SMART CAPSTONE Final Report
voyage
Week1-7PresentationforDigitalicsInnovation.pptxWeek 1
Project Selection
Why we not select the Doctor office scheduling :
Disadvantage from competitor perspective:
Already many company prinoor of scheduling:
Check below link:
https://www.capterra.com/sem-compare/appointment-scheduling-software/?utm_source=bing&utm_medium=cpc
The average service from $50 to $100 , hard to compete for price
3 main office management services are include in most of them billing, CRM and customer relationship Management.
Hard make unique competitive features
Project Selection
Why we not select the Doctor office scheduling :
Disadvantage from Customer perspective:
Doctors mostly baby boomer and 76% of millennials generation
Not interested to digitalization ( hard to convince them)
Chiropractic office mostly walking rather than scheduling
Z- generation mostly interested to digitalization then take long time for cash flow
Doctors office not willing to this service( base on my own experience as office manager of 8 chiropractic and wellness centers)
Recommendation:
Change the concept to “middleware website to doctors and lawyer subscriber marketing and lead awareness”
Lawyer can find doctors to provide their clients
Doctor Can find lawyer to introduce to their patient or dealing with patient cases
Like accident cases which are famous for relationship of doctors and lawyers
(Marketing Research for Trade Show Badge scanning toward CRM)
Selected project
My Part - CRM and tradeshow
Are you currently using any of the CRM systems? If yes, which kind?
What types of functions (informations) do you mainly want to use on CRM?
How would you like to integrate the badge scanning process with each tradeshow?
How often do you attend trade shows on average per year?
What is the main theme of the trade show that you usually attend? What are the target audiences?
Next
Setting a meeting schedule
Kick off meeting ( next Tuesday)
Project introduction presentation deck or video?
Week 2
Problem statement and business Case
PROBLEM STATEMENT : Digitalics Innovation Has new innovation software as a tradeshow scan Cam for enhancing CRM for business their clients. Therefore, it needs a study for potential market trends, customer drivers market Gaps, Concept evaluation toward market penetration, packaging and pricing for achieving consistent market target positioning.
BUSINESS CASE: Conduct market research to streamline the product (software) to facilitate increase in revenue by targeting right audience and tastes, where as software features and application more robust for market competitiveness.
Project Scope
| SCOPE | |
| IN SCOPE | OUT OF SCOPE |
| Market Gap analysis | Marketing matching analysis |
| key driver analysis (KDA) (My Part) | regression analysis and predication (My Part) |
| MaxDiff and Conjoint Analysis ( service packaging scoring) | full Pricing, Packaging Target market adjustment |
| Market database structure evaluation | Testing and pre prototype evaluation |
| Prepare different test cases Preparing Sample data (10-20) to test scenarios Manually verify that the scanner is successful in a controlled environment Validation of the data in FileMaker Full Testing Report | Testing the integration with CRM Systems |
| Testing with large amount of data |
Planning
| TIMELINE | |
| ACTIONS/MILESTONES | TARGET DATE/STATUS |
| Identify potential customer in target market | week 3 |
| Competitive analysis | week 2 |
| SWOT analysis | week 3 |
| Market segmentation | week 4 |
| Make the research about the tradeshows and industries | week 4 |
| Market database structure research | week 4 |
| Identify key evaluation factors for market data B2B insights | week 5 |
| Make the research about the survey company and methods | Week 3 |
| Prepare the survey/questionnaire | week 4 |
| Understand software features and requirements | week2 |
| Scenario evaluation | week 5 |
