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A story’s impact on organizational-culture change

Elizabeth Briody Cultural Keys LLC, Troy, Michigan, USA

Tracy Meerwarth Pester Consolidated Bearing Company, New Vernon, New Jersey, USA, and

Robert Trotter Northern Arizona University, Flagstaff, Arizona, USA

Abstract

Purpose – The purpose of the paper is to explain the successful implementation of organizational applications, and ensuing organizational change, based on a story from a GM manufacturing plant.

Design/methodology/approach – The approach involved collecting and analyzing the Hoist Story as part of a multi-year ethnographic research project designed to identify the key attributes in an ideal plant culture. Through a cooperative process of co-production, the authors worked in tandem with organizational members on issues related to organizational-culture change.

Findings – The findings emphasize both the Hoist Story’s process impact and outcome impact. The Hoist Story was a catalyst for the change process, resulting in a high level of buy-in across the organization; as such it contrasts with much of the management literature on “planned change.” It also led to the development of several “packaged products” (e.g. a story script, video, collaboration tools) which propelled GM manufacturing culture closer to its ideal – a culture of collaboration. Using employee storiesas a means tounderstand anddriveculture change isa largelyunderdeveloped areaofscholarship.

Originality/value – This paper provides value by bridging the gap between theory and praxis. It includes the documentation and cultural analysis of the story, but illustrates how the story evolved into specific organizational-culture-change applications. This “soup-to-nuts” approach can serve as a model for organizational researchers and change agents interested in spearheading or supporting organizational-culture change.

Keywords Organizational culture, Organizational-culture change, Cultural applications, Collaboration, Organizational stories, Ethnography, Manufacturing industries

Paper type Research paper

Introduction Organizations are continually in the process of change, with the hopes of becoming more productive, efficient, and effective in their mission. At General Motors (GM), the

The current issue and full text archive of this journal is available at

www.emeraldinsight.com/0953-4814.htm

The authors appreciate the willingness of so many GM employees to speak with them about their views of the ideal plant culture. Their statements, examples, and stories, along with their enthusiasm and spirit of cooperation helped the authors to frame the key cultural issues and work towards the creation of tools for organizational-culture change. The authors thank the plant engineer for sharing the Hoist Story with them. They thank the members of the training staff for their interest in working with them to create the various applications for organizational-culture change. Several plant managers, members of GM’s Manufacturing Managers Council, senior GM leadership, GM-UAW Quality Network leadership, and the leaders of some UAW locals have been very supportive of this work. The authors thank Perry Kuey who designed Figures 1 and 3. They also appreciate the helpful comments offered by the journal reviewers.

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Journal of Organizational Change Management

Vol. 25 No. 1, 2012 pp. 67-87

q Emerald Group Publishing Limited 0953-4814

DOI 10.1108/09534811211199600

Ideal Plant Culture Project was initiated to gather employee and managerial input on organizational-culture change within GM’s manufacturing function. As applied researchers, we were asked to gather data from several existing US manufacturing plants on desired improvements in the culture of those plants. The anticipated outcome was a set of best practices and applications that GM plants could use as they sought to improve their overall effectiveness.

Over a period of several years, we conducted anthropological fieldwork in a variety of manufacturing environments. We discovered a strong desire among all organizational members to move away from an “old way” viewed as directive and authoritative, to a more collaborative approach to production work characterized by team-based cooperative activities, individually-suggested improvements on work practices and processes, and plant-wide problem solving. Perceptions in the form of statements and stories, along with the behaviors we observed in manufacturing environments, helped us to construct a model of this collaborative “ideal.” In this paper, we focus on one particular story – the Hoist Story – as a window onto the evolution of plant culture. Because this story presented the contrasting case of the “old way” and the “ideal,” and because it became a catalyst for future changes within the plant, it reinforces the notion that stories have the potential to create and sustain organizational-culture change.

Literature review There is general consensus among organizational scholars that stories represent an “exchange between two or more persons during which a past or anticipated experience [is] referenced, recounted, interpreted or challenged” (Boje, 1991a, p. 8). The organizational literature surrounding stories and narratives is wide ranging – with diverse areas of focus: understanding and sharing story content (Mitchell, 2005), examining organizational roles (Chreim, 2007), exploring the organizational context in which the story is embedded (Hansen, 2006; Bryant and Cox, 2004; O’Connor, 2000), identifying the ways in which the story is interpreted (Fronda and Moriceau, 2008), examining organizational practices in cross-cultural settings (Soin and Scheytt, 2006), and using stories to “make sense” of organizational changes (Chreim, 2007; Reissner, 2005; Brown and Humphreys, 2003; Gabriel, 2000; Boyce, 1995). Much of this literatures specifies how stories and narratives are “socially constructed” as people interact (Stacey, 2001; Boje, 1991a). Indeed, much of the research on storytelling (Adorisio, 2008; Mitchell, 2005) and “storyselling” (Lapp and Carr, 2008) emphasizes the motivations of those conveying the story (Steuer and Wood, 2008) as well as the collective interactions between the teller/seller and the organizational audience (Boyce, 1995).

Stories represent one mechanism through which organizational culture and organizational-culture change can be described and explained. Stories can be used to promote a particular point of view – sometimes referred to as a “hegemonic” narrative (Vickers, 2008). Such stories tend to exhibit a singular, uni-dimensional orientation toward the issue at hand (e.g. a management perspective concerning a set of organizational changes, Steuer and Wood, 2008). Stories can be used to reinforce core cultural ideals much like the reinforcement produced by urban myths for adults and fairy tales for children. The stories represent attempts to plan for and control the ensuing organizational changes, though some have called into question managerial abilities to direct such change (Beech, 2000). An alternate view is that all organizational

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members, including management, have their own explanations for the emerging changes (Brown and Humphreys, 2003). These explanations often appear in the form of stories and offer listeners new ideas and strategies for coping with the uncertainties (Czarniawska, 1997; Orr, 1996; Orr, 1986).

Some differences in the literature emerge when we compare the work of organizational researchers with the practitioner community. Researchers are more likely to be involved in diagnosing areas undergoing change (Boje, 1991a) and explaining the persuasive value of storytelling to foster change (Suchman, 2003). By contrast, practitioners are more likely to be proscriptive – pitching change through “coaching advice” using “steps” “keys” and “training” related to story use (Silverman, 2006; Armstrong, 2002; Denning, 2001). Some have even aggregated compilations of diverse of stories that can be drawn upon by organizational leaders to push for change (Parkin, 2004). Gaps between scholarship and practice have been identified by Boje (2006, p. 223) who argues that they are “holding back the development of story praxis” as a mechanism for organizational-cultural change. Boje, as well as our research team, recognize the importance of capturing the perspectives of those individuals linked with the change process. Storytelling allows the transmission of those experiences, thoughts, and values “in their own words.”

Our paper is an attempt to fill in some of these gaps in story praxis by examining both the process impact and the outcome impact of stories on organizational-culture change. Of particular interest to us are the ways in which stories become part of the cultural fabric of the organization, and how they help to “provide a framework for the future” ( Jordan, 1996, p. 28). Our approach includes, but moves beyond, the story or narrative and its interpretations, to organizational action. Connell et al. (2003, p. 159) suggest that “stories become knowledge-flow facilitation devices.” Such imagery was useful to us as we conceptualized the path one story took as a major organizational-culture change was underway. Our ability to capture a diachronic view of the organizational-culture-change process led to the implementation of a series of independently-developed “packaged products” that symbolized and reinforced the ongoing organizational-culture change.

In addition, we were interested in the broader cultural context in which the story evolved. Our approach, like that of many other researchers (Adorisio, 2008; Hansen, 2006; Jordan, 1996; Boyce, 1995), links the ethnographic field data surrounding the story, with the narrative content of the story. However, since ours was a “real-time” rather than retrospective study, we found that the researchers were fully immersed in the story-production and application-development processes, akin or community action research (see Wallace, 2005; Van Willigen et al., 1989; Chambers, 1985). Indeed, the roles of study participants and researchers were intertwined over a period of several years and involved repeated and direct interventions in plant culture. We describe this involvement as “co-production” in which study participants and anthropologists build on each other’s knowledge and skills to create and put into practice specific applications that fostered organizational-culture change.

Background We began the research portion of the project by conducting ethnographic research in four GM manufacturing plants in the US. Our guiding ethnographic question was intended to elicit views of an “ideal” plant culture. We phrased it in various ways:

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. What would make your plant the best possible place in which to work?

. Describe what you consider to be the ideal plant culture.

. What characteristics make up an ideal plant culture?

. How do we reach the ideal? What are the barriers?

. What could be done to make this plant the best place to work in GM?

We gathered the perspectives of a cross-section of organizational members (i.e. over 400 hourly, salary, and executive employees during the field period and validation phases of the project) in various settings including along the assembly or subassembly lines, in skilled-trades areas, in break rooms, in offices, and in the cafeteria.

Study participants typically responded by relaying examples or telling stories of their experiences at work – both positive and negative. These stories described or clarified a current or past situation and were typically followed by an evaluation of that situation. This pattern of response was our first indication that organizational members drew distinctions between what they considered the “old way” of thinking, behaving, and interacting, and a potential new or ideal way. From these findings, we created and subsequently validated (e.g. in conversations, during formal presentations to plant leaders) the Bridge Model of Cultural Transformation (see Figure 1). It illustrates a composite conceptualization of the organizational-culture-change process, a process that is situated within a broader cultural environment. Cultural problem solving occurs as employees recognize the necessity of change (cultural adaptiveness) and then respond appropriately (cultural responsiveness)[1]. Organizational members encounter obstacles (e.g. resistance to change, cultural contradictions) as they attempt to change their culture. They may apply enablers (e.g. cultural processes that support the direction and pace of cultural transformation such as empowering employees, taking time for relationship building, and providing appropriate and sufficient training) to mitigate the obstacles and provide some direction in moving away from the old way towards the ideal.

We then turned our attention on the particular statements, examples, and stories, finding that the field data was directly linked to the cultural theme of collaboration. Organizational members were able to articulate a strong desire for a more unified, cooperative, and harmonious work culture than what they were currently experiencing

Figure 1. Bridge Model of Cultural Transformation

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or had experienced at some point in the past. Indeed, the overwhelming preference was for a congenial set of co-workers and supervisors who would work together to achieve plant goals – problem solving along the way. Thus, a culture of collaboration represented their ideal. Indeed, study participants’ world view could be summed up in a simple message – “It’s all about relationships,” a statement conveying the importance of building and maintaining relationships as a prerequisite to overall plant effectiveness. Collaboration, cooperation, and unity cannot be achieved unless strong, healthy relationships are in place among organizational members. A more detailed content analysis (Bernard, 2000; Bernard, 1998; Schensul et al., 1999; Trotter and Schensul, 1998) revealed that the comments, examples, and stories we collected could be grouped into four topical categories:

(1) plant environment;

(2) work force;

(3) work practices; and

(4) relationships[2].

From this categorization we created the Ideal Cultural Model (shown at the far right of Figure 1). We illustrate the model with four equal parts to highlight the importance of balance among the four elements even though the Relationships portion of the Ideal Cultural Model contained more comments and stories than the other three quadrants.

Documenting the Hoist Story The stories we documented varied in content, character development, complexity of cultural themes, and length. We learned about the Hoist Story in an interview with one of the plant engineers. During the interview, the engineer used the original blueprints to explain some of the difficulties encountered by operators when they tried to use a hoist – an apparatus used for raising something into position. About two weeks later, we conducted a follow-up interview with the same engineer to clarify and refine the accuracy of our notes and gather additional detail. The engineer took us out on the plant floor to show us the hoist and introduce us to the operators.

The text below represents a composite of the two interviews – the only narrative data we were able to collect because the plant was in the process of ceasing operations. Text concluding with the number 1 represents the first interview while the text concluding with the number 2 represents the follow-up discussion.

I have to come in this weekend. There was a problem out on the floor of people lifting the hoods by hand. They weren’t using the hoist (no. 1).

There was a medical concern. We got a recordable (incident which requires an investigation per US Occupational Safety and Health Administration regulations) (no. 2).

I asked them (the operators) to explain why they weren’t using the hoist. They said, “It’s cumbersome, it’s not fast enough, and it adds 16 steps to the job.” I said that I would try to work with them to help figure out a solution. I came up with something and I said, “These are my ideas.” [At this point the engineer pulled out a blueprint to show how the original rail supporting the hoist was configured and how the new rail could be configured.] Then I came up with a fix and went out and talked with the guys again. I asked, “Do you think it will work?” (no. 1).

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I . . . got their input. As a group we came up with the most. . .cost effective issue to solve the throughput issue and then the ergonomic issue goes away. The next step was redoing the plan and getting management to buy in. After getting management buy in, we placed the order (no. 2).

The cost was about $5,000 (no. 1).

The normal process (from my experience in other GM locations) is to have the operator, Maintenance, Ergonomics, and Safety buy in prior to shipping from the supplier to our facility. That is called a buy off. That was something the (plant) management saw as unnecessary . . . We were not allowed to go down there (to the supplier’s location even though it was close by) . . . They (the supplier) shipped it (the ridge rail) in and we had eight trades people from two shifts and two operators to install it. After installing it, we found out by measuring the (physical) forces (needed when using the hoist) that there was a problem with (both) the design and the build (of the new ridge rail). They (the forces) were just within our ergonomic limits but not acceptable because we felt as a team they should be a great deal better. The forces were 22 to 24 pounds of force (no. 2).

We needed to get a new one (ridge rail). The (senior) manager told me that he was dissatisfied with what I had done. He said, “You told me that this tool would satisfy their (the operators’) problem but it hasn’t.” I replied, “But you wouldn’t let me go down to do my buy off” (no. 1).

We got the supplier . . . (to come to the plant. Their design engineer) came in with an attitude that “We’ve built 100 of these (ridge rails) and there has never been a problem.” After the team convinced the design engineer to use it (the hoist) for himself, after loading three hoods he said, “This is too hard.” For me, . . . I gained credibility with the team since I didn’t leave it (the ridge rail issue) alone. Then the supplier agreed that there was a problem and that they would work with our design suggestions. They had some major design flaws . . . The supplier said they would build us a new one (ridge rail). Actually they said they would build some new components. I told them I wanted a whole new one. They needed the whole unit back so they could analyze what they did wrong . . . After going through the whole build process I asked the management staff, “Do we go into an official buy off this time?” The comment was, “Why wouldn’t it be right this time?” The team responded, “The first one (ridge rail) wasn’t right so do we want to take a chance, or do we want to do business the way we should and do a formal buy off? If there are any issues or concerns, they’ll be taken care of before it is shipped” (no. 2).

The manager said, “Go and do the buy off.” So I finally got permission to go . . . I took nine people with me, both day and night shift, salaried and hourly. I took people who do measurements etc. and we did go through the buy off. Each person signed off. This kind of thing will save money in the long run. It’s them (the team who worked on solving the ridge-rail problem) that are pulling the culture along. It turned out that there were still four items which were a problem (on the supplier’s second ridge rail). I got them (the supplier) to write down in writing that they would correct each of these problems (no. 1).

After we got the new one (ridge rail), the force varied from four to seven pounds and only momentarily it jumps to seven pounds due to our design suggestions. This helped them (the supplier) improve their overall design . . . During installation we had the actual Maintenance and Production involved on the weekend. From what we learned in the supplier’s facility, it took half the time to remove and install it than the first one, and with half the manpower. We learned some tricks (from the supplier) and applied them here (at the plant) . . . So (in the case of this tool) we ended up with a 400 percent reduction in forces to move it (the hoist) . . . So therefore, it was not a throughput issue anymore and not an ergonomic issue . . . (To conclude) the only suggestion I’ve got is, there’s no “I” in team . . . I’m just here to assist. They

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(the team) did it. It helped cement the marriage between different groups like Production and Maintenance . . . (no. 2).

Writing a script Field notes, even when annotated, are not always usable by others. Since our research group was in regular contact with organizational members – including manufacturing leaders who participated in presentations where we shared our findings – we needed user-friendly ways of sharing what we were learning with them. Therefore, we decided to transform the field notes related to our stories into story scripts.

We began the process of building a script by identifying the “core components” of the story as recorded in our field notes. We focused on who was present, when and where the story took place, what action(s) occurred, and what behaviors followed. This “sifting” technique enabled us to write the Hoist Story Script to reflect the key issues, behaviors, and outcomes as completely and accurately as possible. Characters, their interactions, and the eventual outcomes of the Hoist Story formed the plot. All verbatim quotations captured in the field notes were used in the script. Characters were always given pseudonyms because they were based on real employees.

We used several script techniques to make the story as understandable as possible. First, our narrator served as a guide – to explain the context, describe what was going on, foreshadow actions, and offer insight into the characters’ perspectives. Second, “stage directions” provided specific detail on character actions (e.g. Dan: [standing in the doorway of Ed’s office]; Ed: [clearly agitated]). We suspected that some of the stories would be “performed” by actors (e.g. as part of a training class, work group discussion); if so, the stage directions would help the actors visualize the sequence of actions and the importance of non-verbal communication. Third, we divided the Hoist Story script into six scenes based on the key events in the story:

(1) The Recordable;

(2) The Proposal for the Buy Off;

(3) Encountering a Technical Glitch;

(4) Soliciting Solutions;

(5) Permission for the Buy Off; and

(6) A Cultural and Technical Success.

Dividing the story into scenes enabled us to break down the reported activity and events in the story, highlighting character action and inaction.

Sometimes we had to create additional dialog to ensure that the script would be understandable. For example, we knew from the field notes that a meeting occurred with the supplier’s design engineer after the first ridge rail had been installed.

(Their design engineer) came in with an attitude that “We’ve built 100 of these (ridge rails) and there has never been a problem.” After the team convinced the design engineer to use it (the hoist) for himself, after loading three hoods he said, “This is too hard.” For me, . . . I gained credibility with the team since I didn’t leave it (the ridge rail issue) alone. Then the supplier agreed that there was a problem and that they would work with our design suggestions.

From the field notes, we created a named design engineer (Tad) from the supplier, and particular team members (Jonathan and Susan) with whom he interacted. Their roles,

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actions, and non-verbal expressions were consistent with the storyteller’s perspective. The script, with stage directions in brackets, reads:

Tad: [sounding off to the team] “We’ve built 100 of these and there has never been a problem. We always do a job to spec.”

Jonathan: [to Tad] “We know you follow our specs. Go ahead. Try it out. See what you think.”

Tad: “Oh well, OK.” [Tad puts on gloves and pushes the hoist three times with increasing levels of effort] “Uhhh! Man! Well, you’re right. This is too hard. There is a problem” [He turns and picks up his clipboard].

Susan: [to Tad] “We have some suggestions for you on how to reduce the forces.”

Just as we validated our understanding of the hoist issue by returning to interview the engineer a second time, we also sought to validate our script. Some feedback pertained to the dialogue among the character – for those interactions that were not well documented in the field notes. One of the union leaders pointed out, “They [plant employees] don’t talk that way.” We worked with this individual to make selected wording changes in the script so that the script reflected the general way in which plant personnel communicate with one another (e.g. replacing the word “you” by “you guys”).

Performing a content analysis We conducted a content analysis of the Hoist Story to identify the key cultural themes that emerged. The preliminary analysis revealed cultural disconnects or breakdowns as some of the characters engaged with each other in the course of doing their jobs. For example, the manager denied the engineer the opportunity to conduct a buy off, and then subsequently accused him of not solving the hoist problem. The engineer blamed the manager for not allowing the buy off in the case of the initial ridge rail and later shamed him into permitting a buy off prior to the installation of the second ridge rail. We also learn that the design engineer from the supplier arrived at the plant “with an attitude,” reflecting his initial opposition to engage in problem solving with the team. The interactions between the engineer/team and the manager reflected, in part, the theme of power as it manifested itself within the plant’s hierarchical structure. The poor quality of these interactions also can be attributed to the engineer’s strong belief in the notion of empowerment. The engineer’s belief was that the team (employees and the suppler), working together, would come up with the best solution to the hoist problem. These two opposing positions of hierarchy and empowerment led both to escalating conflict and long-term damage to plant relationships.

