HSA 599 WEEK 11 CASE STUDY
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Week11CaseStudy2.docx· Case Study 2: GE Healthcare (B): A CSR Dilemma
Due Week 11 and worth 200 points
Read the case study titled “GE Healthcare (B): A CSR Dilemma” located in the XanEdu case pack (Link Below)
Reviewing the case study titled “GE Healthcare (A): Innovating for Emerging Markets” may be helpful in supporting your arguments.
Write a two to three (2-3) page paper in which you:
1. Determine two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Recommend two (2) actions that GE can take to resolve these ethical issues.
2. Analyze the concepts of professional and applied ethics and determine whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Provide one (1) specific example to support your rationale.
3. Determine whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Recommend one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures.
Your assignment must follow these formatting requirements:
1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
1. Analyze the roles of and the relationships among organizational mission, vision, values, and strategic goals, and why they are called directional strategies.
2. Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.
3. Use technology and information resources to research issues in the strategic management of health care organizations.
4. Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.
5. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Click here to view the rubric.
Access XanEdu Case Pack via the Student Center or the XanEdu link in the course menu
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Points: 200 |
Case Study 2: GE Healthcare (B): A CSR Dilemma |
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Criteria |
Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Determine two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Recommend two (2) actions that GE can take to resolve these ethical issues. Weight: 30% |
Did not submit or incompletely determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Did not submit or incompletely recommended two (2) actions that GE can take to resolve these ethical issues. |
Partially determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Partially recommended two (2) actions that GE can take to resolve these ethical issues. |
Satisfactorily determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Satisfactorily recommended two (2) actions that GE can take to resolve these ethical issues. |
Thoroughly determined two (2) specific ethical issues that General Electric (GE) Healthcare faced when implementing its strategy to introduce low cost diagnostic equipment to developing countries. Thoroughly recommended two (2) actions that GE can take to resolve these ethical issues. |
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2. Analyze the concepts of professional and applied ethics and determine whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Provide one (1) specific example to support your rationale. Weight: 30% |
Did not submit or incompletely analyzed the concepts of professional and applied ethics and did not submit or incompletely determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Did not submit or incompletely provided one (1) specific example to support your rationale. |
Partially analyzed the concepts of professional and applied ethics and partially determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Partially provided one (1) specific example to support your rationale. |
Satisfactorily analyzed the concepts of professional and applied ethics and satisfactorily determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Satisfactorily provided one (1) specific example to support your rationale. |
Thoroughly analyzed the concepts of professional and applied ethics and thoroughly determined whether GE Healthcare breeched these concepts in the development of its low cost alternatives for diagnostic medical equipment. Thoroughly provided one (1) specific example to support your rationale. |
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3. Determine whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Recommend one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures. Weight: 30% |
Did not submit or incompletely determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Did not submit or incompletely recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures. |
Partially determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Partially recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures. |
Satisfactorily determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Satisfactorily recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures. |
Thoroughly determined whether GE Healthcare has any responsibility in resolving the issue of a preference for male children in cultures where its diagnostic ultrasound products are sold. Thoroughly recommended one (1) strategy that would enable GE Healthcare to balance its responsibility of continued growth and development with any ethical or moral concerns investors and human rights groups might have regarding the use of its equipment in controlling the birth rates of male children in some cultures. |
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4. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
GE Healthcare (B):
A CSR Dilemma
The Venue 40 Ultrasound
In the 1990s, GE had attempted to develop an inexpensive ultrasound machine focused on offering the basic ultrasound functionality using PC-based software. These efforts were subsequently shelved because the machine’s performance was not considered adequate for GE’s mainstream markets. However, a decade later, the idea was revived by GE’s China R&D team as worth exploring for the local market, given the trade-offs that low-income consumers there were willing to make and the technologically more advanced laptop-based platforms that could now be potentially used.
The R&D team in China came up with a compact ultrasound - the Venue 40 - that relied on touch-screen technology and eliminated the buttons, knobs and keyboards of conventional machines. Further, the device’s smooth surface facilitated the cleanliness required in sterile environments, and its intuitive interface appealed to physicians new to ultrasound
While GE’s conventional machines could cost over $100,000, the cheapest Venue 40 sold for under $20,000. Soon after the product’s China launch in 2009, GE started selling different variants in other emerging markets and in untapped segments back in developed markets.
A Corporate Social Responsibility (CSR) Dilemma
GE would, however, need to carefully manage the marketing, sales and distribution of the new device in markets where ultrasound technology was seen to have exacerbated the problem of the disproportionate number of abortions of female foetuses, leading to major concerns about gender imbalance. For example, one news report estimated gender selection to be a $100 million business in India, and the cause of 10 million “missing girls” over two decades. 2 Another article estimated the missing girl count for China to exceed 40 million over a decade, again blaming easy availability of ultrasounds for much of that. 3 As a market leader in ultrasounds, GE was caught up in the controversy.
GE would, however, need to carefully manage the marketing, sales and distribution of the new device in markets where ultrasound technology was seen to have exacerbated the problem of the disproportionate number of abortions of female foetuses, leading to major concerns about gender imbalance. For example, one news report estimated gender selection to be a $100 million business in India, and the cause of 10 million “missing girls” over two decades. 2 Another article estimated the missing girl count for China to exceed 40 million over a decade, again blaming easy availability of ultrasounds for much of that. 3 As a market leader in ultrasounds, GE was caught up in the controversy
GE would, however, need to carefully manage the marketing, sales and distribution of the new device in markets where ultrasound technology was seen to have exacerbated the problem of the disproportionate number of abortions of female foetuses, leading to major concerns about gender imbalance. For example, one news report estimated gender selection to be a $100 million business in India, and the cause of 10 million “missing girls” over two decades. 2 Another article estimated the missing girl count for China to exceed 40 million over a decade, again blaming easy availability of ultrasounds for much of that. 3 As a market leader in ultrasounds, GE was caught up in the controversy
1 Jeffrey R. Immelt, Vijay Govindarajan and Chris Trimble, “How GE is Disrupting Itself” Harvard Business Review October 2009.
2 Kate Darnton, “Where are the baby girls?” International Herald Tribune December 3, 2010.
3 “China grapples with legacy of its ‘missing girls’”, China Daily, September 15, 2004.