| Validation | week 6 |
| Concept testing result | week 6 |
| Market Gap analysis | week 6 |
| Market driver key analysis | week 6 |
| Market data packaging | week 6 |
| Strategic Marketing plan | Week 7 |
| Final Report preparation | Week 7 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Team leader, follow up with the team to research for study Digitalics Innovation profiling | 10/20/2021 | Completed | 10/26/2021 | ||
| 2 | profiling interview | 10/20/2021 | Completed | 10/26/2021 | ||
| 3 | The problem statement, business case, scopes | 10/20/2021 | Completed | 10/28/2021 | ||
| 4 | Develop the First draft of the project charter, problem statement | 10/20/2021 | Completed | 10/28/2021 | ||
| 5 | Define Team Roles | 10/20/2021 | Completed | 10/28/2021 | ||
| 6 | Sign NDA | 10/20/2021 | Completed | 10/29/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Market database structure research and requirement | 10/26/2021 | In Progress | ------ | ||
| 2 | Narrow down the target market industries based on the market research and availability | 10/26/2021 | In Progress | ----- | ||
| 3 | Identify the current state of the company | 10/26/2021 | In Progress | ---- | ||
| 4 | -Understand the project and clients' needs -Make the research about the tradeshows and industries | My Part | 10/26/2021 | In Progress | ------ | |
| 5 | Understand software features and requirements | 10/26/2021 | In Progress | ----- | ||
| 6 | Market database structure research and requirement | 10/26/2021 | In Progress | ---- |
My Part - Identify 5 Industries and their Attendees’ Buying Behavior
5 Industry that we are going to focus for the project
Food & Beverage (Ranking #5)
Beauty & Personal Care (Ranking #7)
Apparel & Clothing (Ranking #10)
Home Decor & Furniture (Ranking #13)
Consumer Electronics & Technology (Ranking #14)
Note: Ranking is based on the number of trade shows by industry all over the world in 2021
Source:
https://eventsinamerica.com/events/trade-shows/2022
https://10times.com/tradeshows/by-industry
My Part - Top Trade Show (Apparel & Clothing)
Top Apparel & Clothing Trade Shows
Magic Market Week - Top Fashion Trade Show in US
Location: Las Vegas
Menswear, women’s clothing, accessories, shoes, textiles
Attracts 85,000 people and 4,000 exhibitors each year
Atlanta Apparel Markets
Location: Atlanta
235,000 attendees annually
Contemporary, young contemporary, ready-to-wear, fashion accessories
Dallas Apparel & Accessories Market
Location: Dallas
More than 40,000 attendees
Running for more than 55 years
New styles for men, women and children, along with accessories, footwear, swimwear, bridal, and prom offerings.
Source: (Wilson, 2019)
My Part - Top Trade Shows (Consumer Electronics & Tech)
Top Consumer Electronics and Tech Trade Shows
Consumer Electronic Show (CES) - One of the biggest Trade show in US
Location: Las Vegas
150,000 attendees and 4,000 exhibitors, representing over 150 different countries
Pioneering home electronics such as pocket radios, VCRs, video game systems, DVDs and Blu-Rays, plasma TVs
GITEX
Location: Dubai
Up to 150,000 attendees
Renowned for its X-Labs that focus on new innovations and Tech Talks discussing forward-thinking trends
International Security Conference West (ISC West)
Location: Las Vegas
Over 30,000 security professionals including 1,000 exhibitors
Focus on security technologies
Fields on hand include drone, robotics, access control and more
Source: (Wilson, 2019)
My Part - Top Trade Shows (Home Decor & Furniture)
Top Home Decor & Furniture Trade Shows
High Point Market - Biggest Furniture Trade Show in the World
Location: North Carolina
About 75,000 attendees
12 million square feet of show space, 180 buildings, more than 2,000 exhibitors, and attendance from more than 100 countries
Atlanta International Gift & Home Furnishing Market
Location: Atlanta
Hosts about 8,000 brands with a wide range of offerings in the 7 million square foot facility.