The Hoist Story also exemplifies the theme of collaboration. A cooperative orientation to the work was immediately evident in the way the engineer worked with the other plant departments (e.g. Ergonomics, Maintenance) and engaged the operators in problem solving. He took the time to solicit their input for a re-design of the ridge rail, and then used it to develop an appropriate engineering solution. While the engineer and team faced some initial difficulty due to the “attitude” expressed by the supplier’s design engineer, they were respectful, proactive with their suggestions, and persuasive in their approach. By asking the design engineer to experience the hoist as the operator might, the team was able to secure his agreement in addressing all the problems associated with the ridge rail. Though the potential was present for the

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team/supplier interaction to lead to significant discord, a “can-do” spirit pervaded the exchange which ultimately leads to the installation of an appropriate ridge rail.

Comparing the content analysis with the larger data set Additional insights can be derived when stories are situated within the larger data set. In our case, we examined the story in relation to the four-quadrant Ideal Cultural Model and its associated cultural obstacles and enablers. The Hoist Story revolves largely around a disagreement about a particular work practice – the buy off. However, we know from our years of field work in manufacturing environments that the cultural breakdowns between the engineer and manager reflected fundamentally different orientations to getting the work done.

The clash that emerges in the Hoist Story illustrates the tension plant personnel were experiencing on their journey from a hierarchical and authoritarian past to a unified and cooperative approach in their “ideal” future. The story indicates that organizational members face key cultural obstacles in their quest to get as close as possible to an ideal plant culture including: cross-cultural conflict (between the engineer and the manager, each representing different functional areas in the plant, and initially between the engineer and the supplier), ethnocentrism (the manager’s conviction about buy offs and unwillingness to consider an alternative viewpoint, and the supplier’s view that there has never been a problem with his ridge rails), and resistance to change (in both the supplier’s initial response to the ridge-rail problem, and the manager’s subsequent response to conduct a buy-off after the ridge-rail was re-built).

The Hoist Story also is replete with enablers whose job is to mitigate the obstacles to organizational-culture change. The key Plant Environment enabler is improving ergonomic standards. Work Force enablers include exhibiting a people-centered orientation, demonstrating involvement and commitment, serving effectively in a given role, and responding to tasks quickly and effectively. Work Practices enablers encourage work-group problem solving, empowering employees, sharing and using lessons learned, setting clear expectations, sharing responsibilities, and providing support. Relationship enablers include proactive listening, showing respect, and creating a win-win orientation. All these enablers represent opportunities for action that can be taken by organizational members to accomplish their culture-change goals.

Sharing the story script and content analysis Next, we began sharing the Hoist Story script and its analysis as part of presentations within GM’s manufacturing function. In one discussion, we framed the Hoist Story in terms of “soliciting” vs “disregarding” cross-functional input (see Figure 2). The first column identifies those portions of the script where advice and input was sought. For example, the engineer solicited the views of the operators. Later, the engineer and the team asked that the supplier’s design engineer try out the hoist and provide feedback. Cooperation pervades these cross-functional interactions. The second column represents those portions of the script where cross-functional input was disregarded. It occurred first when the engineer asked production management for permission to do a buy off. It occurred again when the engineer petitioned a second time to conduct a buy off. Ultimately the manager granted the request, though he did so reluctantly. When reading the story from start

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to finish, the sequencing is as follows: top of the first column to Insert A, followed by Insert A (top of the second column), and then bottom of the second column to Insert B, followed by Insert B (bottom of the second column).

Engineering and production management appear on opposite sides of the functional divide. This pattern is consistent with GM’s longstanding history of autonomy in which organizational units such as functions are optimized at the expense of the larger whole – in this case the plant (Briody et al., 2004). Our goal when sharing the Hoist Story was to raise awareness of the pattern so that attendees would be able to experiment with solutions that might perforate such organizational boundaries.

In a later discussion with a different group, we talked about the importance of securing consensus across functional and job classification boundaries to ensure plant effectiveness. This time we offered a “recipe” from the Hoist Story consistent with the overarching theme of collaboration emerging from the larger data set. The recipe was phrased as follows: Involve team members and other stakeholders in problem solving to increase the likelihood of a successful outcome – both technically (e.g. a ridge rail that works) and culturally (e.g. strong, healthy relationships). We commented on the benefits of following such a recipe: improving job satisfaction while reducing micromanagement, having a high confidence in the technical outcomes, and building and maintaining relationships within the work environment. We also used this presentation to reinforce collaboration as the single-most important feature in an ideal plant culture.

Figure 2. The Hoist Story as a symbol of the functional divide

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Transforming the Hoist Story into specific applications As we refined our analyses and presentations for study participants, we started to compile story materials and other data with a similar focus. The result was the beginning of a series of ten stand-alone “applications” that could be used to address critical organizational-culture issues (see Appendix). The broad outlines of the Hoist Story appeared first in the “Story Packet,” a tool that documents and analyzes stories to provide some explanation for the valued elements in plant culture. The Hoist Story’s “recipe” as reported above was included in an application called “Recipes for Cultural Success.”

Over time, these applications became known as “Collaboration Tools” since collaboration was the dominant cultural theme in the data set. The content, focus, and problem-solving exercises associated with the Collaboration Tools help plant personnel develop, strengthen, or maintain a culture of collaboration. The structure and flow of the Collaboration Tools are similar. Background material orients the user at the start of each tool. For example, it introduces a cultural problem that the tool can address. Next, a general description of the tool appears, along with the tool’s goals and suggestions for how, when, and where the tool can be used. In the explanation portion of the tool the cultural problem is described and explained in detail. Insights are offered about ways of addressing the particular cultural problem. Finally, a set of exercises offering practice in cultural problem solving completes each tool (see Figure 3). The intent of the exercises is to reinforce the notion of working collaboratively and cooperatively with others in the work environment.

Adopting the script for use in plant training About 18 months after we first heard the Hoist Story, we learned about a three-day training class that was intended to reinforce the concept of teamwork on the plant floor. One of the trainers contacted us and said his group had been charged with developing training material for employees who would be working at a new GM plant. The training built on the new plant’s mission in which the concepts of empowerment and support were embedded, and on some team leader training conducted several months earlier. The trainer indicated that he was eager to show us their modules on building relationships among co-workers – a theme they adopted from the ideal culture project. This was the first time we were aware that study participants were actively integrating our work into their own.

During that meeting, one of the trainers mentioned the Hoist Story script.

You’ll see the Hoist Story as part of our training . . . Basically we’re looking at interaction skills, feedback fundamentals and conflict management. . . We also have a whole section on the Hoist Story. What makes this story great is that it is so realistic. [The consulting firm working with us] did have a few manufacturing examples that they played out with professional actors but most of their examples were from office environments so this example is much more appropriate for us . . . What we hope the Hoist Story will do will be at least to start the dialogue about behavioral expectations.

Later in the meeting he indicated that the Hoist Story had been incorporated into their “capstone exercise,” meaning that it would serve as the focal point for the discussion of team-related concepts and exercises. Interestingly, we documented the Hoist Story at another GM plant in the same region as this new plant.

Four days later, the first teamwork training on relationship building was completed. The following day we received this email from the lead trainer:

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The Hoist Story was well received by the participants. A group of folks are making a video tape of the script at the Body Plant this Morning for use by future training classes. People could easily relate to the characters and behaviors which provided the basis for some robust discussion and learning. It should be interesting as other classes are conducted. Thanks again for your support and help as we tackle the challenges of building a new plant and engaging the work force.

For us, the receptivity of the training participants signaled a validation of the cultural issues emerging in the Hoist Story and the ways in which organizational members sought to cope with them, rather than simply the validation of the story’s narrative details.

Producing a video tape from the script The email above indicated the plant’s intent to make a video of the Hoist Story script. Within two weeks, we received confirmation that the video tape had been made and incorporated into the training program. According to the lead trainer, “It was filmed in

Figure 3. Structure and flow of the collaboration tools

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[the Body Plant] and is pretty good!” In a return email we indicated how pleased we were and asked for a copy. The video was a joint effort by both GM salary and hourly UAW[3] employees and had a running time of 14:56. Employees played the roles of the characters and performed the various pre- and post-production functions (e.g. narration, music).

Developing exercises for the video tape The video was used towards the end of the training to gauge how well participants grasped the focus on relationship building. One agenda stated it this way: “The Hoist Story capstone activity will provide you with an opportunity to apply newly acquired skills in a case study situation.” The lead trainer indicated, “We run the tape in scenes, and have the class members look for various aspects of GM core values . . . , [material] on interaction skills, and effective feedback.” At the end of the video, groups of participants were responsible for completing three exercises:

(1) Step 1 involved evaluating interaction skills for success, the use of GM core values and enablers, or the use of feedback.

(2) Step 2 focused on examining how the Hoist Story “interactions appear to be impacting the situation.”

(3) Step 3 required a presentation summarizing issues such as the core values that were at risk in the Hoist Story, and conflict resolution tactics that were used or should have been used by the characters.

Feedback from the lead trainer indicated, “It (the video and follow-up exercises) is a good learning tool and is being received positively.”

Requesting conflict resolution material Next, we received a request via email from the training staff for new course material from our data set. The email read:

We are planning on developing a stand along Conflict Resolution training course . . . What we are envisioning as a potential activity is a role play very similar to the Hoist Story centering on how conflict starts and escalates and then how it can be resolved. Real world GM examples are very well received and identifiable. Please give this some thought and drop me a line.

Our initial response to this email was:

Yes, we have other stories we can send you. [We are] finalizing a script for you . . . in which employees were asked to select a spot for the team room area, and then were told by management it was not acceptable. The story illustrates how the issue was solved.

This request opened up a new opportunity to encourage the evolution of the organizational-culture-change process in which this plant was engaged. We sent of the Marking the Team Room story script as promised. However, we believed that the Hoist Story script was the best example we had of both unresolved conflict (with the manager) and conflict resolution (with the supplier). We also thought that we could enhance the training exercises used after the Hoist Story video was shown.

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Creating the workplace disagreements collaboration tool The centerpiece of the Workplace Disagreements Collaboration Tool is the Hoist Story. It provides a framework for plant personnel to analyze and solve common conflicts within manufacturing environments. Whether used by individuals or groups, including facilitated discussions, this tool can be useful in learning about and developing strategies to deal with different types of conflict. Users of the tool can either watch the Hoist Story video or read the story script to understand the collaborative and confrontational behaviors associated with plant-floor interactions. The tool explores the different sources of disagreement among the story’s characters – including divergent interests and expectations. It also examines the effects of the unfolding disagreements on plant working relationships, work practices, and output.

Three sets of exercises complete the tool. For example, the questions in Exercise B emphasize the importance of maintaining healthy, professional relationships despite the disagreement (see Figure 4); the questions point users to Appendix, which contains the Hoist Story script. These questions also introduce the technique of “what-if scenarios” in which users imagine alternative outcomes in lieu of what actually happened in the story, and then discuss the implications. The exercises, taken as a whole, enable users to explore conflict from several points of view and examine the impact of conflict on organizational members and their work culture. We passed on the final version of the Collaboration Tool to plant and manufacturing leaders as soon as it was completed.

Evolving to organizational applications Rarely do stories get told in coherent, linear progression from beginning to end (Boje, 1991b; Czarniawska, 2004). Typically, stories undergo repeated transformations as they are told and re-told. We build on this perspective by suggesting that a single story can evolve into new cultural forms that include but are not limited to the narrative itself.

We label the cultural forms that emerged as applications or packaged products. They were developed largely in sequence, each one dependent upon and reinforcing its

Figure 4. Sample exercise from the workplace disagreements collaboration tool

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predecessors. The Hoist Story was the catalyst for the development of all subsequent initiatives – the story script, three Collaboration Tools, a video tape, and training exercises. The evolutionary course of the Hoist Story, from the initial telling to the resulting set of applications, is illustrated in Figure 5.

We call attention to the structural aspects of this evolution. Notable about the evolutionary structure is the way in which the elements are sequenced and layered. A certain linearity pervades the chain of actions (evident in the single-sided arrows) terminating when activities shift either from researchers to study participants, or from study participants to researchers. The structure mimics the “turn taking” associated with conversations (Boden, 1994; Drew and Heritage, 1992) or the “action chains” or sequence of events in which people participate (Hall, 1976). Change is embedded in these modifications in the conversational flow as the parties move their dialogue forward in unanticipated directions. Both researchers and study participants are necessary conditions for having a conversation, and both are fully engaged in the evolutionary process, reflecting the pattern co-production. Each kept seeing opportunities to shape the organizational-culture changes in particular ways and each played a distinctive role in contributing to that effort. Researcher actions (in bolded font) can be classified generally as analytical while study participant actions (in regular font) are largely pragmatic and resourceful. Some cross-exchange (evident in the double-sided arrows) appears at the turning points in the structure, indicating the saliency of those particular interactions as a new round of actions gets underway. Just as conversations switch from one party to the next, so too does the structure of the Hoist Story as it is transformed from a descriptive narrative to a powerful set of organizational-culture-change tools (Hall, 1976).

Organizational-culture change can result from and be sustained by the power of a story. The Hoist Story is strong evidence that stories not only have an individual

Figure 5. A story’s evolution to

organizational applications

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impact (Bryant and Cox, 2004), but an organizational impact as well. It provides a point of contrast with much of the management literature on “planned change” where change goals and processes are designed and delivered by top organizational leaders (Beech, 2000). The Hoist Story is an example of interactive and integrated change involving a cross-section of organizational members. It represents change “in the middle” or change at the “organizational core.” The pattern of change, described as organic, serendipitous, emergent, and unplanned resulted in organizational buy-in – a critical ingredient in an organization’s readiness for and ability to change (Fronda and Moriceau, 2008; Chreim, 2007; Armenakis et al., 2001) – and packaged products that were developed and implemented. Rather than reflecting the hegemony of a managerialist approach (Vickers, 2008), the Hoist Story and its sustained impact actually reflected a consensus view of organizational members. The sculpting of manufacturing culture became a collaborative, participatory, and reciprocal effort between organizational members and researchers, while the sculpture that resulted symbolized the valued attributes of the ideal plant culture. This story had the effect of spearheading the change process so that that process was viewed as credible, relevant, and realistic – just as the story has been perceived.

Epilogue Our research group has spent much of the last eight years on the Ideal Culture Project. In addition to research reports and a book (in preparation), we completed ten Collaboration Tools for use within GM’s manufacturing operations. The tools, described in the Appendix, have been copyrighted and released for use outside of GM by organizations, institutions, and communities.

We have disseminated the findings and recommendations from the project throughout GM. We have worked with the senior manufacturing managers in the firm, as well as senior UAW leaders, to gather their views on the ideal culture project, raise their awareness of the availability of the Collaboration Tools, and garner their support. Knowledge of the availability of the Collaboration Tools grew during the validation and pilot testing phases. The tools have been finalized and delivered to manufacturing process leaders for formal inclusion within GM’s manufacturing system.

Notes

1. The cultural transformation process is discussed in greater detail in Briody et al. (2010).

2. The Relationships quadrant focuses on healthy, positive interactions that are the glue cementing the organizational culture together. Work Practices stipulates how the work gets done by working together, recognizing success, and sharing information. Plant Environment consists of the location and inclusion of physical structures (e.g. bathrooms, team rooms) and technology (e.g. equipment) that nurture collaboration and effectiveness. Work Force emphasizes the people skills and technological competencies along with appropriate and sufficient training that reinforce a strong work ethic.

3. United Automobile, Aerospace and Agricultural Implement Workers of America.

4. The Collaboration Tools are described in detail in Briody et al. (2010).

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Appendix We developed ten applications or tools to assist manufacturing employees in moving towards and reinforcing their cultural ideal – a culture of collaboration[4]. Consequently, we refer to these applications as the Collaboration Tools (Briody et al. 2007; Briody et al., 2008). The tools are grouped based on their primary function: understanding collaboration, practicing collaboration, measuring collaboration, and making decisions consistent with a culture of collaboration.

Tools for understanding collaboration Four tools help promote an understanding of the critical elements of an ideal plant culture and how plant cultural conditions can be improved.

. Ideal Cultural Model – This tool is the foundation for all of the Collaboration Tools. It provides a conceptual view of the ideal plant culture – one based on a culture of collaboration – from the standpoint of GM employees. The Ideal Cultural Model consists of four quadrants – plant environment, work force, work practices, and relationships – into which all named features of the ideal plant culture can be categorized. Collaboration emerges as the central theme and encompasses the elements of unity, cooperation, and joint work.

. Cultural Toolkit – This tool describes and explains the primary elements of the Ideal Cultural Model, identifies the obstacles that will be encountered in trying to improve plant culture, and specifies the enablers that can help enhance plant culture and cooperation. The Cultural Toolkit focuses on cultural change and the mechanisms for achieving it. The exercises can be used as a problem-exploration process, or as a specific problem-solving instrument. They are designed to be action oriented, moving from problem identification to problem resolution.

. Story Packet – This tool includes a set of plant stories that highlight a variety of topics and issues pertaining to an ideal plant culture. The stories illustrate examples ranging from the “old way” to those reflecting the ideal. The exercises are designed to facilitate cultural learning and evolution towards the ideal by providing examples of desired behaviors contrasted with “warning” stories from current (or past) plant culture. The exercises use the Ideal Cultural Model to suggest ways to move towards “walking the talk.”

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. Recipes for Cultural Success – This tool offers a set of guidelines for the behavior of all plant personnel as they move towards, and attempt to maintain, a culture of collaboration based on the Ideal Cultural Model. It helps plant personnel cope with change by providing a Ready-Reference Card of preferred behavioral qualities in effective plant cultures. It is also useful in helping plant personnel understand the value of and expectations associated with a culture of collaboration.

Tools for practicing collaboration Three tools help employees gain collaborative skills and practice in achieving ideal cultural goals.

. Collaborative questions – this tool provides training in a technique that individuals can use to ask questions when there are issues that need to be solved in their work environment. It emphasizes the importance of asking questions in a neutral, objective way so that collaboration is enhanced. It also improves plant personnel’s abilities to ask open-ended, non-judgmental questions so that they may obtain more complete, detailed, and accurate information, and make better decisions.

. Cultural “Hot Spots” – this tool provides a procedure for opening up discussion on known cultural clashes in the work environment so that potential solutions to those clashes can be developed, and the positive elements of the ideal culture can be reinforced. It is particularly useful when work groups identify and deal with ambiguous situations – including the interface of two opposing themes (e.g. empowerment and hierarchy; standardization and innovation). Plant personnel can test, and subsequently modify, the solutions they create so that they can contribute as effectively as possible to plant operations.

. Workplace disagreements – this tool focuses attention on addressing conflict. It includes a video in which one of the key stories collected during the Ideal Culture Project is reenacted. The exercises are designed to help individuals and groups analyze and manage typical work-related disagreements so that any damage to plant relationships, processes, and work output can be addressed quickly and effectively.

Tools for measuring collaboration Two tools measure current conditions and the movement of groups and individuals towards an ideal culture of collaborative effectiveness.

