conceptual model
Running Head: CULTURAL DIMENSIONS AND JOB SATISFACTION 1
Core Self-Evaluations and Perceived Relationship Between Supervisor and Subordinates:
The Influence of Cultural Dimensions on Job Satisfaction
Uyen Nguyen Hill
Savannah State University
CULTURAL DIMENSIONS AND JOB SATISFACTION 2
Abstract
Through learning about the cultural perspectives and understand the customs of the host
countries, business leaders had been able to conduct successful business through increasing the
job satisfaction of employees in diverse workplaces and globally. However, after the 2008 global
recession, many business leaders had to reconsider their business practices to be relevant in the
dramatically changed economic situation. This study is conducted at various universities and
companies in collectivism cultures of China, Russia, and South Korea, and individualism
cultures of western countries of the United States, Australia, and United Kingdom to answer one
main question: Are businesses across the globe are still operated the way they used to be before
the recession? Are employees still satisfied at their jobs? The paper satisfies the need for new
information and intelligence to adapt to the business environment after the recession:
How do cultural dimensions affect core self-evaluations of subordinates?
How do cultural dimensions affect perceived professional and personal relationships between
managers and employees?
Consequently what effects do cultural dimensions have on subordinates’ job satisfaction?
Keywords: core self-evaluations and cultures, cultural dimensions and job satisfaction
CULTURAL DIMENSIONS AND JOB SATISFACTION 3
Core Self-Evaluations and Perceived Relationship between Supervisor and Subordinates:
The Influence of Cultural Dimensions on Job Satisfaction
As he has predicted, Hofstede (2009) concluded that the global recession in 2008 which
was mostly caused by “bankers in the USA, in pursuing their business goals acted like sorcerers’
apprentices” (p. 481). Learning from that valuable lessons, many of the short-term oriented
countries (“short Term Orientation pole means valuing “face” and respect for tradition”) such as
USA, Britain, and Canada are taking countless measures in changing their business practices and
restoring favorable business outcomes (Hofstede, 2007, p. 418). However, there is a urgent need
to study whether employees and business leaders across borders are still applying business
practices within their comfort zones as they had before the global recession of 2008. As the
global economy has changed, business leaders need to learn if the business codes of conducts,
motivation approaches, training methods and so on are still valid in terms of pursuing modern
success.
Many studies have been done to help international business leaders comprehend their
diverse work force. Across borders, it is undeniable that the ultimate business goal of all cultures
was to generate profits and revenues. Each culture, greatly influenced by their traditions and
customers, has had their own business methods in trying to achieve that bottom line before the
recession. By distinguishing Hofstede’s cultural dimensions such individualism vs. collectivism,
masculinity vs. femininity, long- vs. short-term orientation, indulgence vs. restraint, power
distance index, and uncertainty avoidance index, invented by Hofstede, studies have given
business leaders broad and detailed guidelines of what was expected in different business
environments. However, as global business environments have shifted critically, this paper will
CULTURAL DIMENSIONS AND JOB SATISFACTION 4
monitor new business behaviors in business students, employees, and leaders to understand how
culturally affected business practices have changed after the recession.
Hofstede’s “Asian management in the 21st century” (2007) thoroughly described how
Asian countries’ management strategies have changed over time while dealing with
“management problems [that] remain the same over time” (p. 419). However, this article was
written just right before the fall of the global economy in 2008. Therefore, this study will address
the new management strategies for the new global economic environment. In another article on
the Asia Pacific Business Review, Hofstede (2009) pointed out the need to create new training
programs that include “hands-on experience in various practical roles in their own and other
societies” to help future business leaders comprehend the new global business orders (Business
goals for a new world order, p. 487). Hence, through studying about how business is operated
and culturally affected after the recession, business leaders can create new training programs that
will best fit new business and economy body. Rashid and Ibrahim’s 2008 article discussed
sample countries’ given ethical values based on the country’s culture and religion. As it got
much hard to make ends meet in many places in the world, do business people still commit to
their known culturally- and religiously-influenced cultural values? Do their cultural values affect
core self-evaluations and relationship with their supervisor? Are subordinates satisfied with their
job based on their relationship with their supervisor? This study will answer these questions.