NEOCON
Location: Chicago
About 50,000 Attendees, and more than 500 companies
Showcase for latest designs in categories such as furnishings, flooring, fabrics, and technology
Source: (Wilson, 2019)
My Part - Top Trade Shows (Beauty & Personal Care)
Top Beauty & Personal Care Trade Shows
Cosmoprof North America
Location: Las Vegas
36,000 attendees and 1,278 brand exhibitors
Attendees include top corporate executives, managers, doctors, and researchers from the beauty and healthcare industry
Premiere Orlando - Beauty Show
Location: Orlando
66, 485 attendees and 850 brand exhibitors
International Beauty Show- IBS New York
Location: New York City
Attended by 500 of the top brand exhibitors in the beauty and personal care space in the United States
Source:
https://www.exponents.com/our-blog/the-top-15-beauty-and-healthcare-trade-shows-in-the-united-states/
My Part - Top Trade Shows (Food & Beverage Care)
Top Food Trade Shows
World Dairy Expo
Location: Wisconsin
About 70,000 Attendees
Focus: Dairy Products
Sweets & Snacks Expo
Location: Chicago
About 20,000 attendees and 700 exhibitors
Focus: Sweets & Snacks
Summer Fancy Food Show (NASFT)
Location: New York City
Gathering of 35,000 visitors and 2700 exhibitors
Wide range of various bold and flavorsome foods, along with other products and services
Source:
(Wilson, 2019)
https://www.exponents.com/our-blog/the-top-15-beauty-and-healthcare-trade-shows-in-the-united-states/
My Part - Key Factors that Influence Food Choice
Biological determinants - hunger, appetite, and taste
Economic determinants - cost, income, availability
Physical determinants - access, education, skills (e.g. cooking) and time
Psychological determinants - mood, stress and guilt
Social determinants - culture, family, peers and meal patterns
Personal determinants - Age, Lifestyle, Attitudes, beliefs and knowledge about food
Source:
(Rangaiah, 2021)
https://www.eufic.org/en/healthy-living/article/the-determinants-of-food-choice
My Part - Sample Factors Using in Survey for Food Industry
Race/Ethnicity - Social
Allergens - Biological
Type of “Eater” - Biological
Type of Food Eater - Personal
Grocery Shopping Habits -Physical & Social
Number of Meal per Day - Social
Breakfast Preference
Meal Preparation Habits - Physical & Social
Weekly Spend on Meals - Economic
Dietary Behavior - Personal
Nutrition Behavior - Physical & Personal
Taste Preference - Biological
Favorite Food - Biological & Cultural
Favorite Drink - Biological & Cultural
Snack between Meals? - Biological & Psychological
My Part - Background of Key Driver Analysis
A Key Driver Analysis could help to examines the relationships between potential factors and behavior such as a positive recommendation or customer satisfaction.
It is important for the organizations to identify their customer satisfaction, loyalty, and service/product influence to better improve their business.
KDA could be generate by collecting customer’s likelihood data from NPS (Net Promoter Score) Survey.
Outcome Metric - Main questions in survey (likert scale)
Potential Driver - Rating questions
Use multiple linear regression to determine the correlations between independent variables (potential drivers) to get the best linear combination to predict a dependent variable (the outcome metric).