. Work group relationship metrics – this tool consists of a set of work-group-level metrics that measure seven elements of positive relationships (based on the Ideal Cultural Model) for a work group or multiple work groups. It focuses on work group dynamics by examining key attributes of work group effectiveness. The exercises provide a process for identifying which elements of within-group or between-group relationships are positive (for reinforcement) or negative (and needing change). The tool’s exercises have a process for working through the cultural obstacles and enablers to strengthen the positive metrics and/or reduce the impact of the negative metrics. Work groups can develop recommendations to maintain their strengths and/or improve their weaknesses.

. Individual relationship effectiveness metrics – this tool is designed to help individuals measure and then either reinforce or improve their workplace relationship dynamics. It provides input into the collaborative abilities and behaviors of an individual, along with the actions he/she can take to create and sustain strong, healthy relationships at work. Plant personnel can examine aspects of their own everyday actions and activities (e.g., engaging in positive interactions, working together on work tasks) and track changes in their behavior over time.

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A tool for making decisions consistent with a culture of collaboration One tool teaches and reinforces collaborative actions and ideals.

. ExplorePlantCulture computer game – this game enables players to learn about the impact of their decisions on plant culture. It showcases an actual observation of a stud gun breakdown in a GM plant and the aftermath associated with its repair. Players make decisions for the game’s characters. Each decision is scored on two key elements of plant culture – Relationships and Work Process – with a cumulative score and the explanation for that score at the end of each game.

Corresponding author Elizabeth Briody can be contacted at: [email protected]

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To purchase reprints of this article please e-mail: [email protected] Or visit our web site for further details: www.emeraldinsight.com/reprints

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Week 6 Assignment Resources/Cultures role in enabling organizational change.pdf

Survey ties transformation success to deft handling of cultural issues

Culture’s role in enabling organizational change

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Berlin

Carolin Oelschlegel Principal +44-7825-67-6472 carolin.oelschlegel @strategyand.pwc.com

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Ariel Fleichman Partner +54-11-4131-0432 ariel.fleichman @strategyand.pwc.com

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Gaurav Moda Principal +91-124-499-8719 gaurav.moda @strategyand.pwc.com

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Carlos Navarro Partner +52-55-9178-4209 carlos.navarro @strategyand.pwc.com

New York

Rutger von Post Partner +1-212-551-6090 rutger.vonpost @strategyand.pwc.com

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DeAnne Aguirre Senior Partner +1-415-653-3472 deanne.aguirre @strategyand.pwc.com

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Tony Tang Principal +86-21-2327-9800 tony.tang @strategyand.pwc.com

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Tokyo

Kenji Mitsui Partner +81-3-6757-8692 kenji.mitsui @strategyand.pwc.com

DeAnne Aguirre is a senior partner with Strategy& based in San Francisco. She is the co-leader of the global Katzenbach Center and an expert in culture, talent effectiveness, leadership, and change management. She advises senior executives globally on organizational topics.

Rutger von Post is a partner with Strategy& based in New York and is head of the Katzenbach Center in North America. He specializes in culture transformation and organizational design and effectiveness in the financial-services industry.

Micah Alpern is a senior associate with Strategy& based in Chicago and is a member of the Katzenbach Center’s operating team. He is an expert in culture transformation and change management.

About the authorsContacts

This report was originally published by Booz & Company in 2013.

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For all the money and effort that go into corporate change initiatives, they have a decidedly mixed success rate. Only about half of transformation initiatives accomplish and sustain their goals, according to a survey on culture and change management by the Katzenbach Center.

Among the biggest obstacles to successful change are “change fatigue” (which occurs when workers are asked to follow through on too many changes at once) and a lack of the capabilities needed to make major changes last. Sixty-five percent of survey respondents cited change fatigue, and only about half felt their organization had the capabilities to deliver change. Another problem is the tendency for management to exclude lower- level employees in developing and executing the change plan.

The role of culture was a particular focus of the survey. Although 84 percent of all respondents think culture is critically important, a far smaller percentage (less than half) believe their companies do a good job of managing culture. The same respondents who see their companies’ change programs as falling short tend to say that culture isn’t a priority in their companies’ transformation initiatives.

The survey points to the need for companies to take a more holistic approach to change and to find ways to work with and within the organization’s culture during change initiatives. This is not to say that culture-enabled transformation removes the need for formal change management processes or techniques. It doesn’t. But it does mean that leaders need to rethink how to drive and sustain change if they want to materially increase the success of their transformation programs.

Executive summary

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When they embark on transformation efforts, companies put their credibility and reputations on the line — not to mention a lot of financial capital. Are the effort and money well spent? A wide body of literature suggests that many change initiatives fail, typically in areas such as process improvement, cost reduction, digitization, and quality improvement. Even when they initially succeed, their benefits may not last.

To learn more about what goes wrong with transformation efforts and what might be done to make them more successful, the Katzenbach Center conducted a survey of more than 2,200 executives, managers, and employees (see Methodology, page 11).

Transformation efforts face three major obstacles, according to the study. The first is “change fatigue,” a dynamic that comes into play when employees feel they are being asked to make too many changes at once. Sixty-five percent of survey respondents say they have experienced some form of change fatigue. The second obstacle relates to companies’ skill at driving transformation; 48 percent of respondents say their companies don’t have the necessary capabilities to ensure that change is sustained. The third issue is the way transformation initiatives are selected, planned, and implemented — by senior managers, without much input from lower-level employees. This limits understanding and buy-in. When asked to select the top three reasons people resist change, 44 percent of employees say they don’t understand the change they’re being asked to make, and 38 percent say they don’t agree with it.

When employees are faced with too many change priorities, aren’t sure how to proceed, and aren’t even sure that an initiative is good for the organization, they take a wait-and-see attitude, looking to their bosses for direction and to their co-workers for clues about which aspects matter the most. This sort of uncertainty, deep down in an organization, can keep a change initiative from gaining momentum. (A later-stage obstacle to change comes in the form of the “boomerang effect,” in which initial changes start to fade when leadership stops paying attention and moves on to other priorities.)

Why transformations typically fall short

Uncertainty, deep down in an organization, can keep a change initiative from gaining momentum.

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A change plan may be especially hard to implement if employees see the transformation as being contrary to the company’s culture — to the many things, such as feedback and peer and manager behavior, that determine (as people often put it) “how we do things around here.” It is for these reasons that a high proportion of change initiatives fail. Only a little more than half of all respondents — 54 percent — say change initiatives at their companies are adopted and sustained.

Turning to culture, it is clear that people understand its importance. Eighty-six percent of C-suite executives and 84 percent of all managers and employees say culture is critical to their organizations’ success, and 60 percent see it as a bigger success factor than either their strategy or their operating model (see Exhibit 1). Still, culture doesn’t seem to be a priority when companies are trying to drive change, and a deeper analysis of the data — pinpointing culture’s place in successful change programs and its place in unsuccessful change programs — reveals some striking correlations.

60%

48%

…agree that their organization’s culture is critical to business success

…say culture is more important than strategy or operating model

84%

44%

47%

#1

45%

#1

51%

#2

…do not feel their culture is being effectively managed

…do not feel culture is an important part of the leadership team’s agenda

…think their organization’s culture is in need of a major overhaul

…say culture change should take less than one year

…think, other than communications and leadership alignment, they do not have the capabilities to effectively deliver change

…barrier respondents said prevents sustainable change is there are too many competing priorities, creating change fatigue

…reason respondents resist change is they are skeptical due to past failed change efforts

…reason respondents resist change is they do not feel involved in the change process

Exhibit 1 Key Findings - The Importance of Culture in Enabling Change

Source: Strategy& Global Culture and Change Management Survey 2013

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In particular, when transformation initiatives fall short, it usually appears that corporate culture was an afterthought. Among the survey respondents who said the changes at their companies weren’t adopted and sustained over time, only 24 percent said their companies used the existing culture as a source of energy and influence during the change effort. Only 35 percent of respondents who said change efforts hadn’t succeeded saw their companies as trying to leverage employees’ pride in, and emotional commitment to, their organizations.

By contrast, cultural levers were at least twice as likely to have played a role in change programs that had succeeded. Seventy percent of respondents who said change efforts at their companies were adopted and sustained also said their companies leveraged employees’ pride in the organization and their emotional commitment. Fifty-six percent of respondents at companies where changes had worked said the existing culture was used as a source of energy and influence.

It seems clear that there’s a disconnect between what many companies say about culture and how much they attend to it. Only about half of all employees say their leaders treat culture as a priority on a day-to-day basis. Fewer still (45 percent) say culture is effectively managed at their companies. A full 96 percent of respondents say some change to their culture is needed, and 51 percent think their culture requires a major overhaul. Putting all of this together, there would seem to be an opportunity, indeed a need, to evolve culture itself so that it can be used as more of a change lever and, in some cases, to have culture lead the transformation.

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Leading change with culture

As an enabler of change, culture remains stubbornly underleveraged. Both the survey data and our years of experience observing a wide range of companies trying to transform some aspect of their business or operations suggest that culture is usually pretty far down the priority list.

Most business transformations are at least loosely based on an eight- step process first codified by John Kotter of Harvard Business School. In practice, many change programs disproportionately emphasize two of the levers he cites — communications and leadership alignment. Culture is the last step in Kotter’s formula, something that can be addressed only after new practices have taken hold and proven their value. And as our data suggests, culture is often not addressed at all.

These priorities need to be rethought. This is not to denigrate traditional change levers — including top-level diagnostics, organizational design, performance management, metrics, and incentives. Depending on the change initiative, these may all be crucial. But a change effort needs to lead with culture as part of a more holistic approach if a transformation program is to have the best possible chance of success. In particular, the change needs to draw on whatever positive cultural attributes are embedded in the organization. It also needs to minimize any negative cultural attributes that might get in the way.

There are several levers that companies should employ as they use culture to lead transformation — or when they are trying to transform their own cultures. Among the most important are the following:

• Culture diagnostic: Before you can use culture in a transformation or change your culture, you need to know your culture’s strengths and weaknesses. Effectively tapping into the strengths can give your change initiative the momentum it needs to overcome obstacles.

• The “critical few” behaviors: Setting a small number of clear behavioral change goals, which we call the critical few, is a

As an enabler of change, culture remains stubbornly underleveraged.

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crucial way of showing workers what you want them to do differently. By focusing on only a few behaviors, you avoid a situation in which workers become overwhelmed and as a result do nothing, hoping the new requirements will just go away (see “Focusing on the Critical Few,” page 9).

• Employee pride and commitment: The odds of a successful transformation plummet when morale is bad. Companies must find ways to connect workers to something larger that they can believe in — including customer benefits or the satisfaction of beating a benchmark.

• Informal peer networks and motivators: Culture might start at the top, but it is reinforced at every level. Having a peer point out the benefits of change, instead of an executive or manager, is very powerful and leads to improved behaviors that continue even when nobody is looking (see “The Power of a Peer,” page 10).

• Storytelling: How did we get here? At companies with strong cultures, there are usually widely known stories that answer this question, often about the boldness of a leader or some decisive moment in the company’s history. These stories can be a source of pride and a natural way of reinforcing desired behaviors.

9Strategy&

A strong example of putting the “critical few” concept into practice involves a global consumer and industrial company that wanted to change the culture in its financial shared-services organization. Morale at the organization was low. Employees tended to point fingers rather than accept responsibility and to be reactive in solving problems. The organization rarely looked into root causes, so the same problems kept cropping up again and again. Because of these issues, the financial shared- services group lacked the respect and trust of other departments in the company. A feeling that bordered on hostility hung over the organization’s interactions with its internal partners.

The organization had a long list of new behaviors that it could have addressed. Instead, it focused on a critical few that everyone could remember and understand. Among them were taking ownership for results, soliciting and providing constructive feedback on performance-related issues, and treating an outsourcing firm with which relations had become contentious as a partner instead of an enemy.

Of course, it is one thing to set goals for a transformation and another to achieve them. Recognizing this, the shared- services organization broke down

its short list of priorities into a set of specific behaviors that varied depending on the actor. The organization’s leaders, for instance, were instructed to push employees to come up with longer- lasting solutions and to praise them when they did. Internal partners were asked to be respectful and collaborative when presenting issues. And the outsourcing firm — along with the shared-services organization’s own employees — was encouraged to look for the root causes of problems as part of an overall effort to find longer-term solutions. In an upcoming phase of the change plan, that inquisitiveness will be formalized in a “Five Why” campaign, in which workers will be trained to ask why something has happened in five different ways, if necessary.

The change initiative is starting to reinvigorate the department and generate an enthusiasm that had long been absent. A competition for operational improvement ideas elicited 288 suggestions from people in the department. The ultimate vote of confidence came about a year after the transformation initiative started. In an internal survey, 70 percent of the staff said they believed that the new model for shared services was essential to making the department more efficient.

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Culture is not a shortcut to successful corporate change. Nor is culture-led transformation less rigorous than more conventional types of transforma- tion — it involves just as much time and effort. Culture-led transformations require a fundamentally sound set of change objectives and discipline in the sense of setting priorities. Performing a culture diagnostic, identifying a critical few behaviors, capitalizing on employee pride and commitment, engaging in effective storytelling, and leveraging informal peer networks are just a few of the ingredients in the change recipe. We will dig more deeply into these and other factors in a subsequent paper.

Change imperatives

Informal peer networks help an organization take advantage of employee pride and emotional commitment. One way to utilize these networks during a transformation effort is to identify and leverage certain people as “pride builders.” These are highly respected individuals, usually middle and frontline managers with leadership qualities who excel at helping colleagues feel good about their work. The role of pride builders during a transformation effort is to show how a new way of doing something connects to the bigger picture of the organization’s goal. These individuals also encourage their fellow employees and direct reports to embrace the new behaviors and requirements and to take responsibility for meeting them. Finally, pride builders challenge others to come up with innovative ways to meet the new standards, and to spread those innovations and ideas throughout the enterprise.

The tactics employed by pride builders depend on the initiative and the audience, but it is often helpful for the tactics to go beyond the ordinary. Consider the case of a global technology company, which identified about 2,000 pride builders to help translate senior leadership directives into actions through a focus on the company’s distinctive culture. Different tactics were used in different geographies. In Asia, the pride builders created a game show to remind employees of the company’s many assets and cultural strengths. In Europe, the pride builders set up a photo contest focusing on the cultural attributes that were most important at the company. The company also held a global contest, in which senior leaders — and eventually all employees — were encouraged to make videos about the company’s culture and how they tried to embody it every day. (The videos were voted on by employees.)

The Power of a Peer

47% Other 24% Manager 17% Director 12% C-suite

59% Other 11% Operations 13% Planning 17% General Management

35% 0–499 employees

28% >10,000 employees 37% 500–10,000 employees

17% Asia-Pacific 30% Europe, the Middle East, and Africa 53% Americas

20% Public 80% Private

Seniority Company Size

Function Region

Sector

Industry

12% Engineered Product Services 34% Other

7% Energy 9% Finance 8% Healthcare 15% Consumer 15% Retail

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Exhibit A The survey drew more than 2,000 responses from participants in a range of industries and geographies

Source: Strategy& Global Culture and Change Management Survey 2013

The survey was conducted in May 2013 by the Katzenbach Center, through an online questionnaire. We received responses

from 2,219 participants, with a variety of titles and from many different industry sectors (see Exhibit A).

These and other tactics boosted employee engagement scores by roughly 12 percent in less than a year. They have also contributed to measurable improvements in a variety

of areas where the company’s performance had suffered, including product quality, market share, and top-line growth.

Methodology

© 2013 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Disclaimer: This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.

www.strategyand.pwc.com

Strategy& is a global team of practical strategists committed to helping you seize essential advantage.

We do that by working alongside you to solve your toughest problems and helping you capture your greatest opportunities.

These are complex and high-stakes undertakings — often game-changing transformations. We bring 100 years of strategy consulting experience and the unrivaled industry and functional capabilities of the PwC network to the task. Whether you’re

charting your corporate strategy, transforming a function or business unit, or building critical capabilities, we’ll help you create the value you’re looking for with speed, confidence, and impact.

We are a member of the PwC network of firms in 157 countries with more than 184,000 people committed to delivering quality in assurance, tax, and advisory services. Tell us what matters to you and find out more by visiting us at strategyand.pwc.com.

This report was originally published by Booz & Company in 2013.

Week 6 Assignment Resources/Managers as change agents - Implications for human resource.pdf

Managers as change agents Implications for human resource managers

engaging with culture change

Llandis Barratt-Pugh, Susanne Bahn and Elsie Gakere Edith Cowan University, Joondalup, Australia

Abstract Purpose – The purpose of this paper is to explore the merger of two large State departments and the cultural change program orchestrated by the Human Resources (HR) department. This study reveals the instrumental role played by some managers who accelerated the cultural change process through utilising formal and informal agencies of change in their management roles.

Design/methodology/approach – The paper explores a two-year investigation of a major State organisation trying to reshape the culture and values of the organisation after a politically determined merger. This paper reviews the context for this change process, the associated concepts from the literature, and adapts Gidden’s Structuration Theory to provide a model of manager action during the change process that may also be used to explore subsequent change practices.

Findings – The findings from the sequenced phases of data collection provide new evidence from a strategic HR perspective of the multiple ways managers act to embed a culture change for the emerging organisation.

Practical implications – The subsequent discussion centres on the diverse roles played by managers in the new disjointed and often dysfunctional culture to develop unified cultural change with their staff, with the change process being modelled in terms of Structuration Theory.

Originality/value – The paper uses the findings from an empirical study to indicate the agencies of change that managers can employ during organisational change processes. By doing so it provides both a pragmatic model for managers of change and through the typology of manager agencies of change makes an addition to the existing theoretical frameworks of change management.

Keywords Human resource management, Organizational change management, Public sector organizations, Australia, Culture change, Managing change, Change agents

Paper type Case study

Introduction This study explores an organisational merger and the strategies employed by a public service organisation’s HR department to promote new values and install a more flexible culture. Digital communication and globalisation has accelerated the pace and complexity of organisational change. Organisations are continually adapting to external pressures and radically reshaping themselves to gain competitive advantage. For public service organisations, previously the domain of bureaucratic stability, these experiences raise employee anxiety and present considerable HR challenges, especially when the change involves organisational mergers. Mergers entail the destruction and re-construction of organisational culture. In the emotional confusion of such change processes, HR may be reduced to a regulatory role, burdened with continual recruitment of changing positions and managing the out-placement and traumas of

The current issue and full text archive of this journal is available at

www.emeraldinsight.com/0953-4814.htm

The authors wish to acknowledge Ms Elsie Gakere for her work on the project as an embedded researcher and the DPI HR department who were co-researchers in this study.

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Received 3 February 2011 Revised 21 October 2011 11 September 2012 6 November 2012 Accepted 6 November 2012

Journal of Organizational Change Management Vol. 26 No. 4, 2013 pp. 748-764 q Emerald Group Publishing Limited 0953-4814 DOI 10.1108/JOCM-Feb-2011-0014

displaced employees. How can HR managers construct a more strategic approach to change management and cultural change, and what might be the components of such an approach? It was from discussions with HR managers about a merger between two leading State departments that this research study was devised to provide them with some insight into what was happening within the organisation, and how they could best use their resources to accelerate a change in values and embed a more flexible culture. We engaged in discussion with the five most senior members of the HR department, who reported to the department CEO and were responsible for almost 4,000 staff in this leading State agency. Collaboratively we devised a research study to provide them with some insight into what was happening within the organisation, and how they could best use their resources to accelerate a change in values and embed a more flexible culture. While the complexity and failure of organisation change programmes is well documented (Beer et al., 1993; Beer, 2009), little has been written about the value of HR activity in supporting organisational development (Ulrich and Beatty, 2001).

We present the broad background of the case study, followed by a review of the relevant literature, a narrative overview of the findings and a discussion of the emerging key issues, with the conclusion confirming the key messages for various stakeholders.

