Marketing

Instructor: Michelle K. Bonny

Southern States University

Week 1 – Discussion Question

Bruna Martins

My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.

In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.

I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.

After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.

And it was in 2013 that I went to California, to do an ESL program. It was great for me and to improve my English. Besides the study, I met people from all over the world. Japan, Germany, Italy, Spain, Chile, Paraguay and Australia. I could see different cultures, how people negotiate, study, I could see how people observe the same things from other perspectives. I learned a lot.

After my experience in San Diego, I returned to my home country to conclude my bachelor studies, in which I graduated in 2015.

I decided to come back to San Diego in 2016 to have more administration's knowledge.

I have never taken Business Classes before last year, so everything is new to me.

I am really influenced by marketing and advertising and one of the brands I have seen a lot is Fabletics, it is a store for workout gear. Every time I look my social media I can see their advertising.

I think that one target me because there is picture of real women wearing their products. On these days is really hard to watch an advertising with real people, because they usually use photoshop and change the real face expressions and bodies of the models.

Another brand I have seen today and I really like is Crap Eyewear, I think I like them and it targets me for the same reason as Fabletics, they use real people and they also have a lot of unique sunglasses that you won’t find it in another store.