Important but
Poorly Rated
Important and highly Rated
Not important and
Poorly Rated
Not important but highly Rated
My Part - Next Step
Define the target audiences for the Top-rated Trade Shows
Make the researches for the survey company and survey methods
Identify the key factors that influence consumer buying behavior for each industry
Implement the Key Driver Analysis
Week 3
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Market database structure research and requirement | 10/26/2021 | Completed | 10/26/2021 | ||
| 2 | Narrow down the target market industries based on the market research and availability | 10/26/2021 | Completed | 10/26/2021 | ||
| 3 | Identify the current state of the company | 10/26/2021 | Completed | 10/28/2021 | ||
| 4 | -Understand the project and clients' needs -Make the research about the tradeshows and industries | My Part | 10/26/2021 | Completed | 10/28/2021 | |
| 5 | Understand software features and requirements | 10/26/2021 | Completed | 10/28/2021 | ||
| 6 | Market database structure research and requirement | 10/26/2021 | Completed | 10/29/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | B2B Market data collection quality and integrity evaluation | 11/03/2021 | In Progress | 11/16/2021 | ||
| 2 | Define market preference and target industry narrowing | My Part | 11/03/2021 | In Progress | 11/16/2021 | |
| 3 | Current company interview More competitors evaluation | 11/03/2021 | In Progress | 11/16/2021 | ||
| 4 | Primary Key drivers evaluation for first categories industry | Miku | 11/03/2021 | In Progress | 11/16/2021 | |
| 5 | Primary current software testing compares to the first categories’ technical advantages. Interview with company | 11/03/2021 | In Progress | 11/16/2021 |
My Part - Identify 5 Industries with High CAC Cost
5 Adjusted Industries based on CAC Cost
Home Decor & Furniture (Ranking #13, Number of Trade Shows in 2021: 1,255)
Consumer Electronics & Technology (Ranking #14, Number of Trade Shows in 2021: 1,212 )
Health & Beauty (Ranking #15, Number of Trade Shows in 2021: 1,046)
Banking & Insurance (Ranking #49, Number of Trade Shows in 2021: 249)
Telecom (Ranking #76, Number of Trade Shows in 2021: 102)
Note: Ranking is based on the number of trade shows by industry all over the world in 2021
Source:
https://eventsinamerica.com/events/trade-shows/2022
https://10times.com/tradeshows/by-industry
My Part - Top Trade Shows (Consumer Electronics & Tech)
Top Consumer Electronics and Tech Trade Shows
Consumer Electronic Show (CES) - One of the biggest Trade show in US
Location: Las Vegas
150,000 attendees and 4,000 exhibitors, representing over 150 different countries
Pioneering home electronics such as pocket radios, VCRs, video game systems, DVDs and Blu-Rays, plasma TVs
GITEX
Location: Dubai
Up to 150,000 attendees
Renowned for its X-Labs that focus on new innovations and Tech Talks discussing forward-thinking trends
International Security Conference West (ISC West)
Location: Las Vegas
Over 30,000 security professionals including 1,000 exhibitors
Focus on security technologies
Fields on hand include drone, robotics, access control and more
Source: (Wilson, 2019)
My Part - Top Trade Shows (Home Décor & Furniture)
Top Home Decor & Furniture Trade Shows
High Point Market - Biggest Furniture Trade Show in the World
Location: North Carolina
About 75,000 attendees
12 million square feet of show space, 180 buildings, more than 2,000 exhibitors, and attendance from more than 100 countries
Atlanta International Gift & Home Furnishing Market
Location: Atlanta
Hosts about 8,000 brands with a wide range of offerings in the 7 million square foot facility.
NEOCON
Location: Chicago
About 50,000 Attendees, and more than 500 companies
Showcase for latest designs in categories such as furnishings, flooring, fabrics, and technology
Source: (Wilson, 2019)
My Part – Top Rated Trade Shows (Health & Beauty)
Top Beauty & Personal Care Trade Shows
Cosmoprof North America
Location: Las Vegas
36,000 attendees and 1,278 brand exhibitors
Attendees include top corporate executives, managers, doctors, and researchers from the beauty and healthcare industry
Premiere Orlando - Beauty Show
Location: Orlando
66, 485 attendees and 850 brand exhibitors
International Beauty Show- IBS New York
Location: New York City
Attended by 500 of the top brand exhibitors in the beauty and personal care space in the United States
Source: (Wiley, 2021)
My Part - Key Factors that Influence Furniture Choice
Psychological Factors – motivation, perception, mood, attitude & beliefs
Social Factors - family, referenced groups, roles and status
Cultural Factors – culture, subculture, social class
Personal Factors - age, occupation, lifestyle
Economic Factors - cost, income, availability
My Part - Sample Factors Using in Survey for Home Décor & Industry
Race/Ethnicity - Cultural
Space Availability – Economics/Social
Furniture Size – Personal/Cultural
Cost/Expensiveness – Economics/Social
Comfort - Personal
Style- Social/Personal/Cultural
Design – Personal/Economics
Utility – Personal/Economics
Beauty – Social/Economics
Durability- Economics/Cultural
Color – Personal/Cultural
Function- Personal/Economics
Material- Personal/Economics
Method of Shopping – Personal
Favorite Furniture Store - Personal
Source:
https://indiantimber.com/2021/03/9-key-factors-to-consider-while-selecting-your-home-furniture/
http://www.cefe.illinois.edu/jce/archives/1988_vol_6/Carll%20Wysocki%201988.pdf
My Part - 10 Best Online Survey Tools
SoGoSurvey
Survey Monkey
Qualaroo
ProProfs Survey Maker
Typeform
Google Forms
Client Heartbeat
Zoho Survey
Survey Gizmo
Survey Planet
Source: (Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
My Part - SoGOSurvey
End-to end survey design, distribution, and analysis platform
Sample functions with the free plan
Unlimited surveys
Unlimited questions
24 unique question types
Three skip logic/page branching feebies
Ability to embed surveys into emails and web pages
Up to 200 respondents per year
Data export functionality (Word documents and CSV)
Pros:
Able to include Pivot Tables in reports
Offers bulk editing mode
Advanced support options available
Features for working with multiple surveys.
