5 articles needed *due*24 hours
Media Technologies: Social Ruptures from Gutenberg to the Internet
what is media studies? | what is cultural studies? dr. Brandon Arroyo
how can we approach media studies?
in this class we’ll be studying media from a film studies approach
three traditional approaches to studying film and media:
how can we approach media studies?
in this class we’ll be studying media from a film studies approach
three traditional approaches to studying film and media:
1) textual analysis
“media texts are naturally polysemic: open to many interpretations. in their attempt to ensure a particular meaning is made, the industries and individuals responsible for these texts attempt to manipulate the relationship between signifier and signified to direct receivers to adopt an intended message. the sender encoding the text in a certain way, which means that we can classify texts as being either:
open texts: which have many meanings (depending on time, gender, race, politics, place, class, age experience), or
closed texts: which encourage a specific meaning and permit little space for the reader to generate different interpretations.
how can we approach media studies?
in this class we’ll be studying media from a film studies approach
three traditional approaches to studying film and media:
1) textual analysis
2) historical
how can we approach media studies?
in this class we’ll be studying media from a film studies approach
three traditional approaches to studying film and media:
1) textual analysis
2) historical
3) cultural studies
cultural studies is about how inequalities of power are produced, maintained, and transformed through culture. In other words, it argues that culture is a site of struggle and has a role in both reproducing inequality and challenging it. Cultural Studies of technology argues that technologies occupy sites over meanings and power, and they can both reinforce and undermine structures of inequality.
—Jennifer Daryl Slack and J. Macgregor Wise
“a ‘social’ definition of culture, in which culture is a description of a particular way of life, which expresses certain meanings and values not only in art and learning but also in institutions and ordinary behavior. the analysis of culture, from such a definition, is the clarification of the meanings and values implicit and explicit in a particular way of life, a particular culture.”
—Raymond Williams “Analysis of Culture”
culture is (roughly) composed of:
1) individuals: the self.
2) society: “active fellowship, company, ‘common doing,’ before it became the description of a general system or order.”
3) economy: “the management of a household and then the management of a community before it became the description of a perceived system of production, distribution, and exchange.”
4) civilization: “an achieved state.”
5) politics: established relations of power.
6) a shared morality
“media stories provide the symbols, myths, and resources through which we constitute a common culture and through the appropriation of which we insert ourselves into this culture.” –Douglas Kellner
industrial revolution 1760-1830(ish)
Karl Marx (philosopher): 1818-1883
https://drive.google.com/file/d/1E6 AwOBo6B3JX1ebXgfDmY1GQLqm0d NpB/view?usp=sharing
Black Panther wins Best Picture at the MTV Movie Awards: https://www.youtube.com/watch?v=OZaYjkFfoK0
“then you know—the great golden city, greater than any other in the world…”
“how many could we have helped—how many could we have saved—if we chose not to be hidden…not to be set apart”?
“Many times because we did nothing, men, women, and children died…and we did this because it was for our people and Wakanda.”
“That is the King’s morality.”
the Black Panthers: a politically radical group that advocated for the segregation and liberation from the white race.
“All The Stars” by Kendrick Lamar and SZA: https://www.youtube.com/watch?v=JQbjS0_ZfJ0
Black Panther: A Pro-Trump Movie: https://www.youtube.com/watch?v=ByjXeilefJs