Case study background A political decision in 2006 determined a merger between two state government departments in Western Australia. The government wanted to merge the State departments of Planning and Transport to form a new “lead agency” to manage increased production in the resources sector, and to ensure such development was regulated, harnessed and supported.

The existing Planning department was small and centralised, comprising of highly qualified staff making critical developmental decisions about State expansion. In contrast, the Transport department was a large regulatory organisation in multiple locations managing the licensing of vehicles, boats and drivers across a vast geographic area. The HR department of the newly merged Department for Planning and Infrastructure (DPI) recognised the complexity of the task and their instrumental role in shaping a new culture and engaged with university researchers to develop a collaborative investigation. The project goal was to gather perceptions from staff about the change process and to provide feedback. The HR department wanted to know what actions would have the greatest “utility” in supporting the change process towards a unified, vibrant and flexible culture, responsive to the public demands and government policy changes. They conceptualised this goal as “Dynamic Resourcing”. This led to a change of fixed staffing configurations to multi-skilled and flexible staff that were reconfigured as teams around emerging issues, needs and directives. The HR department workshopped this vision through the organisation and collaboratively constructed a set of “values” for the new culture that were widely and continually distributed.

The relevance of this study for other organisations was evident as accelerating change within public institutions seemed to be a universal concern. While business was being driven by global and technological change, public bodies were adapting from rigid stable bureaucracies to more flexible customer service and a focus on performance measurement. This study reflects these moves towards new public sector managerialism and provided a unique opportunity with an embedded researcher and a

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longitudinal project, to examine such an environment and increase understanding of the role that human resource managers can play.

HR and change management This paper is concerned with the role of HR during organisational cultural change. We were influenced by Wanda et al. (1997) in defining change management as the systematic, continuous and iterative practice of altering specific workplace systems, behaviours and structures to improve organisational efficiency or effectiveness. We based our definition of culture on the work of Schein (1991, 1995) and Sanchez (1996), as the patterns of shared assumptions and enacted values, developed through and embedded within social interaction, which guide evolving social practice. Cultural change is therefore when these patterns and shared assumptions are disrupted and reconfigured, as in a merger between these two large State departments. The following sections provide an academic context for the study by detailing current conceptual understanding of the relations between strategic human resource approaches and organisational change, and the emerging focus on organisational values within cultural change. The review will also explore the nature of change agency and resistance to change, concluding by focusing on change in the public sector.

The relationship between HR and organisational change reflects the increasing focus on human resources as a source of strategic advantage rather than a peripheral component of production. The literature describes a torturous and unconfirmed relationship between HRM investment and subsequent improvement of business performance. Gathering such evidence is problematised by the many contextual factors that mediate the relationship (Dess and Robinson, 1984; Emery et al., 1997; Billett and Cooper, 1997). Kane and Hermans (1996) indicate that HRM approaches are themselves diverse, and encompass regulatory, resource based and partnership models. However, some studies support a positive relationship between “strategic” HR activity and business benefits (Becher and Gerhart, 1996; Huselid et al., 1997). Huselid et al. (1997) indicate that in a world where capital and technology are equally accessible to all, strategic HR practices may be viewed as the key to achieving competitive advantage. Although, Rogers and Wright (1998), suggest such a relationship is neither consistent nor universal. It appears the impact of strategic HR activity is greatest where bundles or configurations of micro strategies are used simultaneously (Dyer and Reeves, 1995). Lepak and Snell’s modelling (1999) suggests that effecting organisational change through strategic HR practices is best achieved through “alliance making” with organisational partners.

Beer et al. (1993); Beer, 2009) insists that most change management initiative fail. While the change direction may be misguided in some cases, it is the failure to communicate with, engage and change the behaviour of staff that underpins such failure. Traditional HR approaches regulating employee employment do not facilitate behaviour and culture change. Legge (1995) described these traditional “hard” HRM strategies as those that are concerned with prescribing performance, objectifying employees, enclosing, partitioning and ranking them according to a plan (Townley, 1993). This approach achieves only employee compliance, with order performed though position statements, competencies and performance reviews. Payne (2000) suggests that this HRM approach potentially disorganises, by producing only weak symbolic compliance, and allowing each micro “community” within an enterprise to organise their own local meaning. It is intervention within such communities that underpins a more strategic approach by HR. Traditional HRM approaches to change

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focused simply on locating employees in time and space. However, the growth of knowledge work has made such patterns increasingly obsolete as organisations demand employee participation, engagement and creativity to change and improve business practice. As Du Gay (1996) and Gee et al. (1996) would insist, if your business is now about the production of identity, rather than production of commodity, then regulating your employee’s identity is counter productive. Enabling employee development with enable organisational development, and such a goal becomes a critical HRM project. Motivating employees to consume new texts and develop extended identities displaces the previous HRM pre-occupation with locating bodies (Legge, 1995). In scenarios of complex organisational change traditional HR approaches become entwined with regulating human movement during the change, while more strategic “softer” approaches facilitate employee engagement with new values and changing behaviour. Organisational Development practices have a long history in promoting such soft approaches to organisational change and specifically cultural change (Argyris, 1994). As Beer (1998, p. 6) indicates:

Two overarching theoretical perspectives about organisational change exist. Agency theory, propagated by economists, emphasises the importance of linking top management’s incentives to the creation of economic value for shareholders. Behavioural theories emphasise the importance of participative processes which develop commitment to the change.

Organisational development approaches to change are normative in nature, focusing on movement to new norms as a means to improve organisational performance rather than an implicit focus on performance targets. Organisational Development approaches also mirror the increasing emphasis on relational management skills rather than the traditional focus on promotion for technical skills. However, Dunphy and Stace (1988) argue that no singular approach to change is sufficient and that transformation, incremental, coercive and participative approaches can all make contributions according to context.

In this case study the DPI produced a vision of how they would like the new organisation to be and portrayed their vision to the organisation through a new set of corporate values (Branson, 2008). Kotter and Hesket (1999) indicate that values-led companies are equated with high performance. Sullivan (2002) suggests that the realignment of organisational and individual values is a powerful change management tool. However, Whiteley (1995) indicates the painful collective experience of any organisation attempting to change their values. The simple “text” statement has to be followed by vigorous internal debate to achieve changed actions in practice. As Gidden’s (1984) structuration theory suggests; it is the structure of the organisation that continually regulates individual performance. It is only through conversations that question and reframe the organisational structure that momentum is gained to adapt the existing structure, so that new behaviours are encouraged and regulated within the organisation.

Change agency Human resource professionals recognise that managing change in organisations is often a difficult, emotional and lengthy process that requires skilful negotiations. A strategic HR approach is about communicating, engaging and activating staff within the change process, rather than expelling resources on “sweeping the floor” after the change process has occurred by managing transfers, redundancies and out-placements (Legge, 1995). During a change process the managers and employees involved can

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often be classified into two groups: the change agents (usually managers) and the change recipients (usually employees). Ford et al. (2008a, p. 362) define these roles, with change agents being described as those that are “doing the right and proper things while change recipients throw up unreasonable obstacles or barriers” that block the change process. In reality, HR deals with the continuum of behaviour stretched between theses polar opposites. Supporting this perspective Dent and Goldberg (1999) and Klein (1976) describe change agents as “undeserving victims of the irrational and dysfunctional responses of change recipients” (Ford et al., 2008a, p. 362). However, Ford et al. (2008b) and Caldwell (2003) argue that often change resistance is actually instigated by change agent behaviour. Ford describes three “sides” to the change “resistance story” told by change agents. First, resistance may be viewed as a self-serving label, tied by change agents onto the necks of those resisting change. Second, the change agents own behaviour can promote resistance breaking existing trust (Cobb et al., 1995; Tomlinson et al., 2004) and personal relationships (Pfeffer, 1994). Third, resistance to change may be a positive contribution to the change process by challenging emerging values (Knowles and Linn, 2004). Both the change agents and change recipients engage in sensemaking through the change process that Thomas et al. (1993) describe as actions that involve information seeking, application of meaning and their responses to the change process as activists in the change process, increasing activism and disbursing resistance. Change agents seek to determine strategies to facilitate the change process; whereas the change recipient endeavours to determine how the change will directly affect them (Gioia et al., 1994).

The early investigation of change processes by Berman and McLaughlin (1975) highlighted the critical need for processes of “mutual adaptation” whatever the origins of the mobilisation process. This work is supported by Beer et al. (1993) and Schein and Greisis (1989) who suggest that organisational development and change is neither rational nor consensus based, but rather a plural political struggle to gain employee support (Caldwell, 2003). This study supports the work of Ford et al. (2008b) and Caldwell (2003) in that we argue that the extent of change agency varies from person to person within organisations. This is where the challenge presents itself for the human resource manager, how do they manage change agent engagement and development when there is a requirement for rapid and successful change? In the end it is about generating sufficient supporters within the organisation that will “live” the values of the emerging organisational culture, otherwise it will simply never exist.

Building change dialogue In any change process change agency will be counterbalanced by resistance to change and this is an issue for HR strategy. Parish et al. (2008) suggest that there is a management belief that change recipients can change without disruption to their work flows and that HR and change agents should give greater consideration to the impact of change on employees. Dvir et al. (2004) maintain that working with change recipients in forming a vision in which they all share, supports behavioural organisational change. It is these personal relationships between change agent and recipient that are crucial to affecting lasting change (Pfeffer, 1994). Johnson et al. (1990) found that employees who have supportive managers are more committed to their organisations and Ford et al. (2008b)) argue that local manager-employee relations are an important feature of the successful change process. In addition, a trusting relationship between change agents and recipients further supports organisational change (Ford et al., 2008b). For HR managers, development strategies that breed

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management change agency may be a positive ways of combating organisational resistance, although a comprehensive HR strategy must address both issues. Ford et al. (2008b) in their inductive case study investigation illustrate how senior managers can shape or craft culture to give their staff formative experiences that may change behaviour patterns. HR strategies can be focused on using culture and senior managers as instruments of change.

Beer et al. (1993) and Schein and Greisis (1989) studied a great number of educational change initiatives and found that where they started change at the top or the bottom of the organisation did not matter. What did matter was that people in the middle of the organisation started acting differently and became agents for the change; changing their practices and encouraging change in others. This was the most critical strategy to install continued change and move towards the institutionalisation of change. Without middle management support the change process fades and eventually ceases, with embedded traditions and behaviours re-emerging as the dominant culture.

Public service change management This study explores an organisational merger within the public service. Doyle et al. (2000) indicate that change in the public sector has a higher negative impact on change recipients, who report less satisfactory experiences than those within the private sector. Andrews et al. (2008) argue that this is because much change within the public sector is politically driven, hastily planned to tight deadlines, and frequent. Recent studies of public service mergers have illuminated three important issues (Amiot et al., 2006; Cartwright, 2006; Williamson and Haspeslagh, 2005). The first is that there is no such thing as a merger; there is always a partner with less power, with discourses of distrust pervading the sub-culture of that group. Second, the failure to continually promote communication about the “new” organisation is a primary cause of unsuccessful mergers. Third, activities that involve staff in forming the new culture generate inclusion and cultural ownership. Such findings were used through collaborative discussions to inform the field questions for our study.

Case study method A collaborative partnership between the Department for Planning and Infrastructure (DPI) and Edith Cowan University (ECU) Western Australia was developed to explore the DPI merger and culture change as a mixed mode case study. The study spanned a four year period, starting with intensive discussions about the role of HR as the merger began, and then gathering data about the change process and employee perceptions, in order to feedback to HR and management evidence that would enable them to develop their strategies. The study was instigated by the initial traumas of such a major structural change and was framed to provide HR management with both evidence and options for strategy development. The research study was framed to determine what strategies HR could employ to accelerate the process of cultural change. While the DPI wanted evidence on which to build their own strategies, the researchers sought to explore a culture change process in action. What made this collaboration unique was that there were a limited number of larger organisations who understood the concept of bundling their HR strategies as part of a corporate strategy to achieve culture change, and still fewer who were implementing such action and seeking external evaluation. Through a number of formal meetings over a year a project scoping document and program logic was produced. The role of the researchers was clear. We were to lead the design of the study by gaining an understanding of the HR managers’ organisational

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needs. We were then to collect data about organisational perceptions using our “independence” as a critical lever with which to gain more open feedback from staff about organisational dilemmas. We would then analyse the data and workshop the findings and strategic options with the HR managers and subsequently the executive leadership team who would support changes in HR strategy.

The study gathered evidence about how the organisational culture was changing and perceptions of the HR role within the change process. The goal of the study was to analyse the evidence collected and to produce advice about how HR strategies and practices could be realigned to accelerate cultural change towards the new DPI values. The following three questions shaped the operationalisation of the study.

(1) To what extent are the new DPI Values being embedded?

(2) What HR mechanisms are contributing to those changing values?

(3) What strategic realignment of HR processes may accelerate this process?

The study consisted of three phases. First, there was a broad DPI “Staff Opinion Survey” completed by more than 60 per cent of the 4,000 employees. This survey asked employees what was changing and how they felt about the changes. It probed their perceptions of motivating and demotivating actions, and their experiences within teams embedding the new “Values”. This data were analysed within SPSS to establish a baseline overview of the organisational climate, with bivariate analysis identifying organisational change issues. The second phase was a series of more than 60 face-to-face interviews averaging 35 minutes held with staff at a variety of levels in all 15 sections, to explore the issues emerging from the survey. Finally a series of 30 interviews, averaging 50 minutes were held with executive and departmental managers to gather their perceptions of the change process, how they were managing it, and what they thought about HR activity. The iterative nature of the inquiry enabled each phase to reshape the focus of subsequent investigations as the collaborative team of researchers and HR managers reviewed the findings. Finally, a workshop was held with the executive group to explore the findings and debate the implications for the organisation, and especially the HR department. Organisational access for the study was excellent enabling both interview processes to run until saturation and redundancy was reached. The sole limitation on the study was gaining data quick enough for the HR department to implement changed strategies supporting the cultural change.

The study findings The three phases of the study: survey, employee interviews, and management interviews built iteratively on each other.

The survey was used to gain broad data across the many departmental sections of the organisation where staff were involved in diverse work routines and located in many different buildings. The staff survey asked employees to indicate their perceptions of their role, their wellbeing, their team, their boss, the agency leadership, and also how their perceptions of the department environment as a workplace was changing.

The survey presented a mixed picture with staff spread over a continuum in relation to their attitudes to the change process. The staff response confirmed that the merger was causing employees emotional distress, dislocating work relations, and disturbing established work routines. However, some staff indicated positive reactions to formal and informal changes in their work patterns. While some staff were aware of the new

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cultural “values”, few cited evidence of them being visible or evident in actions. Staff indicated changes that had both impacted negatively and positively on their work role with an emphasis on the former. The second phase of interviews were necessary to determine what practices were changing and how they were influencing work activity in differing locations. This first phase of the project used the data from the staff opinion survey to construct a framework for the interviews, the second phase of the study.

The interviews that followed probed staff about the impact of the change, how this had affected their motivation and teamwork and the gap between the new “values” and their daily work experiences. By looking at the DPI through the eyes of the 60 staff interviewees, we identified some of the sources of staff motivation and de-motivation, their perceptions of how teamwork and values were being embedded, and the key “agencies of change”. We defined “agencies of change” as the practices and processes that appeared instrumental in driving culture change and reshaping organisational values. Agencies of change included both manager actions and the re-crafting of organisational systems.

This data confirmed the survey results, and additionally provided workplace examples of change. It was formative in providing evidence of the critical and instrumental role being played by senior managers. The responses indicated that senior managers were key figures who should be the focus of further investigation and a target group for HR activity, as agents of the change process.

What was evident from the interviews was that employee experiences were determined by the mode of management they were experiencing. This varied from section to section dependant on the relational style of the manager. Positive experiences were usually the result of a high relational and negotiating mode of managing. Negative experiences were reported by employees whose managers relied on their technical expertise and formal authority. These interviews identified the diversity of managing practice in the DPI and uncovered eight major “agencies of change” used within the DPI. While the majority of the agencies of change were formal, those with the greatest impact were informal. Managers were using informal agencies of change initiated project work (92 per cent) and additional duties (85 per cent) to involve staff in the change. Some managers were using more formal mechanisms such as acting positions (43 per cent) and position changes (38 per cent) to move their new units forward. Less visible were the use of formal promotions (20 per cent), transfers (17 per cent), and secondments (15 per cent). These were the actions generating the greatest impact on staff in terms of changing values. The data revealed that there was a great deal of variation in the use and impact of these “agencies of change”. This diversity was generated by a significant variation in how managers were acting. While the common denominator in all the “agencies of change” was that they were mostly initiated by managers to facilitate organisational adjustment to change, the variation could be explained by significant differences in managing styles. These “agencies of change” were a handy set of change-management tools used by managers, to implement the change mandates required in their respective areas. Managers had a direct influence on all the “agencies of change”, and could largely determine which additional duties and/or projects to delegate, which secondments, transfers, promotions or position changes to initiate, and which acting positions to advertise for their area. This was despite the highly formalised job descriptions existing within a Public Service organisation.

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Managers had at their disposal formal and informal mechanisms. They used informal job enrichment strategies to negotiate work requirements and as employee development tools. Employees responded well to the informal mechanisms to meet both organisational tasks and development needs. The research indicated that employees would not only respond to their manager’s choice of “agency of change”, but were often able to respond to the “agencies of change” put forward by other managers across linking divisions in DPI. Managers who used formal and informal agencies of change actively had been far more successful in changing the values and culture of their department or workgroup. It was evident that managers could classified into three groups; type one managers who used agencies of change as a primary strategy with an emphasis on informal agencies of change; type two managers who used some of the agencies of change but usually with a selected group of staff; and type three managers who only hesitantly used the formal agencies of change and resisted more flexible working structures. Type one managers used their agencies of change to actively promote flexible work practices. They simultaneously varied staff roles, tackled new challenges and developed the staff involved. The negotiation around such new work practices reflected the relational emphasis of type one managers who involved all staff in such negotiations rather than focusing on specific staff favoured by type two and three managers.

The second series of interviews with the executive managers explored how senior managers saw their own actions and what support they required. The research questions probed the impact and issues associated with the change, and the underlying causes of the change. Managers were asked about their change activity, the organisational direction and values, the role HR should play and if they themselves felt “valued”. The following narrative is constructed from their responses and the voices of the staff focusing on the areas most germane to this paper.

The change experience was described by staff as a period of “churn”, “a ride” with “huge huge changes” and “constant reorganisation”. The “level of change was described as almost unbearable” as reorganisations, reviews and shared services interventions repeatedly shifted organisational relations, “like Groundhog Day”, while people “suffered from restructure fatigue”.

The management challenge was to embrace the challenges and opportunities as “people tried to make it work”. The change process required better management to displace the previous “wandering priorities and leadership. “The restructure could have done with better people [. . .] more emotional intelligence at a higher level”. However, the “ties are now broken with people looking for some sense from the structure”, with the irony being that it was these very “disturbances of structure that helped to form the new culture”. “There is a looming problem of succession” and concerns that DPI needed “a generational change” as there was a “middle management hole”

In terms of staff concerns the previous DPI had been a “drifting culture” where “direction and clarity” was needed to counter staff “saying where are we going”. “Temporariness creates instability”, so “before morale was low” with “staff concerned about security” and “experiencing a contradictory organisation”. There was “bitterness about contributing and not getting posts”. The change process generated a “degree of uncertainty” and a “difficult environment” where “jostling with others” for space and “keeping an eye out for opportunities” was necessary. There was high pressure and “bruising during the change processes” where “service suffered due to staff angst and inner turmoil”. Faced with “piles of work”, staff asked “do I want to be here?”. Some

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staff took “the real challenge” because they believed “they were doing something good” and “kept the business going in crisis”. There was a “lack of trust and communication” where staff “questioned the nature of the business”. “People always want more information and to be valued”. “They wanted leadership [. . .] more order and more priorities”. “Now we are out of the hole” and “more confident in people to stand up and wave”.