Cons:
Help resources not as robust as more advanced tools
Display logic questions limit reordering
Source:
(Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
(Rubin, 2019)
https://www.pcmag.com/picks/the-best-online-survey-tools
My Part – Survey Monkey
Most well-known online survey tools
Services for the free plan
10 questions
100 respondents
15 question types
Light theme customization and templates
Embed Surveys
Cons: Function of exporting data only available from GOLD Plan $300 per year
Pros:
Survey status monitoring is easy using mobile app
Question library is comprehensive
High market share yields many integration
Cons:
Display logic support is missing
Lower pricing tiers don’t offer great value
Source:
(Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
(Rubin, 2019)
https://www.pcmag.com/picks/the-best-online-survey-tools
My Part – ProProfs Survey Maker
Comprehensive online survey tool with advanced survey and analytical capabilities.
With the free version, you get:
Unlimited Surveys
Unlimited Responses
Survey Scoring and Logic
Over 100 professionally made template
Custom logo and branding
Presentation ready reports
Advanced analytics
15 days free trial for the paid plan. Pro plans starting from $7/month.
With the paid plan, ProProfs Survey Maker can be integrated with most major CRM and marketing tools.
My Part – Typeform
Most creative online survey tool
Typeform’s interface and its style is attractive, reflecting the company’s motto, “Asking questions should be easy, human, and beautiful.”
Offers for the free plan
Unlimited Questions
Unlimited answers
Data export
Custom design themes or choose from templates
Basic reporting
Cons: Logic jumps are not available for the free plan, but you can pipe respondent answers into the text of the survey. (Example: respondent’s name)
Pro version is available for $25/month. The features includes payment fields, a calculator feature for scoring and pricing, options to send respondents follow-up emails, etc.
Source: (Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
My Part – Google Form
100% free, and cost effective
The only free online survey tool that provides free logic other than SoGoSurvey.
Great for the starting
Features of Google Forms:
Unlimited surveys
Unlimited respondents
Survey answers and data are automatically collected in Google Spreadsheets
Lots of theme options
Custom Logo
Add images or videos
Skip logic and page branching
Imbed survey into emails or website
Add collaborators
Source: (Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
My Part – Client Heartbeat
Paid only, pricier than other survey tool
Offer much more advanced reporting features
Advanced feature
Get alerts to warn you of unhappy customers, so you could get the customer satisfaction data easily.
Source: (Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
My Part – Zoho Survey
Free version gives you:
Unlimited surveys
15 survey questions
150 responses
Highlight: Premium version offers Multilingual Surveys, so it could also be used in the oversea tradeshows.