What makes this study significant is its timely approach. With previous valuable
knowledge on cultural effects on business practices, this study will improve its accuracy and
deepens its clarification. With the new findings, organizations can define their businesses’ core
values, mission, vision, codes of conducts to better serve their external and internal customers,
and satisfy their contemporary necessities and wishes. Most importantly, middle-level and first-
CULTURAL DIMENSIONS AND JOB SATISFACTION 5
line managers can understand their subordinates’ new personal and organizational behaviors, and
correspondingly adjust their leadership styles. This study will also aid business practices
domestically and internationally.
The purpose of this research is to help managers and business leaders adjust their
business practice and leadership styles to accommodate the new business environments of post-
2008-recession. Theoretical framework of this study still emphasizes strongly the relationship
between cultural dimensions and perceived creativity and relationship between supervisor and
subordinates, in turn affecting overall job satisfaction with the new circumstances of the forever-
changed business environment and economy. Sample countries including the U.S., Australia,
United Kingdom, China, South Korea, and Russia will be divided into two groups based on their
cultural dimensions: the first group possess the characteristics of individualism, masculinity,
short-term orientation, indulgence, low power distance, and low uncertainty avoidance; the
second group possess characteristics of collectivism, femininity, long-term orientation, restraint,
high power distance, and high uncertainty avoidance.
Literature Review
Table 1 was conducted based on each country’s scores retrieved from The Hofstede
Center website (Country Comparison). This paper placed sampled countries into two groups
distinguished by their cultural dimensions with exception of China that has high masculinity and
has low uncertainty avoidance. Group A consists of the Australia, U.S.A., and United Kingdom
with cultural dimensions of low power distance, high individualism, high masculinity, low
uncertainty avoidance, short-term orientation, and indulgence. Group B consists of China,
Russia, and South Korea with the characteristics of high power distance, collectivism (low
individualism), femininity or low masculinity, long-term orientation, restraint (low indulgence).
CULTURAL DIMENSIONS AND JOB SATISFACTION 6
Table 1 – Countries’ Scores on Cultural Dimensions
Australia
(Country
Comparison
- Australia)
U.S.A.
(Country
Comparison -
United States)
United
Kingdom
(Country
Comparison
- United
Kingdom)
China
(Country
Comparison
- China)
Russia
(Country
Comparison
- Russia)
South Korea
(Country
Comparison
- South
Korea)
Power
Distance
36 40 35 80 93 60
Individualism 90 91 89 20 39 18
Masculinity 61 62 66 66 36 39
Uncertainty
Avoidance
51 46 35 30 95 85
Long-term
Orientation
21 26 51 87 81 100
Indulgence 71 68 69 24 20 29
Hofstede defined power distance as the acceptable amount of unevenly distributed power
between managers and employees within an organization (Country Comparison - Australia).
Managers and employees in organizations in group A countries actively and directly participate
in decisions making, share information, and work together to accomplish day-to-day goals.
Usually their “communication [channel] is informal” and every person’s voice matters. In
contrast, organizations in group B countries are highly centralized and have clear organizational
structures (Country Comparison - South Korea). Managers and employees in these countries
know their places and act accordingly to their legitimate power and official status.
Citizens of countries in group A are identified as individualists who “think for
themselves” and act upon their uniqueness to achieve tasks and goals in the workplace (Country
Comparison - United Kingdom). Employees, even when working in teams, are expected to be
independent and proactive; hence most bonuses, raises, promotions are rewarded individually
based on each employee’s performance. Contrarily, countries in group B possess collectivistic
CULTURAL DIMENSIONS AND JOB SATISFACTION 7
characteristics that are family-liked where everyone works for the greater good of the whole, not
just himself or herself (Country Comparison - China). While organizations in these countries are
highly tasked-oriented, close interpersonal relationships and interactions are more appreciated;
therefore, everyone wants to belong and be accepted by their superiors and peers. Once an
employee feels like he or she has become a part of the work family, that person is exceedingly
committed and loyal to the organization and the work itself.
