Social Commerce Plan (3000 word)
Eirwan
Week1-Introductiontounit.pptx1-1
Welcome to MKW3300: Introduction to Social Commerce
Presenter: Dr. Paul Yeow Presenter: Dr. Paul Yeow
1-2
My contact:
Dr. Paul Yeow (Lecturer and tutor)
Building 6, Room 6-5-10
Telephone: 03-5514 4943
E-mail: [email protected]
Consultation:
Monday 1-2PM
Wednesday 3-4PM
Thursday 2-3PM
2
1-3
Objectives of this session
To explain unit objectives, teaching and learning approach
To provide the expectation on assessments
To provide an introduction to the unit
1-4
There will be a two-hour lecture and a one-hour tutorial every week.
You are expected to:
print weekly lecture outlines from the Moodle site of the unit
attend all lectures and tutorials
read the relevant chapter(s), assigned article(s) and prepare answers to questions/problems assigned for discussions in the tutorial sessions
Actively participate in lecture and tutorial activities
Teaching and learning approach
1-5
Resources and Requirements
Prescribed Texts:
Tuten, T.L., Solomon, M.R. (2018). Social Media Marketing, 3rd Edition. London: Sage Publication. (RM110 e-book - purchase from EMO Books, minimum 10 orders)
Turban, E, Strauss, J. and Lai , L. (2016). Social Commerce: Marketing, Technology and Management. Switzerland: Springer International Publishing
(Download free from Monash University Online Library under Springer Link or from Moodle)
5
1-6
Unit objectives
1. identify the various tools of social media and describe how those tools are used to engage customers
2. identify, analyse and critically assess the suitability of various social commerce models and strategies for various e-businesses
3. explain the various principles and theories of social commerce
4. describe, explain and propose the appropriate marketing communication that could be conducted in various social commerce models
5. describe how social commerce aids customer relationship management
6. explain and understand the implementation issues in social commerce.
1-7
Unit Question:
How to leverage on Social Commerce Technologies for marketing?
1-8
Group Assignment: 30% (choose your own group)
Tutorial Presentations & Discussions: 17%=8 (individual assessment) + 4 (individual assessment) + 5% (group assessment) (randomly assigned group)
Individual Lecture & Tutorial Participation: 3% (9 tickets)
Two-Hour Exam: 50%
Assessment tasks