Pros:
Support for offline surveys
Integration with other Zoho applications
Mobile app allows for the monitoring of survey responses
Cons:
No support for display logic
No support for question blocks
Source: (Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
(Rubin, 2019)
https://www.pcmag.com/picks/the-best-online-survey-tools
My Part – Survey Gizmo
Survey Gizmo creates snazzy looking survey
Free version offers:
Unlimited surveys and questions
50 respondents
Several basic question types
Free templates
Basic reporting
Option to export to CSV
Paid version start from $15/month with increasing features like skip logic and piping, customized themes, multiple users, API, data encryption, integration with Salesforce, MailChimp, and other 3rd party tools.
Cons: Maximum 25 users for the highest plan
Source: (Marrs, 2021)
https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools
Week 4
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Prepare first draft of sample and evaluation, and customize for first Categories of industry | 11/03/2021 | Completed | 11/16/2021 | ||
| 2 | Finalize target market industry and come out 5 categories first draft sampler | My Part | 11/03/2021 | Completed | 11/16/2021 | |
| 3 | Developing the competitive features development sheets and configuration value propositions | 11/03/2021 | Completed | 11/16/2021 | ||
| 4 | Key drivers evaluation for 5 categories industry | My Part | 11/03/2021 | Completed | 11/16/2021 | |
| 5 | Technical IT evaluation sheet and progress | 11/03/2021 | Completed | 11/16/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | B2B Market data collection quality and integrity evaluation | 11/03/2021 | In Progress | 11/23/2021 | ||
| 2 | Define market preference and target industry narrowing | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 3 | Current company interview More competitors evaluation | 11/03/2021 | In Progress | 11/25/2021 | ||
| 4 | Primary Key drivers evaluation for first categories industry | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 5 | Primary current software testing compares to the first categories’ technical advantages. Interview with company | 11/03/2021 | In Progress | 11/23/2021 |
My Part – Key Factors that Influence Skincare and Cosmetic Choice
Source:
https://www.acadpubl.eu/jsi/2018-118-7-9/articles/9/40.pdf
https://pursuitist.com/5-factors-to-consider-when-purchasing-skincare-and-beauty-products/
Brand
Quality
Packaging
Price
Advertising
Skin Type
Needs
Ingredient
My Part - Survey Questions for Health & Beauty Industry
What is your gender?
What is your age?
What is your favorite beauty (cosmetic) brand?
What is your skin type?
How regular do you use cosmetic products?
Do you like smells in your cosmetics products?
What cosmetic product are you using?
How important is the texture?
How important are the ingredients?
How much do you spend in skin care and cosmetic products?
What would make you fall in love with the beauty products?
Is packaging important to you, and why?
How willing are you to try different skin care or cosmetic products?
When you choosing cosmetic products, which of following factors matter to you?
When you choosing cosmetic products, which of following factors matter to you?
Do you have particular place where you buy the beauty products?
Source:
https://www.smartsurvey.co.uk/s/qovc0
https://www.surveymonkey.com/mp/skin-care-products-survey-template/
My Part – Suggested Online Survey Tool for our App
SoGoSurvey
Plan & Cost: Premium Plan $1,188/year or Enterprise Plan if API integration needed (Cost needs to be discussed with SoGoSurvey)
Feature List: https://www.sogosurvey.com/complete-feature-list/
Enterprise plan could be the upgraded option for subscribing our app. (Cost could be covered by the subscription fee.)
Reason for choosing SoGoSurvey
Best Price for the unlimited responses and unlimited users (administrations)
Customizable features if upgrading to the Enterprise Plan
Design and Deploy Multi-lingual Survey
Able to export report to Word, CSV, HTML, Excel, SoGo1
Able to embed the survey in webpages
Able to include Pivot Tables in reports
Offers bulk editing mode
Advanced support options available
Features for working with multiple surveys.
