Social media homework

• Cover
• Other Titles
• Title Page
• Copyright
• Contents
• Dedication
• Introduction: Here’s the Deal
• Part I: Masters of Blazing Modernities
• Chapter 1: The First Attention Merchants
• Chapter 2: The Alchemist
• Chapter 3: For King and Country
• Chapter 4: Demand Engineering, Scientific Advertising, and What Women Want
• Chapter 5: A Long Lucky Run
• Chapter 6: Not with a Bang but with a Whimper
• Part II: The Conquest of Time and Space
• Chapter 7: The Invention of Prime Time
• Chapter 8: The Prince
• Chapter 9: Total Attention Control, or The Madness of Crowds
• Chapter 10: Peak Attention, American Style
• Chapter 11: Prelude to an Attentional Revolt
• Chapter 12: The Great Refusal
• Chapter 13: Coda to an Attentional Revolution
• Part III: The Third Screen
• Chapter 14: Email and the Power of the Check-in
• Chapter 15: Invaders
• Chapter 16: AOL Pulls ’Em In
• Part IV: The Importance of Being Famous
• Chapter 17: Establishment of the Celebrity-Industrial Complex
• Chapter 18: The Oprah Model
• Chapter 19: The Panopticon
• Part V: Won’t Be Fooled Again
• Chapter 20: The Kingdom of Content: This Is How You Do It
• Chapter 21: Here Comes Everyone
• Chapter 22: The Rise of Clickbait
• Chapter 23: The Place to Be
• Chapter 24: The Importance of Being Microfamous
• Chapter 25: The Fourth Screen and the Mirror of Narcissus
• Chapter 26: The Web Hits Bottom
• Chapter 27: A Retreat and a Revolt
• Chapter 28: Who’s Boss Here?
• Epilogue: The Temenos
• Acknowledgments
• Notes
• A Note About the Author