Masculinity (group A) and femininity (group B) dimensions refer to “what motivates
people” (Country Comparison - Australia). Employees of countries in group A strive to be on top
of their fields and are proud of their personal “successes and achievements in life.” These
masculine cultures are often referred as “winner takes all.” In the opposite direction, employees
in feminine cultures act and work with a modest and harmonic approach. Femininity dimension
is much aligned with the low power distance dimension where employees emphasize the
organization’s achievements rather their own.
Uncertainty avoidance dimension is the most controversial dimension regarding each
country’s score. Countries in group A are predicted to have low uncertainty avoidance, however,
based on Table 1, only the United Kingdom from group A has significantly low uncertainty
avoidance and China as an exception from group B that is predicted to have high uncertainty
avoidance. Hence, for the purpose of this study, group A countries are said to have low moderate
uncertainty avoidance, and group B high uncertainty avoidance, with the exception of China.
Uncertainty avoidance refers to “the extent to which the members of a culture feel threatened by
ambiguous or unknown situations and have created beliefs and institutions that try to avoid
these” (Country Comparison - Australia).
CULTURAL DIMENSIONS AND JOB SATISFACTION 8
Scores of countries in group A reflect short-term orientation with the United Kingdom’s
moderate score of 51. While organizations in these countries have five- to ten-year strategic
plans, their work efforts still focus on the immediate results and achievements, and “they exhibit
… a relatively small propensity to save for the future” (Country Comparison - Australia). On the
other hand, countries in group B are long-term orientated which means employees work hard to
“save and invest, [practice] thriftiness, and preference in achieving results” (Country
Comparison - China). Moreover, organizations and employees in group B believe in the long-
term sustainability and stability of the whole organization and act accordingly to maintain such
goal. Countries in group A are indulgent cultures. Managers and employees in group A value
their own “impulses and desires with regard to enjoying life and having fun” (Country
Comparison - Australia). In the opposite, organizations and employees in group B are
constrained in terms of emphasizing their own “leisure” and “indulging themselves” (Country
Comparison - China).
Hofstede and Minkov (2010) showed that countries that are short-term orientated (goals
are set to be achieved in short periods) are also individualistic and indulgent in which people’s
“main work values are freedom, rights, achievement, and thinking for oneself.” “Old age” was
interestingly discussed as favorable or unfavorable in the long-term and short-term orientated
cultures respectively (p. 469, 467). Most importantly, Hofstede and Minkov (2010) concluded
that “people’s ways of thinking are culturally constrained” which means the same person born
and grown up in two different cultures could have different sets of values and beliefs. Luczak,
Mohan-Neill and Hills (2014) stated, in one of his earliest studies, Hofstede (1991) also linked
individualism and collectivism with masculinity and femininity respectively. Managers and
employees in collective and feminist cultures make business decisions and deliver their work in
CULTURAL DIMENSIONS AND JOB SATISFACTION 9
tribute “to the formulation of cultural norms and values.” Nowadays, young people are raised not
only by their parents and families, but also by the World Wide Web that they have easy access to
everyday. This led to the questions: Do young people still exhibit cultural traits as their parents
or grandparents, and practice business accordingly? This study will answer that major question.
Theoretical Framework and Research Hypotheses
When the power distance between supervisor and subordinates is greater, subordinates
are less likely to discuss openly their thoughts and ideas with their supervisor. These habit
confines the subordinates’ freedoms to think, act, and speak their mind, due to fear of being
criticized for challenging their supervisor’s authority and power. In the end, this pattern weakens
subordinates’ “[belief] in their inner worth and basic competence,” which results in negative core
self-evaluations (Robbins & Judge, 2013, p. 82). Core self-evaluations are defined as the
“bottom-line conclusions individuals have about their capabilities, competence, and worth as a
person” (Robbins & Judge, 2013, p. 83).
H1 (-): The power distance between supervisor and subordinates has a negative
relationship with subordinates’ positive core self-evaluations.
Individualist subordinates, who value the idea of every-man-for-himself, have positive
perception of core self-evaluations. The subordinates’ belief that he or she has what it takes to
accomplish anything sets individualists apart from others. Individualists use their “capabilities,
competence, and worth of a person” to uniquely define themselves. As a result, these
individualistic subordinates may have a hard time getting along with their supervisor as they seek
to differentiate themselves.