Can be integrated with most major CRM and marketing tools with the enterprise plan
Source:
https://www.sogosurvey.com/complete-feature-list/
My Part - SoGoSurvey Pricing List
Source:
https://www.sogosurvey.com/complete-feature-list/
Week 5
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Prepare first draft of sample and evaluation, and customize for first Categories of industry | Pamela | 11/03/2021 | Completed | 11/23/2021 | |
| 2 | Finalize target market industry and come out 5 categories first draft sampler | Codi and Miku | 11/03/2021 | Completed | 11/23/2021 | |
| 3 | Developing the competitive features development sheets and configuration value propositions | Rahul | 11/03/2021 | Completed | 11/23/2021 | |
| 4 | Key drivers evaluation for 5 categories industry | Miku | 11/03/2021 | Completed | 11/23/2021 | |
| 5 | Technical IT evaluation sheet and progress | Srisindhu | 11/03/2021 | Completed | 11/23/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | B2B Market data collection quality and integrity evaluation | Pamela | 11/03/2021 | In Progress | 11/23/2021 | |
| 2 | Define market preference and target industry narrowing | Codi and Miku | 11/03/2021 | In Progress | 11/25/2021 | |
| 3 | Current company interview More competitors evaluation | Rahul | 11/03/2021 | In Progress | 11/25/2021 | |
| 4 | Primary Key drivers evaluation for first categories industry | Miku | 11/03/2021 | In Progress | 11/25/2021 | |
| 5 | Primary current software testing compares to the first categories’ technical advantages. Interview with company | Srisindhu | 11/03/2021 | In Progress | 11/23/2021 |
Miku Anraku – Key Drivers Analysis in Hardware Industry
Drivers analysis is a technique of determining factors that influence customers loyalty (Xia & Wang, 2020). The analysis tries to find out the correlation between certain attributes and the loyalty of customers to a specific brand. The key drivers in the hardware industry from the B2B and B2C standpoint of customers are reliability, functionality ,warranty offered by the service provider, maintainability, durability , safety and customization among other factors. In the key drivers analysis results in the excel spreadsheet I have used a Net Promoter Score of 10% and computed customers satisfaction and the correlation of the identified drivers to various subcategories of the Hardware industry. The values in the satisfaction column shows the degree of customers’ satisfaction based on various key drivers. On the hand the r Values shows the associated of industry subcategories and various key drivers. For instance the reliability has a positive correlation with hardware parts this implies that customers will be attracted to organization that offers highly reliable services.
Miku Anraku – Key Drivers in Hardware Industry
Reliability
Functionality
Capacity
Maintainability
Durability
Warranty & Guarantee
Support service
Safety
Integrations
Technology readiness
Customization
Miku Anraku – Key Drivers Analysis in Software Industry
The key drivers that influences customers loyalty in the software industry are perceived risk, performance, software functionality, user friendly, software maintainability and features of software among other host of factors. From the key drivers analysis in the excel spreadsheet I have used a Net Promoter Score NPS of 10% and computed the association of various loyalty metrics and the subcategories in the software industry. For instance, the results shows that software maintainability and programming software have a strong positive correlation of and 0.95.Similarly the subcategory of artificial intelligence has the highest value of customer’s satisfaction.
Miku Anraku – Key Drivers in Software Industry
Features
Performance
Compatibility
Maintainability
Integration
User friendly
Usefulness
Perceived risk
Goal oriented
Functionality
Miku Anraku – Key Drivers Analysis in Furniture Industry
Key drivers analysis is very important in helping the manufacturer to focus on production of products and services that will have greater influence on the customers loyalty( Cioca, 2020).The analysis of furniture industry identifies furniture style, store display, comfort, innovations furniture materials and customization among other factors as the key drivers in the industry. The results of the analysis in the excel spreadsheet in which I have used a Net Promoter Score of 10% indicates a strong correlation between the household furniture and durability. Similarly, customers are highly satisfied by the comfort with the results further indicating the furniture style has highest level of customers’ satisfaction.