In terms of causes, there was considerable weight of opinion that a “lack of management skills” was the cause of much past cultural discontent. There were “fairly embedded concepts of managing”, “a policing culture”, “like going back 20 years” where there existed a “culture of covering”, “too much micro management”. The “change was difficult due to poor management”, and although the “restructure was seen as the panacea”, really “better management is the clue”.

The DPI “is a family of different tribes” where some people “are still smarting from the takeover” and talking about “foreigners in our organisation”. The DPI “has not won the battle yet [. . .] too many cultures [. . .] takes time to change”. “DPI hasn’t overcome the divisions of culture” and staff still express “frustration at bureaucracy”. Employees felt “under-staffed” and “under-resourced” with “workload being a significant issue” in some areas where they indicated that “positions are under classified” and raised issues of organisational parity.. However, staff remained with DPI to occupy “a central space they cannot get anywhere else” to “work for the community” and the “privilege of being able to make a difference”. They “value the type of work”, “good professional networks”, with individuals indicating that they were “lucky in my diverse team” which “made me and the team stronger”.

In terms of managing actions, managers of the sections within the DPI indicated a variety of diverse tactics during the merger process. Some indicated that to “try to get them to embrace change” they were proactive in their communications and “put pads with DPI on them on their desks”, in fact they “worshiped the change process”. Others “attempted to give clearer guidelines on priorities” to staff “to keep them in the loop” so “staff have a good idea where they fit”. The “briefings brought people together” with “informal bouncing of ideas, collaborative working relations” that tried to get staff “talking across sections”, and focusing on on gaining co-operation” and “involved staff in decision making”. Managers emphasised the need to coach staff during change, “giving support to key roles”, “not cotton gloves” by encouraging and mentoring staff. “Never underestimate the motivation of personal contact and walking around”. “I make it my business to reward staff for positive behaviour”, this meant “giving them acting and developmental opportunities”.

In terms of DPI leadership, there was “a lack of leadership”, where “our vision was pretty ordinary”. We “need clearer management direction and vision”. The “lack of a clear corporate plan” meant that “the rationale behind structures was unclear”. They were “shifting from a culture of specialists and exclusion” where “people were expanding the work”, “from a craft way, to more of a team culture, more dynamic, the rhetoric is there”. The organisation was “in tension” between the “technical and people”. There has been a “redesign of the management team” that indicated “a greater emphasis on interpersonal skills” and that “effective managers and leaders are mobile within the organisation”.

In terms of values, there was a wide range of responses around the DPI values that covered a continuum of: “too numerous [. . .] so broad as to be meaningless”; “not much time for them”; “reluctant acceptance”; “people do not know them, have no clue”; “people could not name three of them”; “people only know half of them”; “good in

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principle”; “I like them”; they are “changing the culture”. They were both “another fad” and “sound as articulated”. One manager indicated that “they hang on walls [. . .] and slide off walls”, the difference appeared to be if someone enacted them in their local setting.

There were considerable positive comments on the values as managers expressed how they “believed in them” and “talked about them a lot”. They emphasised how they hoped “my behaviour roughly matches the values”. “No one will believe the values until they are acted out”. “There has neither been recognition nor reward to reinforce” the values. Managers indicated the forms of exposure that helped to reinforce the values, like “people being rewarded for speaking out” and “award certificates”. Managers stated “I want to do team building involving the values”, “do more work on them – don’t let them slide”, revisit, improve”. The values were shaped by the organisational conversations, “because words ain’t good enough” if they are left on posters.

There was a strong theme in the responses that the values were “not a mantra” but “a reference point for relations” and needed more local emphasis so they “can be used to discover” the emerging culture. “It was “time to move on those not exemplifying the values” with “performance management” and “indicate errant behaviour”. “Do we practice them?”, senior managers asked, “or do we put them out and not practice them”? If I “don’t live the corporate values I get critiqued by senior staff”, “the values are quoted back” to me. “The leadership group should be able to demonstrate commitment to” the values by leading by example”.

There was often a significant pause while managers considered if “they were valued”, providing cautious and qualified responses. Having the “confidence of my boss” and “being supported” was critical in feeling valued. Being given the position was primary evidence of being valued. Generally it was “being asked for opinions”, and being “valued by staff” that was the confirmation of being valued as a manager.

In terms of how HR activity was supporting the change, most managers expressed positive comments about “good support”, “professional and courteous”, and “hands on, and customer focussed”. Managers indicated several positive programmes that were supporting their endeavours to build the new culture. Leadership programmes/forums were mentioned most by managers as they were “slowly becoming entrenched” and letting them know their responsibilities’.

‘The regulatory change process has meant a focus on compliance”. HR activity has in the past been seen as “the police” and “a hurdle and obstruction”, where “territorial and controlling” actions produced many “written words [. . .] now we have enough”. There “needs to be a shift to be less conservative in response [. . .] more looking after the organisational interests, but progressive not regulatory”. HR has been “seen as compliance not strategic health”, due to the changes managers “do not need a process that contains us” and HR should “not act as regulators”. “HR has done well (during the change process), so now it should be the managers taking responsibility [. . .] HR should be strategic guidance”. There was unanimity that the HR role should be a “broad strategic thrust” focussing on “key change agents”. The “previous fire dodging stops strategic purpose [. . .] needs a commitment to strategy despite fires and corporate direction”. Too often in the past the “HR tail has wagged the management dog”. The “role has changed, new guidance needed, now strategic not maintenance”. “Need HR to make it happen as part of the solution”. “There is no clear strategic thrust”, with a need to pick the key issues “and focus on them”. HR “should use others” and generate more “opportunities for positive expression” as the initiatives need “more

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negotiation and consultation”. A strong theme from most managers was the need for the DPI to “socially construct” an improved platform of “people skills” or “interpersonal skills” and “advocacy” capability.

Discussion – the move from technical to relational management This study gathered evidence that would help in determining the strategies HR could employ to accelerate the process of cultural change, towards the new DPI values. The findings provide an interesting picture of a large public sector organisation grappling with change.

The first interview phase with staff indicated they experienced a climate of continual change and restructuring, generating organisational instability and discontent. There was an irony within these early phases of restructuring as it appeared that this environment had a dysfunctional effect. There was evidence of increased silo behaviour, with people clinging to what they knew, protecting their personal areas rather than cross collaborating within the emerging network of the DPI.

These perceptions were confirmed by the managers who cited previous poor management of change and limited management skills created the previous drifting culture of separate tribes who continually generated conflict over organisational inequities that encouraged the protection of domains and specialist skills. Managers had been selected for their technical competency rather than their relational skills. When change arrived they often tried to shelter, as they did not have the skills to manage their teams towards new paths.

However, the central discourse emerging from both staff and managers was how managers utilised “agencies of change”. Those managers with the leadership capability to develop key staff and form project teams began to change the climate in their field of operations and contributed towards cultural change. These type one managers provided a model for DPI leadership development, spreading change agency within the organisation creating departments that were leader focussed. Type two managers only used change agencies with selected staff and often segregated their team. While type three managers failed to grasp the opportunities that change agencies could offer to their staff and the organisation and weakly ordered their staff as Townley (1993) suggests. In the DPI the traditional technical management was replaced by the skills of relational leadership. The new culture focused on flexibility, and needed managers who reflected this in their strategies and actions, developing staff and managing workload priorities through the use of informal agencies of change. Those leaders who exhibited the values and relational managing skills in their daily actions were the people that accelerated the cultural development of the DPI and dynamic resourcing.

The DPI values were used as the cultural vision for the organisation supporting the conclusions of Sullivan (2002) and Branson (2008). The DPI values were sold as the beacon and cultural footprint of the change process, but it is evident it was when they were role modelled by managers they began to reshape organisational patterns and subsequently establish changed organisational norms, as Schein and Greisis (1989) suggest. The values began to be a point of reference and a means of measuring actions within the organisation, highlighting inappropriate behaviour and used as a tool for decision-making. The DPI values focused the organisation on how relationships should be conducted and in doing so placed a large signpost that indicated that how business was done was as important as what business was done. They mirrored the switch from privileging the technical to the relational within the DPI. Managers were more

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conscious of leading the exploration of the values and of their own part as role models as they used the agencies of change.

So, what does this mean for the HR department? The actions that leveraged culture change and built dynamic resourcing capability were those that dispelled anxiety and engaged staff. While a suite of HR programs made the change and vision more visible, it was individual managers, especially type one managers, who were the primary change agents as they used the informal agencies of change. But, how does the HR department take this knowledge and use it to accelerate change? The restructuring processes had forced the HR function to take on a regulatory stance. However, within the emerging culture managers welcomed a greater collaborative role in consultation and testing of HR initiatives. While the HR function had orchestrated a suite of programmes to support the merger, this initial focus had been on supporting managers in their staff selection processes and on supporting staff who were exiting the organisation. This phase, during which the data were collected for this study drew to a close as the study findings were discussed and there was then agreement that HR actions should move to a more strategic focus. This strategic focus on more developmental initiatives created a simple strategic thrust that all managers within the organisation could relate to and easily vocalise, as a value-adding programme. A bundle of HR activity emerged from the study (Dyer and Reeves, 1995). In terms of a strategic thrust that met the manager’s needs, a primary aim would be the development of a leadership network, to spread the use of informal agencies of change and simultaneously develop the next generation of managers. This supports the conclusions of Ford et al. (2008b), Pfeffer (1994), and Johnson et al. (1990) that change begins within and is dependant on, the relational fabric of the organisation where negotiation and involvement recruits staff and encourages change. The secondary aim could be the development of interpersonal performance and relational staff planning skills. Many managers indicated that local HR needs were a priority. There were many needs that would not “fit” into a generic and corporate driven HR approach. In this case the third strategic thrust of HR should be to engage with and support local development initiatives. This may involve linking HR managers in a client service role with specific DPI areas and involve workshopping the values at a local level. This mirrors Lepak and Snell’s (1999) assertions about HR building alliances within organisations.

Finally, in response to the research questions, the study indicated that the new DPI values were starting to be “worked” within the organisation and that green shoots of a new more flexible culture were visible, although only where managers were actively using the agencies of change. The study found that the DPI values were only embedded where type one managers were building flexible teams and developing their staff through new projects and responsibilities. Type one managers using informal agencies of change accounted for about one third of the section managers in the organisation. It was HR activity that supported and developed such managers that was critical, not the previous regulatory activity. A focus on supporting leadership growth and local team initiatives was the most effective strategy for accelerating organisational change. Therefore the HR strategy must be to work through their leading managers.

Conclusion This case study explored the role played by a Human Resources department in orchestrating culture change during a merger of two large State departments with

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dissimilar cultures. What emerged is the need for HR to take a more strategic approach; one that focuses on building relational leadership capability and supports local team activity thereby accelerating change. Managing actions are the most visible change indicators for staff, and HR should focus on growing and supporting relational managing actions.

There are three enduring themes that emerged from this study, directly informing the HR department within the DPI and simultaneous informing our knowledge about how HR departments can facilitate organisational cultural change. The first was the need to focus on a strategic approach and not use all resources and energy on selection, grievance and out-placement activity. The emphasis should be on visibly leading the change, not on mopping up the casualties. The second was the need to focus resources on how managers operationalised the project, by orchestrating supportive development activity that builds leadership capability. Such actions generated change agency that made the change happen. Finally, the message from the managers was that supporting disparate and diverse local developmental initiatives enabled managers to revitalise their specific teams, and was more useful to managers during the change process than rolling out corporate programs. Surprisingly managers encouraged the HR department to move away from the previous public service distant and silent role, and encouraged them to actively market their strategy and the support they could provide. The second irony here is that the HR department had to recognise that it too needed to change to a strategic and relational mode that focused on making every manager in the organisation a change leader. The research also identified a model of managing that the HR department could build on, creating more managers who had the capability to act as change agents to build a more flexible culture.

What is also interesting in this case study is the relationship between executive management and the HR department in terms of driving the culture change. As always, executive management had a critical role to play in demonstrating new values and shaping section manager behaviour through the organisation. However, this symbolic action required considerable underpinning substantive action by the HR department. First, there was the need through undertaking this research study to demonstrate the need, and gain legitimacy for, a more strategic role for HR. Second, HR has to reshape the emphasis of its programmes away from regulatory reinforcement and exit seminars to collaborative reflection sessions that would build and distribute the use of informal agencies of change.

It is ironic that research into organisational activity produces enduring additions to our knowledge and understanding that often outlasts the actions of the organisations involved. In this case, following this four-year cultural change program, a change of government reversed the decision, and the department was once again split back into two separate entities, reflecting the negative public sector change cycle modelled by Andrews et al. (2008). What remains is the learning from this experience, learning that can inform managers and planners, specifically those involved in directing strategic HR activity.

While this study only provides a model and advice for Australian public sector change management practices, it does provide a practical model and conceptualisation that could be useful to managers and academics in different organisations in diverse locations. In the end the HR focus needs to be on supporting and developing the managers who can make change happen at the core of the organisation’s daily interactions. Only they have the power and the relational network to operationalise the change.

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About the authors Dr Llandis Barratt-Pugh is a Senior Lecturer in Leadership, Change Management and Management Development in the School of Management, Faculty of Business and Law, at Edith Cowan University, Western Australia. His research focuses on developing understanding about the orchestration of workplace learning. Currently he is President of the Australian Vocational Education and Training Research Association (AVETRA).

Dr Susanne Bahn is a Research Fellow in the Sellenger Centre, School of Law and Justice, Faculty of Business and Law, at Edith Cowan University, Western Australia. Her doctoral study focussed on management values and safety culture. She has worked on several safety and social research projects over the past five years and her interests lie in OH&S practice and processes, risk management, middle management change processes, and vocational educational training in the construction and mining industries. Susanne Bahn is the corresponding author and can be contacted at: [email protected]

Elsie Gakere was a Master’s student at Edith Cowan University and took up a role as an embedded researcher within the organisation at the centre of this study. She has returned to Africa and continued her studies, presenting a paper on knowledge management in Sub-Sahara Africa at a recent Leadership and Management conference in Zanzibar, Tanzania.

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Week 6 Assignment Resources/The impact of leadership and change management strategy on organizational culture.pdf

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THE IMPACT OF LEADERSHIP AND CHANGE MANAGEMENT STRATEGY ON ORGANIZATIONAL CULTURE

Dimitrios Belias Athanasios Koustelios

University of Thessaly, Trikala, Greece

Abstract

In this paper, we present the impact of leadership and change management strategy on organizational culture. At first, we present the notion of culture. There are many attempts to describe “organizational culture”, many of which are presented in this paper. After an assessment of organizational culture, the role of leader is pinpointed. We favor the view that strategic leadership needs to be transformational if it is to serve the organization. Afterwards, the notion of change is focused on. Changing a culture is a large-scale undertaking and all of the organizational tools for changing minds will need to be put in play. To change or to manage corporate culture one has to be able to define and therefore pinpoint exactly what it is one is trying to change. The evidence in this study suggests that leadership is associated with organizational culture, primarily through the processes of articulating a vision and to a lesser extent through the setting of expectations. The nature of this paper is explorative and theoretical, aiming at providing a bibliographical tool for further research. Thus, aim of this paper is a critical bibliographical review of important terms in the field, as well as showing the interdependencies of these terms. Finally, with that paper, we offer managers and researchers a model on emphasizing the importance of Management Strategy.

Keywords: Leadership, Change, Management Strategy, Organizational Culture, Cultural Change JEL Classification: Introduction

In our current environment of global communication, rapid change and instant access to information can be important to an organization’s survival. The topics of leadership and organizational culture have always attracted interest from academics and practitioners. Much of the interest is based on claims that both leadership and culture are linked to organizational

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performance. However, “little critical research has been done to understand the links between the two concepts” (Ogbonna and Harris, 2000, p. 766)

To our knowledge, research regarding organization cultures in Greece is limited. Thus, the purpose of the current study is to present a critical bibliography in the field of leadership and Organizational Culture. In order to do that, we had to research the effect of several factors, and employees’ perceptions of organizational culture.

The primary objective of this study is to model the interaction between organizational culture and change, showing the ways in which a leader’s knowledge of organizational culture affects the process of change. A critical examination of the literature in the fields of organizational culture and leadership finds that the two areas have been linked to organizational performance.

Researchers have examined the links between leadership styles and performance and also between organizational culture and performance. Furthermore, numerous aspects of the organizational culture literature allude to the role of leaders in ‘creating’ particular types of culture (Schein, 1992). Equally, the literature on leadership suggests that the ability to work within a culture is a prerequisite to effectiveness.

Despite the linking of culture and leadership in many parts of organization theory, little critical research has been done to understanding the links between the two concepts and the impact that such an association might have on managerial effectiveness. The absence of critical literature is vast given the numerous references to the importance of the two concepts in the functioning of organizations (Schein, 1992). Thus, the aim of this paper is to provide empirical evidence of the links between different types of organizational culture and managerial effectiveness.

The central objectives of this article are to illustrate the basic notions of Management Strategy and Organizational Culture. In particular,

• We highlight terms such as “Organisational Culture”, which as necessary to managers and entrepreneurs in order to create new values, especially in times of economic change.

• We develop a holistic framework, which centers on the interdependencies within leadership and organizational Culture.

• We aim at giving managers and researchers a “language” for some terms that can create reflection and dialogue on the subject. This paper will focus on how to achieve a functional strategy for a

business strategic change. The recommendations in the conclusion will not be prescriptive, but will provide an opportunity for organizations to embody what is best suited to their culture.

So, while change management depends on leadership, till today there has been little integration of these two in literature. The important role

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leaders play in the change process has been pointed by change theorists, but there is still no research that focuses on the relationship between leadership and change. Thus, the aim of this article is to find some parallels between the change literature and the leadership literature. LITERATURE REVIEW

The literature review in this paper is presented in four stages. First, the notion of culture and specifically organizational culture is discussed. Second, research into leadership is examined and finally studies combining organizational change and organizational change strategies are presented. Culture

Culture is the sum of the beliefs that shape norms of behavior and dictate the ways things get done in an organization. Ιt is not like a skin that an organization can discard as it selects a new organizational culture that is perceived to have strategic fit with its commercial strategy. Hofstede (2001) thinks that culture is the collective programming of the mind that distinguishes the members of one group from another. Others consider culture as a system of shared values (Deshpande and Webster 1989). Understanding culture can be useful in two ways. First, cultural insight provides awareness of the extent to which organization members are willing to accept change and a cultural assessment is likely to determine the root cause of the problems that need stronger performance.

Culture is the sum of the beliefs that shape behavior and dictate the ways things get done. A parallel definition of culture (Burke, 1994) emphasizes on the meaning of events that are occurring in the workplace, and how they influence how ways of doing things are introduced.

An organization with the best strategy in the world, but a culture that won’t allow it to make that strategy happen is doomed from the beginning. The importance of culture for managements lies in the fact that culture may constrain business organization or may create opportunities and affect marketing and product development (Blake and Laurence 1989). We must say here that culture is ultimately held and maintained collectively by all members of an organization and it acts as a moderating variable with respect to the implementation of change. Organizational Culture

There are numerous attempts to describe organizational culture. When we speak of that term, we refer to the meanings inherent in the actions of organizational commerce and discourse. An early description of organizational culture was given by Silversweig and Allen (1976, p.33), as ‘a set of expected behaviors that are generally supported within the group’.

