CLA2 Presentation - MIS

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BUS 530

- MANAGING

INFORMATION

SYSTEMS &

TECHNOLOGY

Week 1 –05/07/2020

 Welcome

 Course Learning Outcomes (CLOs)

 Discussion Question

 CLA, PL, ALA Rubric

 Initial Activity

 Chapter 1: Information Systems and People

 Chapter 2: Information Systems and Strategy

Agenda

Course Learning Outcomes (CLOs)

MBA

Program

Outcomes

(K) Knowledge

(S) Skill

(A) Attitude

1. Distinguish the concept, types, and the role of Management Information Systems.

Specify why information systems are important to the business. 1, 4 K, S

1. Determine information technology’s competitive strategies concepts. Formulate

competitive strategies using information technology that will gain competitive

advantage. 2, 3, 4, 6 K, S

1. Specify the business values of using hardware and software. Distinguish

implementing techniques used for data resources management and

telecommunication networks in an organization. 2, 3, 4 K, S

1. Manage information system applications to develop cross-functional enterprise

business systems.

1, 4 K, S

1. Generalize the process of planning, developing and implementing a business

information system. 4, 6 K, S

1. Detect ethical issues, solutions, and security management strategies in e-business.

4, 7 K, S, A

1. Propose how to use information technologies to achieve success in a global

economy. 4, 5, 6 K, S, A

Discussion Questions

Your Textbook Third Edition

Initial activities  What is information system ? How is connect to the technology?

 What are different between Information technology and Information system? ( IS& IT)

 Define below ( bring example)

 Transaction processing system

 Decision support system

 Executive information system

 Management information system

 Enterprise resource planning

 Expert systems.

 Online Analytical Processing (OLAP)

 What are different between data, information and knowledge

 How information system adding value to the organization?

Type of IS

Role of IS in organization Chapte

r 1 - 9

1. Managing Operations

 Functions to deliver goods and services

 Compliance

 Industry-specific operations

Chapter

1 - 10

2018 Pearson

Education,

Inc.

publishing as

Prentice Hall

 CRM systems build and maintain

relationships

 Web-based front offices and online

self-service

2. Customer Interactions

3. Making Decisions

 Data-driven decision making

 Business intelligence

 Social networks

 Online communities

4. Collaborating on Teams

 Competitive advantage

 Businesses and nonprofit

organizations

5. Competitive Advantage

 Computer software

 Electronic devices

6. Individual Productivity

 Timeliness

 Accuracy

 Completeness

Information Value

 Data

 Information

 Knowledge

Chapter

1 - 14

Nature of Information

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Education,

Inc.

publishing as

Prentice Hall

1. People

 Leaders

 Managers and staff

 Information technology team

 User-generated content

2. Technology

 Hardware

 Software

 Telecommunications

3. Processes

4. Data

Chapter

1 - 15

IS Components

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Education,

Inc.

publishing as

Prentice Hall

3. Processes

 Set of activities to achieve task

 Business process management

Chapter

1 - 16

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Education,

Inc.

publishing as

Prentice Hall

IS Discipline

 Development

 Organizations

 Individuals

 Groups

 Markets

Chapte

r 1 - 17

4. Data

• Raw ingredient for

every information

system

• Converted into digital

format, integrated,

and shared across

systems

Chapte

r 1 - 18

 Marketing

 Finance

 HR

 Sales

 Manufacturing

 Entrepreneurship

Chapter

1 - 19

IS in Business

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Education,

Inc.

publishing as

Prentice Hall

 Fund-raising

 Updates

 Micro-volunteering

Chapter

1 - 20

IS in Nonprofits and Government

2018 Pearson

Education,

Inc.

publishing as

Prentice Hall

 Chief Information Officer (CIO)

Chapte

r 1 - 21

IT Department

Collaborating on IS

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Education,

Inc.

publishing as

Prentice Hall

Productivity

 Your own productivity

 Role of IT

Chapter

1 - 23

2018 Pearson

Education,

Inc.

publishing as

Prentice Hall

 Privacy

 Crisis management

 Reputation

Chapter

1 - 24

Ethical Issues

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Education,

Inc.

publishing as

Prentice Hall

1. Role of IS in organizations

2. Three characteristics of valuable information

3. Four components of IS

4. MIS research areas

5. Examples

6. Promises, perils, and ethics

Chapter

1 - 25

Summary

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Education,

Inc.

