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Noralina Almora

3/15/22, 4:53 AM

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A qualitative study is a type of research method that involves the collection of non-numerical data such as interview answers, text, observations, or videos (Rahman,2020). This essay purposes to expound on a qualitative study, its advantages, and disadvantages. As the paper suggests, qualitative study is suitable for my health promotion initiative due to its flexibility, cost-effectiveness, and allowance to use instincts and creativity.

In qualitative study, the focus is on understanding humanistic behavior in terms of their individuality, cultures, or societal contexts. A common type of qualitative study is phenomenology which empathizes on using perception to understand an event. An example would be on getting people to opinion on the Ukraine-Russia conflict. Using the narrative analysis, a researcher can capture meaningful perspectives of the events.Another type is case study methods essential when constructing formula strategies and new methods. A case study topic on the benefits of early screening of cancer analyzed through grounded theory can provide new insights on the phenomenon.

What makes qualitative study stand out is its way of capturing human behaviour and perspectives, giving meaning to a concept. Some of the advantages of using qualitative study include it is subject-driven, it is open-ended, it is predictable, and it is less costly compared to other research study methods (Rahman,2020) . Further, it is flexible in terms of easy change of settings or questions, giving the researcher a chance to improve and perfect the study. Data can be from any era and can adapt to any format that seems fit. Also, qualitative study entertains speculative thinking allowing the researcher to get creative and innovative. Lastly is the advantage of interpreting non-numerical information.

Regardless, qualitative study is highly prone to bias. Bias may take the form of self-selection whereby only those willing to contribute their views are included. Another form is sample bias, especially with its flexibility and speculative thinking (Rahman,2020). Qualitative study is also subject to the norm, meaning results are highly influenced by societal beliefs and culture.

Due to its flexibility, cost-effectiveness, and allowance to use instincts and creativity, I  would use qualitative tests to determine the effectiveness of my health promotion initiative.

 

 Rahman, M. S. (2020). The advantages and disadvantages of using qualitative and quantitative approaches and methods in language “testing and assessment” research: A literature review.

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Naiviv Barcelo

3/14/22, 11:47 AM 

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Qualitative research is gathering and evaluating non-numerical data (such as text, video, or audio) to better comprehend concepts, views, or experiences (Aspers & Corte, 2019). It can be utilized to get in-depth insights into a topic or to develop fresh research ideas. One of the benefits is that the qualitative research technique enables the collection of actual thoughts from certain socioeconomic populations. Second, in comparison to other research methodologies, qualitative research employs a lower sample size. This is because more information is gathered from each participant. It is also an open-minded method, which means there are no "correct" or "wrong" answers, making data collecting considerably easier.

Some of the disadvantages are that the qualitative research method does not yield statistical results (Tenny, Brannan, Brannan, & Sharts-Hopko, 2022). It will only supply study data from a single point of view. Second, the qualitative research data is based on the experience of the researchers participating in the process. Third, in qualitative research, data must be identified by the researchers before it can be gathered. That is, there is a level of trust involved in the data-gathering process that is not inherent in other types of research.

To investigate the attitude of a healthcare professional's perspectives on varied cultures and beliefs in healthcare, you may choose an anthropological technique. You work at a healthcare center for several years and collect data using a variety of ways, including Gathering field notes and reflecting on personal experiences with the clinicians' culture. You conduct in-depth interviews with other professionals in your practice to understand more about their experiences and points of view.

I would use qualitative research because qualitative research is not only cheaper but also, data is useful in identifying the frequency of specific qualities or attributes. It would enable me to create parameters that may be used to examine bigger data sets because the use of qualitative data allows observers to quantify the environment around them.

 

 

 

 

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