CULTURAL DIMENSIONS AND JOB SATISFACTION 10
H2 (+): Subordinates’ level of individualism has a positive relationship with their
positive core self-evaluations.
H7 (-): The greater the subordinates’ individualism, the poorer the perceived relationship
between supervisor and subordinates.
Figure 1 – Theoretical Framework
H1 (-)
H2 (+)
H3 (+)
H4 (-)
H5 (+) H12 (+)
H7 (-)
H8 (-) H6 (-)
H13 (+)
H9 (+)
H10 (+)
H11 (+)
Subordinates’
positive core self-
evaluations
Perceived
relationship
between supervisor
and subordinates
Subordinates’ job
satisfaction
Power distance
(acceptance of
unevenly
distributed power)
Individualism
(importance of the
greater good)
Masculinity
(need of being on
top, believing in
winner-takes-all)
Uncertainty
avoidance
(tolerance to
ambiguity)
Long-term
orientation
(importance of
long-term stability)
Indulgence
(level of self-
indulgence)
CULTURAL DIMENSIONS AND JOB SATISFACTION 11
Similar with individualists, subordinates with high level of masculinity not only strive to be
different from every else, but also to rise above and be on the very top. Hence, to do so,
masculine individuals use positive core self-evaluations as a stepping stool for their progress. In
addition, along the process of striving on top, subordinates with high level of masculinity might
challenge their supervisor’s official authority and power. As a result, the relationship between
masculine subordinates and their supervisors would suffer.
H3 (+): Subordinates’ level of masculinity has a positive relationship with their positive
core self-evaluations.
H8 (-): The greater the subordinates’ masculinity, the poorer the perceived relationship
between supervisor and subordinates.
Employees with high level of uncertainty avoidance are those who fear the unknown and
unstructured. Hence, as their imagination is restricted by the need of being sure and certain, their
“capabilities, competence, and worth as a person” are bounded by the need of knowing what will
work and what will not, what will succeed and what will not (Robbins & Judge, 2013, p. 83).
Moreover, they will maintain the harmonic relationship with their supervisor to minimize the
chances of facing uncertainty and running into the unexpected.
H4 (-): Subordinates’ level of uncertainty avoidance has a negative relationship with their
positive core self-evaluations.
H9 (+): The greater the subordinates’ uncertainty avoidance, the greater the perceived
relationship between supervisor and subordinates.
Subordinates, who believe in their positive core self-evaluations as key factors for their
achievements, enjoy taking care of themselves, value the idea of work hard, play hard, and use
CULTURAL DIMENSIONS AND JOB SATISFACTION 12
relaxation as a deserving reward after their hard work. They also believe in self-indulgence as a
rejuvenating method for their core self-evaluations.
H5 (+): Subordinates’ level of self-indulgence has a positive relationship with their
positive core self-evaluations.
The moment a supervisor and the subordinates accept the unevenly distributed power between
them, the supervisor sets interpersonal boundary with each of his or her subordinates. This means
the supervisor and the subordinates agree to a mental contract in which the subordinates
acknowledge and abide to the supervisor’s power and authority. Following their professional
relationship, the supervisor and subordinates’ personal relationship also leans towards the
acceptance of the power difference.
H6 (-): The greater the power distance between supervisor and subordinates, the poorer
the perceived relationship between supervisor and subordinates.
As subordinates with long-term orientation strive for stability and sustainability, they will aim to
maintain a harmonic and beneficial relationship with their supervisors and colleagues. The
professional and personal relationship between the supervisor and subordinates could also be on
the ground that both parties believe in longevity and other related longevity-based beliefs.
H10 (+): The greater the subordinates’ long-term orientation, the better the perceived
relationship between supervisor and subordinates.
Subordinates with high level of self-indulgence enjoy taking care of themselves outside of work
and invest in their leisure times. These subordinates are also likely to do it with their colleagues
and even invite their supervisor to join such events.