publishing as

Prentice Hall

Nasdaq OMX Case

 Electronic trading exchange

 Competes on speed

 Risks

Chapte

r 1 - 26

Twitter Case

 Emergency response

 Use and enhancements

 Challenges

Chapte

r 1 - 27

Baidu

Inc. Chapte

r 2 - 28

• Chinese visitors

• Chinese language

• Competition

Introduction

 Strategies rely on IS

 IS transform industries

 Companies gain advantages with IS

 Nonprofits achieve missions with IS

Inc. Chapte

r 2 - 29

1. New entrants

2. Buyers

3. Suppliers

4. Substitutes

5. Rivalry

Introduction

Threat of New Entrants

 Incumbents and IS

 Network effects

 Switching costs

Chapte

r 2 - 31

Power of Buyers

 Few buyers

 Similar products

 IS shift buyer power

Power of Suppliers

 Only game in town

 IS impose switching costs

Chapte

r 2 - 33

Threat of substitutes

• Alternative products at attractive savings

• IS role in substitutions

2015 Pearson

Education,

Inc.

Chapter

2 - 34

Rivalry Among Competitors

 Price cuts

 Slow growth

Chapte

r 2 - 35

1. Disruptive innovations

2. Government policies

3. Complementary services

4. Environmental events

Chapte

r 2 - 36

External Factors

Disruptive Innovations

• Radical and unexpected breakthroughs

• Transform industry and change five forces

• Creative destruction

Chapte

r 2 - 37

Government Policies

 Affect how industries operate and evolve

 Organizations lobby for government action

 Judges and courts affect industry structure

Chapte

r 2 - 38

Complementary Services

 Industries are interrelated

 Companies embedded in ecosystem

 Visionaries lead to new beneficial directions

Chapte

r 2 - 39

Environmental Events

 Major effects without warning

 Energy costs and emissions

 Leaders must consider industry and forces

Chapte

r 2 - 40

• Primary activities

• Support activities

Chapte

r 2 - 41

Value Chain

• Includes suppliers and customers

• Strategic opportunities for suppliers

• Strategic opportunities for customers

Chapte

r 2 - 42

Extended Value Chain

 Reference point used as baseline

 For value chain, percent of total budget

 Analysis identifies areas that need attention

Chapte

r 2 - 43

Benchmarking

• IT spending varies by industry and by region

• Managers can use benchmarks to assess

extended value chain

Chapte

r 2 - 44

IT Benchmarks

1. Low cost leadership

2. Product differentiation

3. Focused strategy

Chapte

r 2 - 45

Competitive Strategies

• Similar product at lower price

• Automate and streamline processes

• Reduce operating expenses

• Achieve efficiencies

Chapte

r 2 - 46

Low Cost Leadership

Product

Differentiation

Focused Strategy

• Special features

• Customers willing to

pay more

• Reduce substitutes

and new entrants

• Differentiate for

market niche

Differentiation and Focus

Chapte

r 2 - 48

Low Cost Differentiation

• Automate

• Support back office

• Streamline

• Innovations

IS in Strategy

• 66% of IT spending to run organization

• 19% to grow business

• 15% to transform business model

Chapte

r 2 - 49

Run, Grow, and Transform

 Objectives that need strategic planning

 Operational requirements

 Benefit from IS

Chapte

r 2 - 50

Nonprofit Organizations

 IS help manage donations

 Reach worldwide audience

 Learn about preferences and motivations

Chapte

r 2 - 51

Fund-Raising

• Attract volunteers

• Help volunteers

identify projects

that need their

skills

Chapte

r 2 - 52

Volunteering

 Needs IS to handle operational requirements

 Citizens expect cost effective services

 Mission also includes projects with long-term

benefits

Chapte

r 2 - 53

Government (1:2)

Chapter 2 - 54

E-Government Research

• Unclassified info

available to citizens

via the Internet

• Interactive online

services

• Private investors

might avoid certain

projects because of

risk or distant payoff

Government (2:2)

 Advantage depends on type of IS

 Funds to run business are commodity

 Funds to grow and transform are more

closely tied to strategy and advantage

 Human element is critical for success

Chapte

r 2 - 55

Does IT matter?

Final Activates

 How much IS and IT effect on your personal and professional life?