Miku Anraku – Key Drivers in Furniture Industry
Furniture style (EX: Contemporary, Modern)
Furniture size variety
Customizations
Presentations
Innovation
Material
Comfort
Durability
Multi-functionality
Miku Anraku – Key Drivers Analysis in Health & Beauty Industry
Customer's loyalty in the beauty industry is driven by factors such as tester, accuracy, side effects , the ingredients, and customers services. Research indicates that customers will prefer purchasing from the firms that offer highly reliable and products with no side effects. The key driver's analysis computed in the excel spreadsheet with a Net Promoter Score of 10% and the results indicates a strong correlation between the product ingredients and dietary supplement. This means that the ingredients of dietary supplements highly contributing to enhanced customers’ satisfaction. Additionally, the excel spread sheet analysis reveals that cosmetic subcategory of Health and Beauty industry has high customers’ satisfaction.
Miku Anraku – Key Drivers in Health & Beauty Industry
Testers
Accuracy
Side effect
Reliability
Functionality
Features
Personalizations
Ingredient
Miku Anraku – Key Drivers Analysis in Business & Consulting Industry
Business and consulting is driven by a number of factors which include, reliability , mutual commitment, the popularity of the firm, the degree of knowledge of the service providers and extensive communication among other factors. These drivers are very essential in influencing customers’ loyalty and helping the business owners to focus on the services that will add value to the company. The results of the analysis in excel spreadsheet in which I have used the Net Promoter Score of 10%, to determine the level of customers’ satisfaction as well as the link between the industry key drivers and various subcategories of the industry. For instance the results shows a very strong reliability on the firm’s services and education. There is also high customers’ satisfaction which is being driven communication and reliability.
Miku Anraku – Key Drivers in Business & Consulting Industry
Reliability (Certifications)
Proficiency
System oriented
Mutual commitment
Communications
Popularity & Connections
Knowledgeable
Time management
SoGoSurvey Pricing List
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Week 6
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Prepare first draft of sample and evaluation, and customize for first Categories of industry | 11/03/2021 | Completed | 11/23/2021 | ||
| 2 | Finalize target market industry and come out 5 categories first draft sampler | My Part | 11/03/2021 | Completed | 11/23/2021 | |
| 3 | Developing the competitive features development sheets and configuration value propositions | 11/03/2021 | Completed | 11/23/2021 | ||
| 4 | Key drivers evaluation for 5 categories industry | My Part | 11/03/2021 | Completed | 11/23/2021 | |
| 5 | Technical IT evaluation sheet and progress | 11/03/2021 | Completed | 11/23/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | B2B Market data collection quality and integrity evaluation | 11/03/2021 | In Progress | 11/23/2021 | ||
| 2 | Define market preference and target industry narrowing | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 3 | Current company interview More competitors evaluation | 11/03/2021 | In Progress | 11/25/2021 | ||
| 4 | Primary Key drivers evaluation for first categories industry | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 5 | Primary current software testing compares to the first categories’ technical advantages. Interview with company | 11/03/2021 | In Progress | 11/23/2021 |
Miku Anraku – Survey Questions for 5 Selected Industries
Survey Questions for Product-Based Industries
Week 7
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Prepare first draft of sample and evaluation, and customize for first Categories of industry | 11/03/2021 | Completed | 11/23/2021 | ||
| 2 | Finalize target market industry and come out 5 categories first draft sampler | My Part | 11/03/2021 | Completed | 11/23/2021 | |
| 3 | Developing the competitive features development sheets and configuration value propositions | 11/03/2021 | Completed | 11/23/2021 | ||
| 4 | Key drivers evaluation for 5 categories industry | My Part | 11/03/2021 | Completed | 11/23/2021 | |
| 5 | Technical IT evaluation sheet and progress | 11/03/2021 | Completed | 11/23/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | B2B Market data collection quality and integrity evaluation | 11/03/2021 | In Progress | 11/23/2021 | ||
| 2 | Define market preference and target industry narrowing | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 3 | Current company interview More competitors evaluation | 11/03/2021 | In Progress | 11/25/2021 | ||
| 4 | Primary Key drivers evaluation for first categories industry | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 5 | Primary current software testing compares to the first categories’ technical advantages. Interview with company | 11/03/2021 | In Progress | 11/23/2021 |
Miku Anraku – Survey Questions for 5 Selected Industries
Survey Questions for Service-Based Industries
