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Week06NarrativeStrucures.pptxNarrative structures Week 07 Lecture Session BUSMGT 708 Communicating Business Insights
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Learning outcomes:
By the end of this session you should be able to
Articulate why stories are the best method to convey information
Understand the distinct elements of story telling
Apply the elements of story telling to a data visualisation project
Materials based on Tableau resources created by:
Jeffrey Shaffer
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Agenda:
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Owning Your Data Story
Elements of Storytelling
Breakdown of a talk
Redesign of a Viz
Key Takeaways
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Owning Your Data Story
Elements of Storytelling
Breakdown of a talk
Redesign of a Viz
Key Takeaways
Information Glut
90% of surveyed professionals admit to having thrown away information without reading it. The average consumer processes 100,500 digital words daily Source: measuring consumer Information (International Journal of Communication)
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“There is no such thing as information overload.
There is only bad design.”
-Edward Tufte
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Kinds of data stories
Story about the data
Quality, source etc.
Story in the data
What the story reveals about the world, what happened, why
Story of the data journey
How we got it.
Larry Birnbaum (3rd Symposium on Storytelling with Data)
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STORIES
MATH
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Owning Your Data Story
Elements of Storytelling
Breakdown of a talk
Redesign of a Viz
Key Takeaways
Attract
Engage
Punchline
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Laws of Attraction
Identify theme
Know your audience
Determine purpose
Set the tone
Keep it simple
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Interactive vs. non-interactive
Choice of visualizations
Pay attention to size, colors, space
Purposeful arrangement
Walk audience through the story (how you deliver)
Rules of Engagement
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Deliver the Punchline
Conclude clearly
Place your conclusion strategically
Chronologically
Lead with the punchline
Make a lasting impression
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Don’t give them 4, give them 2+2
“We are born problem solvers…”
“Don’t give your audience 4, give them 2 + 2…”
Andrew Stanton, Director at Pixar
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Grice's Maxims for effective communication
The maxim of quantity, where one tries to be as informative as one possibly can, and gives as much information as is needed, and no more.
The maxim of quality, where one tries to be truthful, and does not give information that is false or that is not supported by evidence.
The maxim of relation, where one tries to be relevant, and says things that are pertinent to the discussion.
The maxim of manner, when one tries to be as clear, as brief, and as orderly as one can in what one says, and where one avoids obscurity and ambiguity.
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Owning Your Data Story
Elements of Storytelling
Breakdown of a talk
Redesign of a Viz
Key Takeaways
“The Best Stats You’ve Ever Seen”
https://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen
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Hans Rosling Presentation Breakdown
Attract
Engage
Punchline
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Hans Rosling Presentation Breakdown
Attract
Engage
Punchline
Are we really not smarter than chimpanzees?
Debunk third world myths
Show why preconceived notions are wrong
Animation of countries’ progress over the course of 200 years
Walks us through journey
Highlight key historical events that audience may relate to
We need to have open, searchable databases to allow people to see reality
Promote a fact-based view of the world
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“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.”
Stephen Few
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Owning Your Data Story
Elements of Storytelling
Breakdown of a talk
Redesign of a Viz
Key Takeaways
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Laws of Attraction
Identify theme
Know your audience
Determine purpose
Set the tone
Keep it simple
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Interactive vs. non-interactive
Choice of visualizations
Pay attention to size, colors, space
Purposeful arrangement
Walk audience through the story (how you deliver)
Rules of Engagement
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Deliver the Punchline
Conclude clearly
Place your conclusion strategically
Chronologically
Lead with the punchline
Make a lasting impression
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In Class Demo: Redesign this vis
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Owning Your Data Story
Elements of Storytelling
Breakdown of a talk
Redesign of a Viz
Key Takeaways
Attract
Engage
Punchline
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