CULTURAL DIMENSIONS AND JOB SATISFACTION 13
H11 (+): The greater the subordinates’ level of self-indulgence, the greater the
relationship between supervisor and subordinates.
Subordinates with positive core self-evaluations tend to have “a positive feeling about a job,
resulting from an evaluation of its characteristics” because they believe in their capabilities to
accomplish their tasks successfully and overcome any obstacles (Robbins & Judge, 2013, p. 74).
Hence, they “are more satisfied with their jobs than those with negative core self-evaluations …
who set less ambitious goals and are more likely to give up when confronting difficulties [, and]
… be stuck in boring, repetitive jobs” (Robbins & Judge, 2013, p. 82).
H12 (+): Subordinates’ positive core self-evaluations have a positive relationship with
their job satisfaction.
As subordinates work with their supervisor on a daily basis, their perceived relationship with
their supervisor plays a major role in determining how the job is done and evaluated by the
supervisor. If the perceived relationship between supervisor and subordinates is good, the
subordinates believe in the extra privileges that come with the relationship such as more freedom
and less formalization about the job description.
H13 (+): Perceived relationship between supervisor and subordinates is positively related
to subordinates’ job satisfaction.
Research Methodology
Demographic Profile
The sample population in each sample country includes any participant that has or had
worked before. Background information of participants include: 1) Gender: Male and Female; 2)
CULTURAL DIMENSIONS AND JOB SATISFACTION 14
Nationality; 3) Country of Residence; 4) Age Group: 18-23, 24-29, 30-35, 36-41, 42-47, 58-53,
54-59, 60 and over; 5) Highest Education: High school Diploma / GED, Some college,
Bachelor’s, Master’s, Ph.D.’s, and Other; 6) Degree’s Major (acquired or expected): Accounting,
Computer Information Systems, Logistics, Management, Marketing, Finance, and Others; 7)
Annual Income in U.S. Dollars or VND; 8) Classification if in School: Freshman, Sophomore,
Junior, Senior, MBA Candidate, Ph.D. Candidate; 9) Enrollment Status if in School: Full-time
Student, Part-Time Student, and Other; 10) Working status: Full-time, Part-time, and Other; 11)
Department at Company: Marketing and Advertising, Finance and Accounting, Human
Resources, IT, Administration, Sales, Production, and Other.
Research Design and Materials
The survey packet for this study includes Consent form, Power Distance Belief Scale,
Individualism Scale, Masculinity Scale, Uncertainty Avoidance Scale, Long-Term Orientation
Scale, Indulgence Scale, The Core Self-Evaluations Scale (CSES), Perceived Relationship
between Supervisor and Subordinates Scale (LMX 7 Questionnaire), Job Satisfaction Scale, and
Background Information. The Power Distance Belief Scale, ranging from Strongly Disagree (1)
to Strongly Agree (5), was adapted from Doftman and Howell (1988) to measure subordinates’
acceptance of unevenly distributed power. Higher total scores indicate higher acceptance of
unevenly distributed power that results in higher power distance belief. The Individualism Scale
(Yoo, Donthu, & Lenartowicz, 2011), ranging from Strongly Disagree (1) to Strongly Agree (5),
is to measure the importance of the greater good to subordinates. Higher total scores indicate
high levels of individualism. The Masculinity Scale (Yoo et al., 2011), ranging from Strongly
Disagree (1) to Strongly Agree (5), is to measure subordinates’ need to be on top and belief in
winner-takes-all. Higher total scores indicate higher levels of masculinity. The Uncertainty
CULTURAL DIMENSIONS AND JOB SATISFACTION 15
Avoidance Scale (Yoo et al., 2011), ranging from Strongly Disagree (1) to Strongly Agree (5), is
to measure subordinates’ tolerance for ambiguity. Higher total scores indicate higher levels of
uncertainty avoidance. The Long-Term Orientation Scale (Yoo et al., 2011), ranging from
Strongly Disagree (1) to Strongly Agree, is to measure the importance of long-term sustainability
and stability to subordinates. Higher total scores indicate longer-term orientation. The
Indulgence Scale, adapted from Hofstede (2011), ranging from Strongly Disagree (1) to Strongly
Agree (5), is to measure subordinates’ levels of self-indulgence. Higher total scores indicate
higher levels of self-indulgence. The CSES (Judge, Erez, Bono, & Thoresen, 2003), ranging
from Strongly Disagree (1) to Strongly Agree (5), is to measure whether the participant has
positive or negative core self-evaluations. Higher total scores indicate positive core self-
evaluations, while lower total score do negative core self-evaluations. This scale was shorten by
eliminating the negatively worded items. LMX 7 Questionnaire (Graen & Uhl-Bien, 1995) was
modified to have a scale ranging from Strongly Disagree (1) to Strongly Agree (5) and two items
were eliminated to avoid confusion for the participants. Perceived job satisfaction scale (Weiss,
Dawis, England, & Lofquist, 1967), ranging from Very Dissatisfied (1) to Very Satisfied (5), is
to measure how employees rate their satisfaction about their job’s aspects.
