative theory that best describes each situation. Give your reasoning for choosing

this theory.

·

Apply the professional code of ethics yo

u have selected to each situation in your chart.

Evaluate each communication (minimum of

four

required) as ethical or unethical, and

explain your reasoning.

·

Summarize insights you have gained about persuasive communication that you would

apply to your curr

ent job or the future work you want to do.

Recall that your text defines persuasion as “an attempt to convince others to change

their attitudes or behavior” (Perloff, 2017, p. 27). For the Discussion this week, you

analyzed your own approach to influencing another person in a positive way. You also

considered whether, based on your current understanding of different forms of

persuasion, you are comfortable with the methods you used.

For your Assignment this week, you will continue to focus on approaches used to

persuade by considering the ethics of persuasion and, particularly, techniques used by

people in work situations. In evaluating specific interactions where someone influenced

you (be sure you use adults as the influencer in this assignment), you will apply

normative theories of ethics. Keep in mind that normative theories are the “ought to”

ideas of what people ought to do based upon moral philosophy. Normative ethics

involve the person’s character and how we judge them. Do we call them honest? Are

they trustworthy?

For this Assignment, you will analyze the four scenarios you indicted in your chart when

someone influenced you in your everyday communications with others.

To prepare:

 Review the Week 1 Assignment Instructions handout from the Learning Resources.

 Use the Week 1 Assignment Template document from the Learning Resources to

record the persuasive communications you encounter in a 24-hour period. Record at

least four entries noting when someone tried to influence you. Follow the

guidelines on the Instructions sheet to include all key information about each

communication. Write the narrative to address the prompts directly under the Chart.

 Review the reading in the text and the code(s) of ethics that correlate most closely to

your current work or the profession you want to enter. Select one organization’s code of

ethics to use in evaluating the behavior in each communication you record. For

communications that are more personal than professional, identify specific guidelines

within the code of ethics you chose that could logically be used to evaluate personal

interactions.

 Reflect on the entries in your completed Chart. For each entry, consider what you were

thinking at the time and how you felt. Were the strategies used by the influencer

ethical?

PROJECT

3- to 5-page paper, submitted as one document, that includes your completed chart and

an analysis that addresses the following:

 Analyze the entries on your Chart of how someone influenced you by explaining the

normative theory that best describes each situation. Give your reasoning for choosing

this theory.

 Apply the professional code of ethics you have selected to each situation in your chart.

Evaluate each communication (minimum of four required) as ethical or unethical, and

explain your reasoning.

 Summarize insights you have gained about persuasive communication that you would

apply to your current job or the future work you want to do.