Marketing 3rd Assignment

Points: 250

Assignment 2: Situation Analysis

Criteria

Exemplary

100% A

Proficient

85% B

Fair

75% C

Meets Minimum Expectations

65% D

Unacceptable

0% F

1. Analyze the customer base of the company as indicated in the provided template.

Weight: 14%

Thoroughly analyzed the customer base of the company as indicated in the provided template.

Satisfactorily analyzed the customer base of the company as indicated in the provided template.

Partially analyzed the customer base of the company as indicated in the provided template.

Insufficiently analyzed the customer base of the company as indicated in the provided template.

Did not submit or incompletely analyzed the customer base of the company as indicated in the provided template.

2. Analyze the company’s current situation as indicated in the provided template. Weight: 14%

Thoroughly analyzed the company’s current situation as indicated in the provided template.

Satisfactorily analyzed the company’s current situation as indicated in the provided template.

Partially analyzed the company’s current situation as indicated in the provided template.

Insufficiently analyzed the company’s current situation as indicated in the provided template.

Did not submit or incompletely analyzed the company’s current situation as indicated in the provided template.

3. Examine the context of the company as indicated in the provided template.

Weight: 14%

Thoroughly examined the context of the company as indicated in the provided template.

Satisfactorily examined the context of the company as indicated in the provided template.

Partially examined the context of the company as indicated in the provided template.

Insufficiently examined the context of the company as indicated in the provided template.

Did not submit or incompletely examined the context of the company as indicated in the provided template.

4. Define the collaborators of the company as indicated in the provided template.

Weight: 14%

Thoroughly defined the collaborators of the company as indicated in the provided template.

Satisfactorily defined the collaborators of the company as indicated in the provided template.

Partially defined the collaborators of the company as indicated in the provided template.

Insufficiently defined the collaborators of the company as indicated in the provided template.

Did not submit or incompletely defined the collaborators of the company as indicated in the provided template.

5. Define the competitors of the company as indicated in the provided template.

Weight: 14%

Thoroughly defined the competitors of the company as indicated in the provided template.

Satisfactorily defined the competitors of the company as indicated in the provided template.

Partially defined the competitors of the company as indicated in the provided template.

Insufficiently defined the competitors of the company as indicated in the provided template.

Did not submit or incompletely defined the competitors of the company as indicated in the provided template.

6. Suggest three (3) recommendations on the provided template regarding what the company should become.

Weight: 14%

Thoroughly suggested three (3) recommend-ations on the provided template regarding what the company should become.

Satisfactorily suggested three (3) recommend-ations on the provided template regarding what the company should become.

Partially suggested three (3) recommend-ations on the provided template regarding what the company should become.

Insufficiently suggested three (3) recommend-ations on the provided template regarding what the company should become.

Did not submit or incompletely suggested three (3) recommend-ations on the provided template regarding what the company should become.

7. Clarity, writing mechanics, and formatting.

Weight: 16%

0-2 errors present

3-4 errors present

5-6 errors present

7-8 errors present

More than 8 errors present