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Some years later, it was also pointed out that organizational culture represents the set of norms in an organization.

Furthermore, organizational culture is an important determinant of climate. It is one of the most important elements of a successive organization. This term entered the management literature in the late 70’s. Later, it became “corporate culture”, a term which gained popularity from the work of Peters and Waterman (1982). It is true that a corporate culture can have a huge impact on an organization's work environment. Their main ideas suggest that functional corporate culture contributes to business success. This is why so much research has been done to pinpoint exactly what makes an effective corporate culture and how to change a culture that isn't working.

Experts in organizational behavior use the concept of culture to describe how members of groups understand their world and their place in it. Since Schein (1992) published the book Organizational Culture and Leadership, more researchers have recognized culture as a multidimensional concept. One of the most detailed definitions is presented by Schein (1992). According to him, (1992, p.3) “Organizational culture is the pattern of basic assumptions that a group has invented, or discovered in learning to cope with its problems of external adaptation and internal integration, and that have worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems”. According to him organizational leaders are a key source of influence on organizational culture (Schein, 1992).

Organizational culture has consistently emerged as a pivotal variable in determining the success of efforts to implement change in an institution. In that field, Peters and Waterman (1982) pointed out that the key features of successful companies are mainly cultural, that is they are about values and states of mind. These shared values by people in a group can be so persistent, that continue to exist even when the membership of the group has changed.

Organizational culture is one of many situational moderators essential in determining leadership effectiveness. Furthermore, this notion represents all those elements that “glue” together the members of an organization. Consequently, it affects the operationalization of the organization. So, besides scholars, organizational culture has also the attention of companies and managers.

Organizational culture is one of the most difficult dimensions of change management and involves both formal and informal structural components. These cultures are not uniform or static. They evolve over time and it seems reasonable that all cultural systems will exhibit continuous changes punctuated on occasion by more radical changes (Weick and Quinn, 1999).

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According to Mumford, Scott, Gaddis and Strange (2002), organizational culture represents collective social construction over which leaders have substantial control. This term is widely viewed as a source of competitive advantage to businesses. It can be described as a group of basic assumptions (Schein 1986), shared norms, that assists its members to cope with problems, thus providing a smooth running of the company. How change occurs within organizations will be influenced by the fact that cultures are underpinned by deep assumptions that are shared (Schein, 1992).

Organizational culture focuses on the shared behavioral expectations and normative beliefs in work units. In this respect, Amabile (1998) proposes that, by influencing the nature of the organizational culture, leaders can influence organizational members' attitude to work and motivation. Then the challenge is to select a set of actions that are feasible within the capacity of the organization to absorb change. Arriving at a decision about the right amount of pressure to be applied to achieve a change in culture is a balancing act described by Amabile (1998).

Defining an organization’s culture requires being able to identify common organizational references. For many researchers, organizational culture is the link between corporate success and effective organization (Peters and Waterman, 1982). Others suggest that organizational culture is a multivariate phenomenon and the various factors which comprise the concept must be identified (Beyer and Trice 1987).

Organizational change typically originates from two primary sources including change resulting from external or internal environmental factors that are outside the leader’s control and change resulting from a planned implementation. In order for an organization to be successful both external and internal environment should be considered. Gregory (1983) supported this view and proposed that when the external environment is subject to frequent change, a strongly homogeneous culture may make it difficult for the organization to adapt. Thus, strategies suggested by Ott (1989) are appropriate.

Organizational culture is an important internal environmental aspect that can lead an organization either to success or failure. Evidence has shown that it expresses the internal environment of an organization and reflects the extent of agreement between managers and employees assumptions (Aycan, Kanungo and Sinha, 1999). Furthermore, analysis of the organizational culture helps identify the structure of the organization and the beliefs of the employees, which are essential elements in the implementation of leadership.

Finally, Belias and Koustelios (2013) studied the organizational culture of Greek banking institutions. They showed that the dominant organizational culture of the institutions were hierarchical while employees preferred the clan type.

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Assessment of Organizational Culture Evidence showed that the assessment of the organizational culture

may help assisting the establishment of the changes, either structural or technological (Cabrera, Cabrera and Barajas, 2001). In 21st century, as more and more universities enter into new arrangements, the need to assess organizational cultures becomes crucial. This term has proved difficult to define, but several of its important components are agreed on by most researchers. These include the norms, assumptions and beliefs shared by organizational members, as mentioned earlier. Due to the abstract nature of these elements, there is a challenge for external researchers who want to assess organizational culture. It is even difficult for members of an organization to describe their own culture.

What’s more, top managers can detect mismatches between the present organizational culture and the culture they desire to establish. Thus, the assessment may help them to better design a potential change either in the culture of the institution or in an administrative manner (Cabrera et al., 2001).

Finally, the assessment of organizational culture is significant since it affects employees job satisfaction (Koustelios 1991), job performance and organizational change. Furthermore, organization culture was found to be strongly associated with organizational leadership corporate performance, knowledge acquisition and organizational learning (Liao, Chang, Hu, Yueh, 2012). Typology of Organizational Culture

There are many attempts to classify organizations according to their type of organizational culture. The difficulty in identifying a typology of organizational cultures is acknowledged, since it’s difficult to categorize beliefs of individuals.

According to Hofstede (1991), the behavior of an individual in the work place is influenced by three cultures: national, occupational and organizational. The first one involves the values that have been given by the family. The second is formed during school and professional life. While national culture is difficult to change during lifetime, the other two cultures may change.

The most notable efforts in that field were made by Cameron and Quinn(2006). They found that many studies of organizational cultures share many common characteristics and so there is a considerable overlap in studies. Cameron and Quinn(2006, p.105) also mentioned that “it is possible to identify a desired culture and to specify strategies and activities designed to produce change, but without the change process becoming personalized, without individuals being willing to engage in new behaviors, without an

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alteration in the managerial competencies demonstrated in the organization, the organization’s fundamental culture will not change”. Leadership

Change models of leadership have gained the interest of managers and scholars because of their promise of extraordinary organizational outcomes. In that field, much is written about leadership qualities and types of leadership (Bass and Avolio, 1994). For example, Bass (1985) states that leaders must promote change by creating vision. Generally, leaders must possess a clear understanding of the strategic objectives for their organization, identify the actions needed to reach those objectives and conduct an analysis of the organizations existing ideologies.

Strategic leadership needs to be transformational if it is aimed to serve the organization. In many instances, the type of leadership required to change culture is transformational, because culture change needs much energy and commitment to achieve outcomes. Theories of transformational leadership emphasize that change is accomplished through the leader's implementation of a unique vision of the organization through powerful personal characteristics designed to change internal organizational cultural norms (Hatch, 1993). What’s more, transformational leaders must operate from a foundation of high morality and ethical practices and have a fundamental understanding of the complex factors that make collective effort possible in an organization.

Leadership and organizational culture are widely believed to be linked in the process of change (Schein, 1986). A corporate leader who encourages continuous learning and favors change helps to define an organizational culture that is flexible. Rather than fearing condemnation for suggesting different directions, employees in this kind of environment will feel free to express their innovative opinions, leading to higher productivity.

Strategic leaders have the best perspective where knowledge is concerned to see the dynamics of the culture, what should remain and what needs alteration. According to Kouzes and Posner (1987, p. 30) when facing significant change, “Leadership is the art of mobilizing others to want to struggle for shared aspirations”. Leaders therefore must be skilled in change management processes if they want to act successfully as agents of change.

Leaders are recognized as exerting a dominant influence on the direction of cultural norms and basic assumptions in institutional settings. Van Knippenberg and Hogg (2003) argue that in high salience groups, leadership effectiveness is intensely influenced by how prototypical the leader of the group is perceived to be by his employees. The social identity perspective may be important when examining leadership and power, but it is by no means the only perspective.

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An understanding of culture and how to transform it, is a crucial skill for leaders trying to achieve strategic outcomes in the management of an institution. The role of the leader in adapting culture was discussed by Ott (1989), who claimed that this may be done through a number of processes including staff selection, socialization, removal of deviating members and communication mechanisms. Furthermore, the competing values framework points out the contradiction and dynamics of the organization. It also implies that people at the managerial level must be able to perform dynamic behaviors.

The main task of management today is the leadership of firm change. Good strategic change leadership involves instrumental roles and big interpersonal skills. Good change leaders find out the important dimensions of change leadership. Being able to balance the roles depends mainly on whether a leader has certain qualities needed for good change leadership. Finally, strong skills support these key change leadership qualities. Leadership’s problems

An adaptive work environment requires the adaptive leader to control direction, protection, conflict and norms within the organization’s systems. The three required elements of leadership are ability to influence, a common goal and employees that are willing to work toward the vision. However, even having all three elements in place, there is no guarantee that effective leadership can be practiced. Leaders often encounter resistance to their efforts to redirect an organization. Davy et al. (1988, p. 58) suggest that “the only certain thing about organizational and change is that nothing is certain’. Furthermore, they estimate that 'employee problems' are responsible for between a third and half of all merger failures.

To operate co-creatively, leaders and people need to put their first priority on the needs of the customer and to align as an enterprise team that works collaboratively across internal boundaries in service to that customer. Nadler, Thies and Nadler (2001) think that too many leaders make the mistake of thinking that they can change individual behavior in an organization by changing its culture. They suggest that for effective cultural change to occur there is the need for the active engagement of the CEO and executive team. Top leaders must assume the role of chief architect of the change process.

As mentioned before, change resides at the heart of leadership. Indeed, nearly two decades ago, Bass (1994) defined leaders as agents of change, whose acts affect other people more than other people’s acts affect them. In that field, Valikangas and Okumura (1997) advocate that one of the strongest motivations and sources of power for leadership is internalization, meaning the acceptance of leadership influence that is congruent with the

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behavioral motives of followers. Change that is executed by coercive power or for calculated gain in certain roles is not likely to be followed. They believe that the fact that individuals resist change is partly as a result of the leader's failure to grasp what motivates followers to change their behavior.

Leaders’ actions, words and behaviors have to resonate within national culture, organizational culture and the individual employee’s background and beliefs. One of the most common difficulties stems from what might be called 'cultural differences'. These differences, particularly at the top management level, are most likely to influence how the change is managed. Pondy and Huff (1988) claim that the implementation of any change process often has problems because it is improperly framed by top management. The human factors involved should guide any change process. They argue that framing strategies affect cognitive acceptance of organizational change.

Finally, it seems that how the leader intervenes depends on how he thinks the system works (Malby, 2006). Some amount of time pressure and possibly competition appears to be facilitative. On the other hand, too much pressure appears to lead to wrong solutions. Thus, an organization's important values and strategic objectives will impact on individuals' perceptions of their environment (Michela, Lukaszwski and Allegrante, 1995). Why Change

There are different factors as time, scope and others that should be considered before making the change. It is crucial for company managers to understand and change the organization effectively. For example, understanding the right time for change is an important issue. In the time of crises the organizations react faster than the time of longer strategic developments that may happen from time to time.

Scope is a second important section. In this section managers have to consider the degree of change that they want to apply within their company. It’s also important to clarify that resources available for the change which consist of cash, time (Pettigrew, 1987)and number of people involved, are important. These are the facts that should be considered before changes are made. Of course, after that managers have to design the solution for their problem. Change path is necessary for the organization and extend and speed of change are two important factors that shall be given attention. Change start point will refer to where and when the change should be developed. Change style is the style of implementation chosen by manager and there is no fix formula for that. It could be top down approach or the opposite. Technical, political and cultural interventions are the mechanism to be

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deployed. Finally, the team, the leader and even consulting should be clear before the change. Cultural Change

Changing a culture is a large-scale undertaking and eventually all of the organizational tools for changing minds will need to be put in play. To change or to manage corporate culture one has to be able to define and therefore pinpoint exactly what it is one is trying to change. In the area of organizational change management the attention of academic researchers and practicing managers has been focused on three principal questions: what changes, why changes, and when changes(Pettigrew, 1987). Finally, all significant organizational transformations require some level of corporate culture change.

As mentioned before, cultural change is concerned with beliefs, traditions and human behavior within the organizational structure. It is well Known that As Michela and Burke (2000) claim, to change culture, we must first understand it. Goffee and Jones (2001) propose that cultural change may often happen as subtle shifts within elements that characterize a particular culture.

It is also important to understand cultural change as involving strategic change. Sathe and Davidson (2000) suggest that culture change consists of changing people's minds as well as their behavior. The manner in which the culture change for each individual is evoked also has an important impact on the result and the consequences for each individual.

So far, it has been obvious that cultural change by its very nature is rather nebulous. Hatch's (2000) model of organizational culture change emphasizes the roles of both leaders and followers in creating and changing organizational culture. In general, these changes are moving away from traditional control, where leaders set rigid requirements, lead through fear.

The problem associated with culture and cultural change is the fact that everything is cultural. Cultural change was also discussed by Weber (1978), who attributed it to charismatic interventions of a unique and idiosyncratic sort. Furthermore, Weber thinks that a top executive's role as the main source of information is conferred by their important role in shaping culture.

Finally, any management team involved in cultural change efforts requires an understanding of what the new cultural assumptions and behaviors of both management and staff should be to support the successful implementation of an organizational strategy. Fishman and Kavanaugh (1989) suggest that the culture of an organization and how people respond to change is influenced substantially by the behaviors of the leader. Thus, implementing cultural changes is not simple: it involves re-moulding

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behavior and it’s a major change management challenge, taking a great deal of time and hard work from everyone involved. Organizational Change

Change is an inevitable part of existence for individuals and organizations and is a factor faced by leaders in the workplace when dealing with adaption to a dynamic business environment. According to Terry, Carey and Callan, (2001) it is true that an organizational change may create job insecurity to individual self-esteem. Thus, the adaptive leader’s first step in dealing with change centers on understanding its affect on individuals. Buono, Bowditch and Lewis (1985) claim that the subjective impressions of the individuals involved should be the primary focus in studies of organizational culture and of the changes that occur in business. As mentioned earlier, change is extremely dynamic and consequently, the change management process must also be adaptive. Cartwright and Cooper (1996) claim that the degree of constraint placed on individuals when a change from one culture type to another is in progress, will depend on the cultures being merged. They relate this to the four culture types (power, role, task/achievement and person/support) proposed by Harrison (1972) and propose that merging some of these forms of culture is likely to help an easier transition than the blending of others. Finally, the direction of the change in culture will affect the level of constraint placed on individuals. Changing an organization’s culture is one of the most difficult leadership challenges. That’s because an organization’s culture comprises an interlocking set of goals, processes, communications practices and assumptions. In that field, Cartwright and Cooper (1996) claim that during times of organizational change, such as rapid growth or a merger, most organizations will move to more strict control by imposing a greater level of constraint and reducing the freedom individuals have to make decisions. They further suggest that it is important that employees at all levels become involved in the change. In that domain, they proposed a continuum to show the relationship between cultural types and the effect on the levels of autonomy that each culture type placed on individuals. Galbraith (1977) adds to this model by proposing that, for an individual, there are two basic types of motivation, extrinsic and intrinsic, that can be provided by leaders. Selecting the right one is important, especially in times of extensive change such as a merger. Extrinsic motivation results when individual behavior is a result of factors external to the individual such as power exercised by leaders to bring about pressure to perform. This form of motivation results in individuals feeling compelled to engage in behavior for an outside source. On the other hand, intrinsic

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motivation is associated with active engagement in tasks because people find them interesting and is associated with an individual's need for competence and autonomy. As such, this kind of motivation is associated with some degree of self management and a sense of satisfaction associated with performing the task. Finally, there are different kinds of changes that companies will face during their life time. Sometimes there are internal problems occurring that needs to be solved or external. The conclusion reached here is that organizational changes are initiated due to either internal or external causes. So, two types of organizational change have been differentiated according to the criterion of cause: organizational development and adaptation (Porras and Robertson, 1987) Organizational change strategies

Strategic change is a way of changing the objectives of the company in order to obtain greater success. There is no certain magic formula to do the job and of course it is not always leading to success. The practice of strategy execution has been thoroughly researched and documented in the past decades by academics. Consequently, there is no shortage of suggested approaches and principles for achieving successful strategy execution. When classifying organizational change strategies almost all authors start with Chin and Benne (1969), who recognized three basic ways to implement change: rational empirical, power coercive and normative re-educative. This classification has been supplemented many times.

Finally, a useful strategy must consider (Crawford, 2013): • the organizations current capabilities • the organizations’ competencies and • the agreed change management model for the needed change of the

organization Employees

Helping employees through change is not an easy task. It requires formal programs that must be introduced gradually and managed with care. When cultural change happens, employees become aware that the measuring tools for performance and loyalty change suddenly. This threat to old organizational lifestyles leaves members in a state of defensiveness accentuated by low levels of trust within the institution and cultural shock.

Individual resistance to change is one of the primary reasons that change initiatives fail at all levels. Mirvis (1985) claims further that employee reactions pass through four stages: (1) disbelief and denial, (2) anger and resentment, (3) emotional bargaining beginning in anger and ending in depression, and (4) acceptance. Unless these different stages are

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recognized and dealt with, employees will resent change, will have difficulty reaching the acceptance stage, and the risk of failure is increased significantly.

Furthermore, an individual's reaction to change will be influenced by situational appraisals that will reflect the individual's cognitive evaluation regarding how a situation will affect his or her level of wellbeing (Lazarus and Folkman, 1984). An individual's emotional or affective experience during a change process impacts their commitment to facilitating a successful organizational change and their behavioral contributions to the change effort (Huy, 2002). More specifically, individuals' positive affective reactions to change positively influence commitment to change (Herscovitch and Meyer, 2002). On the other hand, individuals' negative affective reactions to change positively influence behavioral resistance to change.

Social identity theorists (Haslam and Platow, 2001) would argue that a shift from the personal towards the relational level of identity is appropriate in an analysis of leadership in organizational contexts. That theory focuses on the notion of the self concept that comes from memberships in social groups and contrasts with personal identity.

Finally, the influence of leaders rests on how others regard them. According to Weber (1978), leaders in this sense are lent prestige when employees believe in them, and are willing to accept their decisions. Conger and Kanungo (1988) point that leaders need to understand that management refers to processes of controlling, while leadership is the process of motivating people to change. Organizational Crisis (merger)

It’s hard to argue with the idea that company leaders play a vital role in successful mergers and acquisitions. In times of organizational crises like a merger, most organizations will tighten control to effect change and place a greater degree of constraint on the individuals.

Mergers and acquisitions almost always involve some level of transformational change and disruption. Covin, Sightler, Kolenko and Tudor (1997) claim that individuals of an acquired firm will feel the impact of a merger more strongly with associated specific behavioral outcomes. For example, individuals from an acquired firm in a merger may suffer from feelings of worthlessness and may feel inferior because of loss of autonomy.

Success in aligning strategy, leadership and organizational culture can lead to profitable growth after a merger or acquisition. In that field, programs are presented as departures from an organization's past fail because the cognitive structures of members constrain their understanding of the new initiatives.

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Our thesis From the bibliographical research done above, we can conclude that

leadership impacts more on organizational culture than culture influences strategies. So, the most fruitful success strategy is to begin with leadership tools, including a vision of the future, cement the change in place with management tools, such as role definitions and control systems and use the pure power tools of punishments as a last resort, when all else fails. What’s more, the most profound strategy for shifting an organizational culture is offering multi-day leadership retreats cascaded through the organization. These retreats blend organization performance with a focus on personal growth and relationship skills.

To sum up, strategic change brings so many challenges. These include time required to develop, implementation of the plan as well as assign people to come with strategies. There are different methods that can assist organizations in solving these challenges, which need great support and involvement of senior management to be successful. Besides that, there is a need of design team to define the basics of the change. Finally, strategic changes sometimes comes to be vital for the organizations, but beside the implementation of the change, time and people in the organization are very important.

