Blogpost (Digital Marketing)
clarencekwa
Week12.pptx
Week 12 Final words and some provocation…
Presented by Dr Torgeir Aleti
1
Your grandmother thinks you’re the expert
Let them think that, but never stop learning
2
Musings from retired IT-teacher
I’d often see my students tapping at smartphones - once I remonstrated with one about how much time he was using it – he replied “Sir - I’m not Using it - I Trying to Work Out how to use it !”
When asked how to do something they’d never seen on a smartphone, they wouldn’t be able to tell you how. They’d just pick it up and start tapping on everything at random – until it worked!
Then they’d hand it to you; “here you go – it’s working now…”
3
Millennials may enjoy using social media, but…
The Baby Boomers often accused of not understanding technology invented the internet
The year you were born does not dictate – or even indicate – how much you know about technology
Here are some Baby Boomers born in 1955:
Sir Tim Berners-Lee
Bill Gates
Steve Jobs
4
You and the workforce
They think you are the expert.
Use it to your advantage, but be humble!
I started a new job this week at a digital agency as an SEM & Social Media Specialist (think I probably need to grow a little more to truly embody that title!) and I have no doubt that without … [flattery removed] I never would have had the confidence or belief that this would be such a good fit for my skill set.
5
Facts first, opinions last
Always use the evidence based approach.
6
Be proud of your training and knowledge
Don’t let the philistines win
All tactic and no strategy
Strategic understanding
7
Is everything digital now?
Traditional media is not dead.
Be a marketer; not a magpie.
Choose the media that deliver on your strategy.
Don’t jump on the latest fad just because everyone else does.
8
9
10
11
$4.0 $44.2 $11.9 $263.1
$482.0 $591.1 $609.7
$620.1$262.5
$436.9 $465.3
$708.4
$42.6
$33.9 $52.7
$98.7
$223.2
$372.7 $442.3
$489.7
2015 2016 2017 2018
Facebook Apple Amazon Netflix Google
2
FAANG U.S. TV Spend ($$$ in Millions)
FAANG Collectively Spent Over $2 Billion On TV In 2018, More Than Double Their Annual Investment vs. Three Years Ago
$1,014.1
$1,478.8 $1,581.8
$2,181.1
+46% +7%
+38%
Source: VAB analysis of Nielsen AdIntel, calendar year 2015-2018, TV spend includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, and syndicated TV. U.S. TV spend only. FAANG includes: Facebook, Apple, Amazon, Netflix and Google.
$4.0
$44.2
$11.9
$263.1
$482.0
$591.1
$609.7
$620.1
$262.5
$436.9
$465.3
$708.4
$42.6
$33.9
$52.7
$98.7
$223.2
$372.7
$442.3
$489.7
2015 2016 2017 2018
FacebookAppleAmazonNetflixGoogle
2
FAANG U.S. TV Spend
($$$ in Millions)
FAANG Collectively Spent Over $2 Billion On TVIn 2018,
More Than Double Their Annual Investment vs. Three Years Ago
$1,014.1
$1,478.8
$1,581.8
$2,181.1
+46%
+7%
+38%
Source: VAB analysis of Nielsen AdIntel, calendar year 2015-2018, TV spend includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, and syndicated TV. U.S. TV spend only.
FAANG includes: Facebook, Apple, Amazon, Netflix and Google.
3
TV Spenders Ranked By Parent Companies
Collectively, FAANG Would Now Rank As The #2 TV Spender In The U.S.
2016 20172015
#1
#2
#3
#4
#5
#6
#7
#8
2018
Source: VAB analysis of Nielsen AdIntel, calendar year 2015-2018, TV spend includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, and syndicated TV. U.S. TV spend only. FAANG includes: Facebook, Apple, Amazon, Netflix and Google.
#1
#2
#3
#4
#5
#6
#7
#8
#1
#2
#3
#4
#5
#6
#7
#8
#1
#2
#3
#4
#5
#6
#7
#8
3
TV Spenders Ranked By Parent Companies
Collectively, FAANG Would Now Rank As The #2 TV Spender In The U.S.
2016
2017
2015
#1
#2
#3
#4
#5
#6
#7
#8
2018
Source: VAB analysis of Nielsen AdIntel, calendar year 2015-2018, TV spend includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, and syndicated TV. U.S. TV spend only.
FAANG includes: Facebook, Apple, Amazon, Netflix and Google.
#1
#2
#3
#4
#5
#6
#7
#8
#1
#2
#3
#4
#5
#6
#7
#8
#1
#2
#3
#4
#5
#6
#7
#8
4
FAANG Advertises Their Newest Products Through Television To Reach Desirable, Tech-Enthusiast Audiences At Scale
Sampling of Top Brands Advertised on TV by FAANG
Portal
Oculus Go
iPhone X
Apple Watch 4
Echo
Fire TV
Pixel 3
Google Home
Source: VAB analysis of Nielsen AdIntel, calendar year 2015-2018, TV spend includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, and syndicated TV. U.S. TV spend only. FAANG includes: Facebook, Apple, Amazon, Netflix and Google.
Pixelbook
iPad
4
FAANG Advertises Their Newest Products Through Television To Reach
Desirable, Tech-Enthusiast Audiences At Scale
Sampling of Top Brands Advertised on TV by FAANG
Portal
Oculus Go
iPhone X
Apple Watch 4
Echo
Fire TV
Pixel 3
Google Home
Source: VAB analysis of Nielsen AdIntel, calendar year 2015-2018, TV spend includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, and syndicated TV. U.S. TV spend only.
FAANG includes: Facebook, Apple, Amazon, Netflix and Google.
Pixelbook
iPad
