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- Cover
- Front Matter
- Introduction
- Scroll Down: What’s Below?
- Over to You: Instagram the Instagram Book!
- 1 Platform
- From Burbn to Instagram
- Facebook Purchase
- Third-Party Instagram Apps and API Changes
- Finstagrams, Rinstagrams and Multiple Accounts
- The Algorithmic Timeline
- Communities, Boundaries and Content Moderation
- Stories and Snapchat
- A Business Model
- The Departure of Instagram Founders Kevin Systrom and Mike Krieger
- Conclusion
- 2 Aesthetics
- Introduction: The Visuality of Instagram
- Instagram’s Foundational Visualities
- Instagram’s Visual Identity
- Instagram’s Evolving Aesthetics of Normalization
- Telling Instagram Stories and the New Aesthetics of Normalization
- Instagram’s Platform Vernaculars and Practices
- Conclusion
- 3 Ecologies
- The Visual, Mobile and Locative before Instagram
- The Instagram Ecology
- Conclusion
- 4 Economies
- Reappropriating Instagram
- Influencers on Instagram
- Visual Genres of Influencer Advertising on Instagram
- Other Commercial and Advertorial Innovations
- Techniques of Relatability
- The Downside of Commercial Attention
- Optimizing Attention on Instagram
- Recent Guidelines and Ethics Regarding Instagram Commerce
- Conclusion
- 5 Cultures
- Subcultures on Instagram
- Instagram ‘in Real Life’
- Conclusion
- 6 Lifespans
- Ultrasounds
- Sharenting
- Parental and Child Influencers
- Co-Creation
- Mourning, Death and Selfies at #funerals
- Instagram Data after Death
- Conclusion
- 7 From the Instagram of Everything to the Everything of Instagram
- Instagram Materialities
- Instagram in Popular Culture
- Virtual Influencers
- Templatability of Instagram
- From the Everything of Instagram …
- Instagram: Visual Social Media Cultures
- Appendix: Instagram Timeline
- References
- Index
- End User License Agreement