Furthermore, our point of view is that that companies make efforts to innovate their processes in order to achieve growth and to improve profit margins. Thus, implementing Organizational Change is one of the most crucial, but least understood skills of leaders nowadays. After the literature review, we feel that some of the negative responses to changes are caused by leaders’ not understanding the importance of communicating a change message.

More generally, we have drown several significant theoretical and practical implications from this paper. The most important is the usefulness of further research into relations between organizational culture and organizational change strategies. In this article, a theoretical view of the relationships among transformational leadership, organizational culture and climate for organizational innovation was developed. This paper has also shown that there is a theoretical basis for the assumption that organizational culture is one of the factors in selection of organizational change management strategies. Of course, it is necessary to empirically test this assumption by testing the hypotheses generated in this paper.

Overall, the linkages found in this study among specific leadership behaviors, organizational culture suggest that it may be possible to develop more theories about proximal determinants of organizational cultures dealing with change. This paper also implies the need to expand research to other aspects of organizational change. It is necessary to explore whether

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organizational culture impacts the character of the change process and to what extent. It is also necessary to identify if and how the culture impacts the efficiency of the change process and its success.

From this paper an assumption also emerges that there may be a feedback effect of organizational change strategy on organizational culture. The question is ‘can the application of a certain organizational change strategy imply changes of organizational culture and if so, how’? Finally, the paper has pointed out the need to explore the impact of organizational culture on other elements of organization and management, such as leadership style, motivation, and reward system.

Practically, we can recommend this paper to company management which is planning organizational changes, to help with choosing the management strategy for change that is compatible with the culture of their organization. This will contribute to the success of the change process. In order for this to be possible they must have a good knowledge of the culture of the organization as well as of the available organizational change strategies. Conclusion

As mentioned before, the evidence in this study suggests that leadership is associated with organizational culture, primarily through the processes of articulating a vision, and to a lesser extent through the setting of high performance expectations and providing individual support to workers Thus, generally speaking, the key to choose the right approach to culture change is to Know how organizations function. As social systems comprising work, people, formal and informal systems, organizations are resistant to change and designed to neutralize the impact of attempts at change. Although culture change is necessary in creating and reinforcing organizational transformation, our position is that making necessary structural changes may serve as the initial intervention for shifting culture.

Also, the findings of this study are consistent with research that indicates that vision is a major facet of leadership and is associated with organizational culture (Bass and Avolio, 1994). Generally, leaders play a critical role in selecting and planning appropriate change management approaches. In summary, it is important that the leaders of the organization create an atmosphere of psychological safety for all individuals to engage in the new behaviors and test the waters of the new culture. Employees need to be involved in order to verify for themselves the validity of the new beliefs, examine consequences for themselves as an individual and, explore how they can contribute to the change effort (Zammuto, Gifford and Goodman, 2000). Therefore, the underlying causes of employee resistance need to be studied carefully and understood fully if improved outcomes are to result.

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Week 6 Assignment Resources/What lies beneath - The role of informal and hidden networks in the management of crises..pdf

Financial Accountability & Management, 30(3), August 2014, 0267-4424

What Lies Beneath? The Role of Informal and Hidden Networks

in the Management of Crises

DENIS FISCHBACHER-SMITH AND MOIRA FISCHBACHER-SMITH∗

Abstract: Crisis management research traditionally focuses on the role of formal communication networks in the escalation and management of organisational crises. Here, we consider instead informal and unobservable networks. The paper explores how hidden informal exchanges can impact upon organisational decision-making and performance, particularly around inter-agency working, as knowledge distributed across organisations and shared between organisations is often shared through informal means and not captured effectively through the formal decision-making processes. Early warnings and weak signals about potential risks and crises are therefore often missed. We consider the implications of these dynamics in terms of crisis avoidance and crisis management.

Keywords: risk, crisis, informal networks, control, organisational performance

INTRODUCTION

A striking characteristic of organizational life is that there is a lot of talk about decisions, decisions that have been made, are to be made, will be made, should be made, will never be made; talk about who makes decisions, when, how, why and with what results. Organization members interpret a significant part of activities around them in terms of decisions (Laroche, 1995, p. 67).

The processes of decision-making are central to accountability and control within organisations. It is well known, however, that organisations tend to manage what they can measure and that behaviours and reporting alter accordingly,

∗The first author is research Professor of Risk and Resilience in the Adam Smith Business School at the University of Glasgow. The second author is Dean of Learning and Teaching in the College of Social Sciences and Senior Lecturer in the Adam Smith Business School at the University of Glasgow. This paper is based on research funded by the EPSRC (Grant EP/G004889/1) and by the Glasgow Centre for Population Health.

Address for corresspondence: Denis Fischbacher-Smith, University of Glasgow Business School, Gilbert Scott Building, Glasgow G12 8QQ. e-mail: [email protected]

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often to the neglect of important but un-measurable information and activity (Seidl, 2007; and Smith, 2005a). The focus on measurement encourages decision- making that attends primarily to those activities that are known, visible and that can be made explicit. Decision making in relation to risk and risk assessment in particular, has become increasingly prominent in organisations due in part to the reputational damage that can ensue following a crisis and from which organisations have great difficulty recovering (Sipika and Smith, 1993; and Smith and Irwin, 2006). Such assessment relies primarily on calculations of probabilities and the consequences of particular hazards, and this process becomes contextualised within information sharing about organisational risks. This process often relies on experts and senior staff within the organisation to calculate the nature of the risk. These groups draw mainly on hard data or information that is known within the organisation around failure modes and their effects. This information is then shared amongst decision makers. There are, however, several problems with this approach.

Firstly, the process is more effective when the probabilities of failure are known and the consequences are well understood. The approach has problems when it is applied to low probability, high consequence events where the frequency of occurrence is so low or the process is so new that there is uncertainty around the statistical judgements of occurrence (Fischbacher-Smith, 2010). Secondly, there are potential issues around the role that technical expertise can play in the process as powerful interests can serve to distort the assessment of risk under certain conditions (Collingridge, 1992; Collingridge and Reeve, 1986; and Smith, 1990). Thirdly, even where information is available about a particular hazard, the decision-making process can also be shaped by judgement of that risk which is based on informal or more qualitative information. We argue here, that despite the use of such information and expertise, the distribution of knowledge across and between organisations presents significant challenges to organisations in the context of decision-making and risk management because many of the early warnings of crises are shared through informal networks that are both unobserved and potentially unobservable. It is for this reason that organisations often only discover that many of these indications existed about the potential for a crisis after the event. These warnings were either undiscovered until after the event or had been discovered in advance but were not fully understood or prioritised because they did not fit with the decision making paradigm of the organisation (Fischbacher-Smith, 2012). As many of these early warnings exist within intra- and inter-organisational networks, the challenge for management is that of identifying and managing this otherwise hidden information amongst often unobserved and unobservable networks and it is the nature of this challenge that forms the core of the paper.

How information and knowledge informs the decisions that managers make, is something which has been the subject of considerable research interest (Argyris, 1990; Boisot, 1995; Collingridge, 1992; Collingridge and Reeve, 1986;

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and Seidl, 2007). Of importance within this literature has been the role of socio-technical networks in shaping the supply of information, verifying and challenging assumptions around decision parameters, and in identifying early warnings of the potential failures associated with particular decisions (Ballinger, et al., 2011; Cross et al., 2006; and Jansen et al., 2011). In many respects, socio-technical networks are a central dynamic of organisational performance, particularly in the context of human services such as healthcare (Doolin, 1999). Here, an organisation’s dynamic capabilities (Augier and Teece, 2008; and Barreto, 2010) are a function of the individuals and teams that interact together to deal with the demands of the ‘problem space’ (Boisot, 1995; and Boisot and Child, 1999) as well as the ways in which the organisation communicates information, structures its knowledge management processes, and develops its staff. The nature of the information and data that is provided, and the processes through which it is analysed and stored, are important elements in shaping how effectively organisations manage this information space and make decisions in the process.

The recent Europe-wide crisis around the contamination of processed foods illustrates the nature of the problem well. In January 2013, beef products in the UK and Ireland, were found to contain significant proportions of horsemeat (Castle and Dalby, 2013; Meikl et al., 2013; Meikle and McDonald, 2013; and Williams, 2013). This horsemeat had made its way into food supplied in hospitals and schools, despite public sector procurement regulations and quality control processes. The subsequent testing by government agencies revealed this to be an endemic problem within the European Union (Leake et al., 2013; Linchfield et al., 2013; and Meikle et al., 2013) and highlighted the difficulties associated with auditing information surrounding the international production and transfer of food products. What became evident from the early stages of this crisis was that financial drivers were a key factor in shaping behaviours in a globalised supply chain. The crisis also illustrated the problems associated with a weak regulatory framework (or at least one that was weakly enforced) and a range of issues around auditing compliance. The horsemeat crisis was not the only event to illustrate problems around regulation and compliance. The death of patients at mid-Staffordshire hospital (in the UK) (Francis, 2010), the so-called ‘horsemeat scandal’ (Castle and Dalby, 2013; Leake et al., 2013; and Thomson, 2013), and the presence of non-clinical grade silicone in breast implants (Berry and Stanek, 2012; and Freshwater, 2012) also highlighted the problems around accountability and control against a backdrop of economic pressures.

In human services, such as health care, where organisations are heav- ily dependent on their human capital to achieve effectiveness, knowledge, information, data and decision making can be seen as being largely co- produced with other organisations involved such as social care, education, and third sector agencies providing social support (Osborne, 2006 and 2009). As such, the quality of the human, relationships between service providers (which are often informal), and between these providers and their consumers

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(or patients) also significantly influences the nature of organisational perfor- mance and effectiveness. Much of the literature on service provision emphasises these interactions in terms of improving service integration, strengthening inter-agency cooperation, and clarifying protocols between agencies so as to reduce gaps in service provision. Some stimulus for this has arisen out of cases concerning child protection and older people’s services, especially those where the system was deemed to have failed a vulnerable child or older person. Such services have often provided a focus on the difficulties associated with this network of co-production especially in relation to communicating problems or near misses, or following up on concerns as early warnings. Both children’s and older people’s services are particularly good examples because protection and care depends almost entirely on effective inter-agency (health and social-care) working. Information flows and knowledge management are thus often identified as processes where failures can occur around early warnings and near-miss events (Rasmussen, 1982 and 1983; Reason, 1990 and 1997; and Turner, 1976 and 1978). Within this literature, however, little attention has been given to the substantial limitations organisations have in controlling informal information sharing and decision making between networked organisations and thus the vulnerabilities networks can create.

Our aim here, therefore, is to consider how networked service organisations rely on informal human interaction as an essential conduit of information and knowledge exchange, and to illustrate how these interactions often remain unobservable and uncontrollable by managers, thus having significant potential to directly cause and/or escalate crises. Drawing on both inter-organisational theory and the extensive body of work in crisis management, we examine how vulnerability may be created and early warnings ignored and we consider the implications of informal networks for managerial intervention, contingency planning, and managerial control. Before exploring these processes further, we first need to outline some of the key factors around the management of risk and the limitations of control.

RISK, CONTROL AND UNOBSERVABILITY

Risk is typically understood in terms of estimating both the likelihood and the consequences of a particular event occurring (see for example, Royal Society, 1983 and 1992). Risk management is concerned with the processes of identifying areas of potential hazard, reducing the probability of their occurrence and mitigating the remaining potential vulnerability that exists in relation to that risk. Residual risks are ideally removed, or if that is not possible, then the potential losses are insured. In terms of contingency planning for risk, well- prepared organisations will develop policies to deal with a range of hazards from ‘natural’, through technological accidents, to malicious or erroneous damage caused by the actions of employees or external agents. Such policies invariably seek to ensure a coordinated, efficient and effective response to situations that

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arise, and staff will be trained (to some extent) to respond to such situations (Smith, 2000 and 2004).

An important consideration within the risk management process is how the activities and information flows that occur within the organisation are controlled through the (risk) management function and the limitations associated with that process. Figure 1 shows the relationship between three employees: a manager (designated as ‘M’) and two members of staff (‘A’ and ‘B’). A great deal of management theory and practice tends to assume that sufficient information will be captured through formal processes, and that early warning signals about potential problems will also be captured in this way (Brookfield and Smith, 2007). As such, this conforms what Seidl terms the ‘structures of observation’ – which leads to those elements of organisational performance that are observed (the zone of observability) and those that are effectively ignored (the zone of non- observability) (Merton, 1957; and Seidl, 2007). These ‘structures of observation’ involve two considerations: the first concerns how such structures can shape observations and the second concerns how these observations relate to each other across time and place (Seidl, 2007). Knowledge also provides the mechanism by which certain observations are excluded and Seidl argues that:

knowledge is a selection of certain (generalized) distinctions for observation from all possible ones. Thus, the reverse side of knowledge is an exclusion of distinctions for observation; an exclusion of possibilities of observation (Seidl, 2007, p. 20).

Figure 1

Elements of Organisations

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Management will invariably seek to shape the nature of observations and the processes around knowledge creation and transfer. Invariably, this is seen as taking place through formal managerial processes and the bureaucratic functions of the organisation, rather than through any informal processes. In reality, however, a considerable amount of information is exchanged informally between employees and may bypass formal management mechanisms/functions.

The logical extension of this argument is that at any point in time, managers will have incomplete information around discussions pertinent to risk and, more importantly, may fail to identify information that would point to early warnings of impending failure. In some respects, these early warnings may be missed as a result of what Seidl (2007) terms non-knowledge and the exclusion of certain forms of observation. Similarly, the leakage of information and knowledge outside of the organisation can bypass existing control mechanisms and be used to generate harm for the organisation through direct and malicious actions by outsiders. The insider threats are increasingly seen as important due to the threats from espionage (both commercial and state), terrorism, and organised crime. Inevitably, such processes are also (or aspire to be) invisible to detection and therefore also to management. When one considers that there is a normal degree of misbehaviour within organisations such as bending rules, cutting corners, bypassing ‘unnecessary’ bureaucracy (see Ackroyd and Thompson, 1999), then it requires little imagination to see how intentional harm may be caused by those with malicious intent seeking to exploit weaknesses.

Although managers are likely to want to create structures where they themselves become the key connector between individuals, in reality, situations are more complex for various reasons. Firstly, and particularly in healthcare, multidisciplinary teams, integrated services and managed clinical networks for example, all require team-wide formal communications and the ability of team members, who may not all be employed by one organisation, to take devolved decisions along the lines of their professional training, autonomy and judgement. It may be, for example, that a social worker and community psychiatric nurse (employed by the NHS and Council/Local Authority respectively) need to undertake a joint visit to a patient in the patient’s own home. Their decision making will be influenced by their training, the particular circumstances, the health and wellbeing of the patient, any informal ‘modus operandi’ that the two individuals have reached after working together over time, any relationship of trust, and prior knowledge of the patient or locality. Such dimensions do not fall within the structures of observation to any great extent despite the role of formal inter-agency protocols and the extensive documentation of visits and assessments.

Their manager(s) will be geographically and temporally remote from that decision so will have limited control over the nature of their interaction, little opportunity to identify the existence of an informal relationship between them and therefore, limited opportunity to capture the information shared. In the majority of cases, this will not give rise to a crisis and whilst it may render the

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manager a less socialised perspective of their own area of responsibility, day to day service may be provided to a high level and patient needs met. However, there are sadly cases where difficulties arise and crises do emerge. One need only read the newspapers to hear frequently of cases where a patient has injured someone, where the patient was known to health and care services and where, ‘poor communication’ is deemed to have allowed the situation to occur and indeed to escalate to the point that it has. The issue then is how, and indeed if, it is possible for a manager to ever be able to capture or ensure that key knowledge in a situation like that is communicated and acted on appropriately.

When multiplied to consider the exponential number of informal relationships within and between organisations in which risk-related issues might be communicated, the challenge to organisations and their managers dealing with risk grows significantly. Figure 2 captures the formal risk analysis processes between teams (within or between organisations). It also identifies the informal communications (dotted lines between A and B) and the way in which they feed into wider sets of informal network communications they engage in.

The challenge for organisations is that where multiple departments or organisations are linked together, the focus is normally on formal risk analysis processes which will, in turn, be based on the structures of observation that are in place within the organisation(s) involved in delivering a service or responding to a crisis where it occurs. The structures of observation will help to shape perceptions of the range of anticipated events and any worst-case scenario. The

Figure 2

Knowledge Transfers Around Early Warnings

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outer interactions within Figure 2 are largely of an informal nature and may capture information that is present within the zone of non-observability. As the informal networks extend beyond the span of formal controls, early warnings (often fairly weak signals) are not likely to be identified in an effective manner.

Many of the information flows and communication processes that take place within organisations occur informally. Colleagues share with their peer groups the shortcomings of processes, the inadequacy of information, the limitations of data, the distortions within management information systems, and yet often, managers themselves are unwilling to acknowledge such shortcomings and so do not recognise the potential for failure. Interactions between individuals ‘A’ and ‘B’ are typically interpreted by managers through the lenses of formal organisational structures and formal reporting mechanisms, to the neglect of the informal, yet, as the dotted lines in Figure 1 denote, it is likely that there will be multiple informal communications between ‘A’ and ‘B’, and these potentially transcend formal boundaries as discussed above. Bureaucratic processes will therefore inevitably fail to capture the detail of early warnings and will often prove to be too slow to react when these warnings are captured. They may also be unable to contain the flow of sensitive information outside of the organisation. Overly-bureaucratic environments may also cause individuals to violate (in order to get the job done), thereby moving the organisation closer to the potential for failure whilst allowing managers to believe that their perceived higher levels of controls will guarantee increased safety (Ackroyd and Thompson, 1999; Reason, 1990 and1997; Weick, 2001; and Weick and Sutcliffe, 2001).

This process is shown in simplified manner in Figure 2, where a set of interactions take place that lie outside of the normal sphere of managerial control and which generate a perception of order in a situation where the reality is disorder. It is within these informal relations that a great deal may be discussed about the organisation, about the range of tasks and activities undertaken (e.g., discussion of management’s approach to a particular project) and that will thereby generate considerable potential for sharing essential knowledge about hazard and risk. The organisation’s inability to capture this information will inhibit its ability to prevent crises as this informal system is an essential transmitter and creator of knowledge around risk. Unfortunately, the formal processes surrounding risk assessment will often not take account of these informal networks (as a source of early warning information) as they sit outside of the structures of observation imposed by the organisation. Thus, early warnings and weak signals shared within these informal networks will not be captured by the organisation. In response to these problems and information asymmetries, many organisations seek to add multiple layers of controls and build further redundancy into the system in order to prevent failures from escalating. However, not only can such approaches bring with them problems around the escalation of risk (through processes of emergence) but they serve to make the system more opaque and therefore more difficult to manage. These additional layers of control are also no better able to deal with unobservability.

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If systems designers and those involved in managerial and accounting control functions do not consider certain elements to be important then they will remain marginalised and essentially unobserved. During the horsemeat crisis in the UK, for example, a senior manager within a large food retailer observed that the industry does not routinely check for the DNA of some animals and so its presence or absence is never verified. Many organisational controls are based on such assumptions. The underlying problem of hidden networks of knowledge therefore remains.