Discussions and Implications
Interestingly, majority of the subordinates in countries with assumed high power distance
belief actually leans towards the lower power distance side as most of them think that people in
higher position should still consult and discuss work matters with people in lower positions.
People in collective cultures do show relatively low levels of individualism; however, they are
not as low as predicted as subordinates at some extend still think individuals should have their
own benefit and should not entirely sacrifice for the good of the entire group. Countries predicted
CULTURAL DIMENSIONS AND JOB SATISFACTION 16
to have high level of masculinity show a mixed result in which half of people do not think that
“It is more important for men to have a professional career than it is for women” and one-third of
them think that “There are some jobs that a man can always do better than a woman.” The
uncertainty avoidance, long-term orientation, and indulgence scores were surprisingly universal
and relatively high for both groups of countries with predicted low levels of uncertainty
avoidance and countries with predicted high level of uncertainty avoidance. This means that
subordinates nowadays, regardless of their pre-assumed cultural measures, seek clear instruction
and structure in their work, believe in saving and planning for the future, and enjoy taking care
of themselves.
Data collected showed results in favors in all hypotheses. Subordinates with low levels of
power distance belief and high levels of individualism, masculinity, and indulgence show
positive core self-evaluations. Subordinates with low levels of power distance belief,
individualism, masculinity and high levels of uncertainty avoidance, long-term orientation, and
indulgence show greater perceived relationship with their supervisors. Last but not least,
subordinates with positive core self-evaluations and greater perceived relationship with their
supervisors are satisfied at their job. To increase subordinates’ core self-evaluations, supervisors
should not suppress their individualism and masculinity, but rather encourage it so that it would
benefit the group’s success as friendly competitions are always beneficial. In majority of
business settings, supervisors should use participative leadership style with their subordinates to
engage with each subordinates regardless of pre-assumed power distance belief and improve the
personal and professional relationship between the supervisors and their subordinates. Moreover,
in cultures with low levels of indulgence, supervisors can encourage their subordinates to
participate in out-of-work activities as relaxing and reenergizing method. As subordinates’ core
CULTURAL DIMENSIONS AND JOB SATISFACTION 17
self-evaluations become positive and the relationship with the supervisors improve, subordinates
will be more satisfied at the work and become more productive workers.
Conclusion
Subordinates in today work settings exhibit low levels of power distance belief and
uncertainty voidance, and high levels of individualism, masculinity, long-term orientation, and
indulgence. To increase subordinates’ job satisfaction, supervisors should adjust their leadership
styles to enhance their subordinates’ core self-evaluation and improve the perceived relationship
with their subordinates. As the sample size were limited, researchers can expand the sample size
to different demographic targets for future research. In addition, instead of using five cultural
dimension scales, new research can utilize the GLOBE Project’s nine cultural dimension scale of
performance orientation, uncertainty avoidance, humane orientation, instructional collectivism,
in-group collectivism, assertiveness, gender egalitarianism, future orientation, and power
distance (Grove, 2005). This new scale will provide a broader view on cultural dimensions, in
hope to provide clearer understanding of cultural characteristics of the sample size.
CULTURAL DIMENSIONS AND JOB SATISFACTION 18
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