A NETWORK PERSPECTIVE ON CRISES AND VULNERABILITY

The myriad relationships perpetuated by globalisation and by government approaches to involving private sector providers in the delivery of public services mean that all aspects of the design, delivery, management and measurement of product and service delivery ultimately need to be considered from a network perspective (Kickert et al., 1997). Organisational performance is deemed to be improved through the increased flexibility and responsiveness afforded by carefully designed inter-organisational relationships and by improvements in the transparency, auditability and governance of information within that process (de Bruijn, 2007). Other alleged benefits include quicker decision making processes, improved communications and a reduced emphasis on command and control. A concomitant focus on core business activities and efficient means of delivery has frequently resulted in efficient internal and external networks that allow for ‘just in time’ delivery and lean production. Better integration is thought to reduce duplication, improve the efficiency of resource allocation and resource utilisation, and to ensure that decisions are taken close to the consumer, i.e., at the locus of service provision.

Paradoxically, the same networks that generate these efficiencies for organisa- tions in terms of the speed of interaction and the extent of the supply chain, also generate problems. Networks have brought with them the potential for failures to migrate quickly through the ‘tightly coupled’ and ‘interactively complex’ (Perrow, 1984) nature of the organisation as a system. In this way, ‘just-in- time’ processes can easily become ‘just-too-late’ (Smith, 2005b) as organisations no longer have the resource slack that they need to deal with surges in task demands. The capacity of a regional health authority to respond to a disease outbreak or a major incident, for example, is often largely contingent on its resource slack, and the effectiveness of its emergency planning arrangements with other agencies. Where the communication of information, decision-making, the utilisation of resources, and the network infrastructures that support them are inefficient or ill informed, then an existing crisis can escalate quickly across that system and exceed the capabilities of service providers to deliver what is necessary despite contingency arrangements (Smith, 2005a).

The central role of public-private supply chain networks within a highly globalised industry raises some significant challenges for public management

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regulatory systems, especially in a period of intense cutbacks and austerity. What is clear from a consideration of several crises in recent years is that any weaknesses in state regulatory systems at the national level can have a major impact on vulnerabilities within the single market of the European Union. As this economic trading block increases its membership and given the differential impacts of the economic downturn across this economic landscape, we should not be surprised that the various state regulatory agencies differ in terms of their performance. Clearly, the contamination of the food chain by horsemeat is indicative of this problem.

The emergence of the breast implant case in late 2011 and early 2012 also illustrated how the interconnected nature of organisations can generate problems, in this case, arising from unethical behaviours, to have a deleterious effect on other organisations in the network. The use of non-medical grade silicone by the French-based company PIP and the subsequent concerns of women who had them fitted, resulted in a crisis that spread throughout Europe and internationally (Keogh, 2012). In the UK, the crisis prompted a government assessment of the safety of PIP implants (Keogh, 2012) and, despite the low level of calculated risk, there was considerable pressure placed on private providers to remove implants (O’Dowd, 2011a and 2011b; and Templeton and Follain, 2012). As many of these implants were part of a cosmetic procedure, they were carried out privately. For those implants carried out by the NHS, an undertaking was given to replace them.

Both cases also illustrate the impacts of a de-regulation culture and an associated erosion of regulatory capability around monitoring and enforcement. Within an age of austerity, this erosion of regulatory capability can be seen to decrease the chances of the state being able to detect violations and may, at the same time, increase the pressures on organisations within the supply chain to violate in an attempt to maximise profitability. Within such a context, warnings around violations are more likely to emerge from informal networks and whistleblowing rather than through inspection regimes. The deaths at mid-Stafforsdhire hospital serve as an illustration of the failures in regulatory processes to identify poor performance around patient safety and to learn effective lessons from such events (Francis, 2010; Ocloo and Fulop, 2012; and Reid and Catchpole, 2011). Both the PIP and horsemeat contamination examples also illustrate the role of trust within the regulation of risk across extended supply chains and networks. At the core of this is how receiving elements within a supply chain assume that the products received into their own processes meet the standards required. Invariably, this involves some degree of trust between members of the supply chain network; often supported by informal relationships that evolve over time.

The challenge for public management is therefore how to leverage informal networks when the formal regulatory mechanisms are degraded and how to understand and manage the informal dimension of inter-organisational networks so as to minimise their vulnerabilities. Yet our understanding and

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management of formal and informal networks and network performance is demanding both conceptually and practically, meaning there is as yet, limited research-based insight for public managers to draw upon in practice. Attention has typically been given to aspects of inter-agency collaboration such as sustaining collaborative effort, achieving collaborative advantage and evalu- ating the success of such endeavours (Head, 2008; Huxham and Vangen, 2005; Jaaskelainen and Lonnqvist, 2011; and Rodan and Galunic, 2004) rather than with the management of informal networks and their impact on the generation and migration of crises across organisations, spaces and places.

Socio-technical networks generally, and informal networks in particular, are not routinely seen as a source of vulnerability and much of the literature emphasises the benefits derived from social interactions and relationships. These include the rapid dissemination of information, the communication of tacit knowledge, potential improvements in organisational performance, and the ability to quickly galvanize interest and support where networks are supported by communications structures (Borgatti and Foster, 2003; and Gnyawali and Madhavan, 2001).

There is, therefore, a double-edged aspect to socio-technical networks: they can both allow risks to escalate and can provide organisations with a degree of resilience around crisis prevention. The more resilient an organisation can become, the more effective it should be in picking up on, and dealing with, early warnings. It becomes important therefore to understand how such hazards, and the risk of these hazards, can be affected by, and also affect, socio- technical networks within and between organisations. However, as we go on now to explore, much of the interaction within socio-technical networks is informal and frequently hidden presenting significant challenges to managers and accountants seeking to ensure transparency, probity and accountability.

HIDDEN AND INFORMAL NETWORKS

Networks transcend formal organisational boundaries and formal means of observation and control. They are also usually characterised by elaborated codes (Bernstein, 1966) representing the language used by expert groups within the network. These codes are often impenetrable by those outside of the expert group and serve as a barrier to discourse. At its core, knowledge is constructed (or rejected) as a function of how we make sense of what we ‘observe’ in the world around us (Weick, 2001; and Weick and Sutcliffe, 2001). We tend to select or accept information that suits our needs, and that we recognise as relevant to our interests (Boisot, 1995; Collingridge and Reeve, 1986; and Taylor, 2000). In part, this sensemaking process is shaped by the values and core beliefs that we hold. For example, in a healthcare setting, clinical staff may readily identify and accept information that reinforces their views on particular approaches to patient care, but be much less receptive to (and thus pay less attention to)

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information about cost, purchasing options or managerial incentives. As Powell observes:

The most useful information is rarely that which flows down the formal chain of command in an organisation or that which can be inferred from shifting price signals. Rather, it is that which is obtained from someone whom you have dealt with in the past and found to be reliable. You trust best information that comes from someone you know well (Powell, 1991).

Thus, informal networks may become powerful conduits of knowledge that is often deemed to supersede or negate organisationally-produced knowledge. Such exchanges are, however, largely hidden and thus evade the normal management and control processes within organisations.

Seidl (2007) argues that observation and knowledge are linked but they are not the same thing:

. . . knowledge is something that guides observation. That is, it is something that in the concrete moments of observation provides an orientation for where to draw the distinction. In that sense, we can parallel knowledge with structures of observation (Seidl, 2007, p.19).

How we define and frame a problem will largely determine how we observe and perceive it and this will, in turn, shape our response to it. Informal networks can, however, allow for ‘non-knowledge’ (Seidl, 2007) to be challenged, as evidence from other contexts and other perspectives is brought to bear on the constrained observations that are codified within organisations. Professional bodies are a key conduit for this process as they provide a range of mechanisms for information sharing and networking. The issue then becomes one of whether the organisation absorbs and responds to this knowledge. The interactions between individuals generate a set of connecting fabrics that both exist, and are perpetuated beyond, the control and sphere of any single organisation.

In these ‘spaces’, knowledge is created and disseminated and serves to shape the views and behaviours of individuals within the network. This, in turn, creates social capital and knowledge that is the possession of the individual (and the network) and not, necessarily, their employer. Not all of this information is necessarily actionable. For example, local authority education staff who deal with vulnerable children come to know the children’s circumstances well, often develop informal ties with staff in related agencies such as healthcare, social care, schools and the police. This is particularly the case around those families where there are anti-social behaviour or addiction problems such that families are brought into contact with multiple agencies. During informal exchanges, background information is often passed between individuals that is not officially permissible (due to client confidentiality) but which front line staff value and deem necessary to effectively undertaking their role. Such communications can result in interventions (under other auspices) that avert a potential crisis. It is also conceivable though that within the network space there is also the

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potential for disinformation and failure as the knowledge communicated may be inaccurate, decontextualized, or out of date, thereby leading to inappropriate actions. Such failures can migrate quickly and create multiple ‘pathways of vulnerability’ (Smith, 2005b) in which the potential for failure can be embedded and remain undetected across a range of connected organisations. These pathways are an extension of Turner’s (1976 and 1978) notion of incubation and Reason’s (1990) resident pathogens by elevating the importance of space, place and time in both the generation of failure (failure modes and probabilities) and its ‘complexion’ (failure consequences and cascades). If we consider the failures that can be generated within (supply chain) networks then it is possible to see organisations as having multiple ‘pathways of vulnerability’ embedded within their sphere of operations. Many of these pathways will originate outside of the organisation’s formal boundaries but will have consequences within them. Informal networks are, therefore, an important but essentially neglected element of an organisation’s risk portfolio as there is a largely under-explored ‘dark side’ to them.

DECISION MAKING: DEVELOPING CONTINGENCIES AND MANAGING CRISES

The managerial limitations we have highlighted so far create both intra- and inter-organisational vulnerabilities. The gaps in knowledge combined with an inability to observe and control much of the communication and knowledge concerning technical and non-technical issues, will serve to create holes in organisational defences. Reason (1990) argues that these gaps may become aligned with gaps in other parts of the organisation, creating vulnerabilities at a number of levels within the organisation. Where gaps become aligned due to the range of issues noted previously with regards to information, communication, error reporting behaviours, hierarchy and so forth, then latent error pathways are created such that hazards can permeate through the organisation(s) and its networks, thereby creating significant losses in terms of control, reputation, and service provision. At its worst in a healthcare context, this means an adverse event in hospital, failure to respond to a community crisis on time, poor diagnosis and inappropriate pathways of care or the death of a patient or innocent victim (Fischbacher-Smith and Fischbacher-Smith, 2009). A multi-agency network thus potentially incubates a significant risk of destabilising a number of organisations simultaneously or in a domino effect. As a consequence of these non-observed networks, there will be information about the various risks that are generated as part of the organisation’s activities that is not captured by managerial control systems i.e., through the formal processes. The essential issue here is that at any point in time, the risks that are identified and measured within a formal process will represent only a proportion of the hazards that are faced by the organisation.

There are important implications for contingency planning given this line of argument. Organisations’ contingency planning processes will generally be

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based on the formal interactions that are measured and managed. Senior staff who typically develop contingency responses, will rely on formal information and data analysis to calculate capacity and to determine a portfolio of risks, typically informed by a local risk register. Informal communications amongst those who deliver services, may present quite different accounts of capacity, knowledge, understanding, decision making and communication pathways that will render some contingency planning assumptions invalid. This means conditions may arise that move the organisation beyond its contingency limits and outside of the scope of the plans that are put into place to deal with serious adverse events (Smith, 2005a). Thus, although it is often assumed that the identification of risk and the development of associated contingency plans is largely sufficient to deal with any ensuing crisis or hazardous situation, it is more likely to be the case that there will be various circumstances in which this proves to be a grossly inadequate assumption. It is not unlikely given our argument above, that a healthcare provider would quickly find that many of its assumptions were inadequate during contingency planning activities and that a crisis situation therefore quickly escalates beyond the contingency limits. Moreover, given the networked nature of organisations, as the PIP case illustrates, events combine and create emergent conditions that are unexpected and uncontrolled, taking the organisation(s) beyond anticipated and controlled limits.

It is at this point that we again recognise the dual role of informal networks. When the organisation is dealing with issues that have been anticipated and are within the scope of the contingency response, they will marshal teams of staff, commandeer equipment and take up residence in premises within their control centres to house crisis teams. The level of mobilisation will vary between organisations and there will be a concerted process of monitoring and evaluation that is aimed at preventing the ‘event’ from escalating further (Smith, 2000 and 2004). The extent of this crisis management process will, of course also be shaped by the ‘structures of observation’ (Seidl, 2007) that are in place. At this stage, one of two things may occur. The event may escalate but nonetheless retain certain characterstics that are conceivable within the dominant paradigm, although this does not make them readily manageable. It is also the case, however, that scenarios may occur that challenge the dominant paradigm within the organisation. They may not have been accepted by management prior to the crisis (e.g., the idea that NHS doctors might commit a terrorist attack), as the evidence-base to support such a challenge had not been accumulated by the formal processes. In both situations, informal networks can play an important role in allowing crisis management team members to leverage the knowledge and resource bases that exist within their informal networks and to alleviate the crisis, preventing further escalation. These informal networks could provide management with (indirect) access to expertise and knowledge held by people outside of the formal crisis teams. A key consideration will also be the ability of informal networks to challenge the organisational paradigm

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following the event. It will be interesting to see how the medical devices sector responds in the wake of the PIP case and increasing calls for a tighter regulatory enforcement regime.

HUMAN NETWORK CHALLENGES TO MANAGERIAL CONTROL

How organisations manage the knowledge that is present within their control, and how they deal with the more informally generated knowledge that exists within the hidden networks that permeate the organisation is an essential consideration. It is increasingly the case that organisations must be sensitive to both internal and external signals, and as a consequence must find a means of capturing information throughout and beyond the organisation. An effective transfer of knowledge between organisational members, along with the challenges made to core assumptions in the process, should allow for a more effective crisis response capability, especially around early warnings. Such a perspective invariably takes the view that the essential knowledge needed to run the organisation is distributed across the organisation and is not just concentrated at the senior management level of the organisation.

Another important aspect of informal, hidden networks is that highly sensitive information that is essential to organisational performance may find more opportunities for ‘leakage’ or, in some cases, early warnings of problems might not be picked up by those who are in a position to take action to prevent escalation. The development and maintenance of lines of communication between members of the organisation, needs therefore, to be a key focus of managerial attention. Whilst many organisations would agree with this, there are several important barriers to effective implementation, especially when dealing with issues around risk.

Firstly, risk assessment by its very nature involves predicting the likelihood of an event occurring and taking subsequent steps to mitigate those risks. Prediction is based on both known and unknown factors, and thus the organisation’s ability to capture relevant information and make informed judgements on which to base their predictions, becomes essential. Much of this information is, however, complex and requires interpretation and analysis by experts. Much of it also lies within the zone of unobservability, exchanged within hidden networks. This interpretation may, under certain conditions, generate the potential for future risks as the decisions taken on the basis of a flawed perspective will serve to shape the control methods put into place.

A second issue, and one that is also important in relation to issues of expertise, is the hierarchy within which information is collated, shared, analysed and disseminated. If error reporting is initiated by a relatively junior member of staff within an organisation that is characterised by professional hierarchy, then the problems of authority gradients can be a significant factor in preventing information flows and subsequent action. Such hierarchies are common to a range of industries such as healthcare, engineering and

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airlines. In some circumstances the power-dynamics within organisations can mean that errors are either not reported (as frontline, junior, staff may feel unable to challenge higher level decisions), or are ignored because the reporter is deemed to be inexperienced or a non-expert. Yet again, the issues will commonly be well-known and communicated among informal but hidden networks.

A third issue concerns the problem associated with constrained boundaries of consideration amongst decision makers who tend not to consider issues beyond the short term. They prioritise the requirement to deal with immediate problems at the expense of the possible long-term cost. These factors, combined with the issues around determining the legitimacy of knowledge and the social construction of risks, generate challenges to the ways in which organisations deal with risk and crisis. The problem becomes compounded when we consider the impact of such problems across the multi-organisational networks that characterise public services such as health and social care. What is less comprehensively acknowledged is the significance that these issues will have within the wider inter-organisational context in which both risk and crisis occur and are transmitted (Smith and Irwin, 2006). A crisis may no longer be confined to one organisation and there is a clear potential inter-agency effect as organisations become more tightly coupled (Perrow, 1984) to each other through complex supply chain networks. What is becoming increasingly clear as a result is:

that in a highly interconnected world, the actions of other organisations may also play an important role in the development and migration of crisis potential (Smith and Barton, 2007, p. 65).

Thus, it is also the case that the ability of one organisation to respond to a crisis situation will potentially enable or disable others within the network, as supply and value chains generate the potential for common mode failures or as critical national and international infrastructures become vulnerable to external attack and failures (Boin and Smith, 2006). The issues here also relate to the limits of managerial control across boundaries and to the interaction effects of one organisation’s performance on another under conditions of crisis. The latter relates very much to the collective capacity of inter-connected organisations – the ability to perform in what Kauffman terms a ‘fitness landscape’ (Kauffman, 1993), but such issues go beyond the scope of this paper.

CONCLUSIONS

Our aim in this paper has been to set out the problem space for information capture and analysis within organisations. We have tried to frame the information terrain in terms of what is measured (because that is invariably what is managed) and what is unobserved. It is these unobserved spaces that generate the dark territory within organisations and which serve to allow crises

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to be generated. In the crisis of legitimation that follows every crisis, it is invariably the unobserved aspects of the organisation that are held up as key factors in shaping the evolution and escalation of the crisis. Often these issues, unobservable interactions and knowledge exchanges will have conveyed some form of early warning but the warning will have been missed or rejected as having little or no importance in determining organisational performance. The concerns expressed within informal networks are thus strangled at birth by a formal system that both fails to recognise their significance and is almost incapable of dealing with them because no structures and processes are available to ‘manage’ them. Even after a crisis, organisations often display a degree of paradigm blindness towards the issues (Fischbacher-Smith, 2012).

Organisations embody informal relationships that are beyond their physical, political, economic, and managerial boundaries. They are, therefore beyond man- agerial control and yet significantly influence organisations acting individually and collectively. Although informal networks are hugely beneficial in terms of organisational performance, especially in complex systems such as healthcare, the problems associated with structures of observation are significant. They are also likely to be compounded across organisational boundaries, yet there has been relatively little consideration of how informal networks may have the capacity for self-harm through quickly transmitting errors via uncontrolled social means of communication. Similarly, there has been little attention on how they might create vulnerabilities for the organisations who are embedded within a set of tightly-coupled linkages.

As economies move increasingly towards mixed forms of public, private and third sector provision of public services, it is essential that this interconnectivity is recognised and understood. Given that organisations will seek to perform at optimal levels, their ability to identify and manage error or hazard potential is crucial. In their attempts to do so, informal networks become significant to the performance of individual organisations. Where network communications are inadequate, informal networks will exacerbate individual organisations’ vulnerabilities such that the network as a whole contains penetrable layers of vulnerability.

This paper has argued that the limits to managerial control within organ- isations are such that the informal networks between individuals within and across organisations may serve to bypass established internal systems designed to reduce the organisation’s vulnerability to external hazard. The challenge for professionals and managers within organisations is, therefore, to recognise and reconceptualise the destructive capacity of informal networks (the ‘dark’ side of networks), particularly in light of the non-knowledge or unobservable transmission of information that is nonetheless strategically and operationally essential to organisations in terms of protection and mitigation of risk. The argument is not intended to negate the role of managers or to suggest that efforts to identify and manage a risk portfolio are fruitless. Rather, we propose that the mindset towards sources of risk be adapted to recognise the vulnerabilities

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that (could) exist within an organisation’s set of network linkages. Moreover, we suggest that managers recognise the vulnerabilities generated due to non- knowledge such that greater awareness is created within organisations of the potential for informal networks to identify and generate risk. We also argue that in considering organisational responses to crisis situations, that crisis management strategies take more conscious account of the inter-dependence of organisations, and the extent to which the underperformance of one organisation within the network, may be detrimental to the survival of others.

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