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Accelerating the development of learning organizations: Shifting paradigms from current practice to human performance improvement
John B. LAZĂR MA, MCC- John B. Lazar & Associates, Inc., Chicago, USA [email protected] Daniela ROBU MSc, CPT, CRP - Alberta Health Services, Calgary, Canada [email protected]
Abstract. Organizations can become engines of growth, satisfaction and contribution. A learning organization is able to scan, adapt as needed to a changing environment. It can identify current and anticipated performance gaps, determine root causes, then design and implement solutions to produce business results. That's the idea and ideal. In practice, there tends to be a significant gap in consistently realizing this scenario. The technology of human performance improvement (HPI) has the models that can deliver on this promise. This paper discusses two examples of HPI interventions that enable improved performance: knowledge management systems (KMS) and coaching, with case study examples.
Keywords: learning organization, knowledge management systems, coaching, human performance improvement, transformational learning. JEL Classification: O31.
Theoretical and Applied Economics Volume XXII (2015), No. 1(602), pp. 241-256
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1. Introduction
If ever there was a need for fresh eyes and an enhanced set of models and practices for organizations and their current and possible impact on economic well-being (large or small), now is the time. We live in a world of increasing and accelerating volatility, uncertainty, complexity and ambiguity (Bennett and Lemoine, 2014; Bergquist and Mura, 2005). This is happening across many domains: economic, political, technological, and scientific, as well as institutional and relational. Many of our traditional, modern ways of thinking, understanding and doing are poor matches for what’s needed to be effective now and to lay foundation for a sustainable future. Not only must we learn new skills and be able to apply them well and appropriately in different situations (Bergquist and Mura, 2005; Connor, 1998; Stout-Rostron, 2014). We also have an imperative to learn how to learn as an ongoing capacity and capability that can enable us to diagnose, create, and adapt iteratively (Johansen, 2012). At the same time, we also must get wiser (better) at adopting and implementing the principles already demonstrated about what can produce efficiency, effectiveness, engagement and commitment for the people who we ask to do the work.
Closing this learning gap and its related performance is as critical for our organizations as it is for us as individuals. Old ways of leading (command-and-control), managing (coercive, judgmental/blaming, fear-based) and thinking (reactive, risk and change averse) about the way to organize work (emphasizing only efficiency, viewing people as an instrumental means to financial ends, conceptualizing business as primarily profit maximizing) have proven to be inefficient, unable to adapt and maintain competitive advantage, and contributed to degra- dation of the environment and community. There are new paradigms and models, including some that have been around for 25 or 50 years, that can profoundly impact organizational effectiveness, worker engagement, capability building, and business’s economic and social impacts on society. At the heart is aligning and connecting strategy to a higher, societal purpose and vision for organizational work, reconnecting with and committing to people and valuing their participation and contributions as an organization’s competitive advantage, even exercising the ambition to discover and implement a set of principles and practices that can enable engaged, committed people and sustainable high performance.
2. The power of organizations as economic engines
Nations (and their governments) pass and implement laws, regulations, and policies, set standards, and provide incentives and subsidies that create a climate and context in which businesses must operate and adapt. Not all segments of a society are equally served through these actions; some populations tend to be disadvantaged and underserved. They nevertheless are in need of goods and services. New business models have created the opportunity to serve them, moving away from the principle of profit-maximizing business. Kaufman’s megaplanning model (see, for example, Kaufman, et al., 2003) has challenged traditional, short-term bottom-line oriented management and process-focused performance improvement thinking and practice. It has been successfully applied to government and for profit organizations in different countries over two decades. Consistent with this shift, businesses (such as Amazon, Whole Foods Market and
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Southwest Airlines in the US, the Tata Group in India) organized on the principles of conscious capitalism (Mackay and Sisodia, 2007) integrate caring for all stakeholders, establish a higher purpose expressed as a societal benefit, and translate that stance into their corporate strategy, mission, vision and values. Other, social, businesses (such as Grameen Bank in Bangladesh, iCow in Kenya, Tugende in Uganda and Al Majmoua in Lebanon) have organized to be socially responsible in ways that reduce poverty and create wealth (Prahalad, 2006; Yunus, 2007).
Bernardez (2005, p. 37) states that “empirical evidence and recent revisions of conventional business doctrine indicate that companies that actively promote social performance and develop their clients’ markets and skills as a part of business strategy have a better chance of achieving sustainable profitability and growth than those that do not.” This may require taking a different, more systemic, approach to the intersection of business and markets. He observes, “Socially-focused business strategies not only apply to large companies or at the larger macroeconomic level, but also to smaller businesses facing the challenge of succeeding in new, underdeveloped markets and communities.” (p. 43) Bernardez cites successful examples of multi-year businesses/communities pilot projects in Argentina, Panama, and Mexico (Bernardez, 2005; Bernardez, et al., 2007).
Recent research (Dowdy and Van Reenen, 2014) across more than 14,000 companies in 30 countries has indicated that badly managed companies exist in all countries and across all sectors. In contrast, “well-managed firms have higher productivity, market value, growth, and ability to survive adverse conditions.” On average, multinationals tend to be the most productive companies, wherever they operate and without regard for country of origin. By their nature, multinationals invest in improving their employees’ skills, rotate key managers, and impact broader economies when people move and start their own businesses.
The leadership of the CEO and the culture she/he fosters is an important factor in making strategic decisions, engaging the workforce, and producing successful, potentially sustainable, enterprises (Dunham, 2009). For example, Snowden and Boone (2007) have identified four market conditions (characterized as simple, complicated, complex, and chaotic), each requiring its own tactics, timing and expectations. They state, “A deep understanding of context, the ability to embrace complexity and paradox, and a willingness to flexibly change leadership style will be required for leaders who want to make things happen in a time of increasing uncertainty.” (p. 76) Chaos and turbulence are also cited by others (for example, Bergquist and Mura, 2005; Fredberg, et al., 2008; Hristache and Iacob, 2012; Johansen, 2012) as important conditions to recognize and reasons to develop adaptive responses. Fredbert, et al. (2008) interviewed 26 current or former CEOs of companies in Europe and North America assessed to be high performing and high commitment. They found that the CEO was highly influential to create the possibility and leverage the commitment for sustainable success by embracing, then resolving, paradoxes. They implemented four strategies to realize the possibility: they earned the trust of their organization through openness to the unvarnished truth; they were deeply engaged with their people through direct, personal exchanges; they mobilized their people around a focused agenda; and they made efforts to build the company’s leadership capabilities through development of strong leaders (Eisenstat et al., 2008).
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3. Is yours a learning organization?
As tastes, technologies, markets and market dynamics change, so too will organizations need to scan and notice, choose to change as needed, then learn and adapt. The term “learning organization” was coined by Peter Senge almost 25 years ago when he wrote The Fifth Discipline. As he points out, many researchers and practitioners had worked on clarifying and refining the five disciplines (personal mastery, mental models, shared vision, team learning, and systems thinking) before he wrote the book. He states that the learning organization is one “continually expanding its ability to create its future” (1990, p. 14). More than simply adaptive learning that enables an organization to survive, the learning organization also delivers generative learning that allows an organization to create. Organizations that focus simply on execution (even if it’s excellent execution) cannot guarantee enduring success in the knowledge economy (Edmondson, 2008). Leadership can also be understood in terms of its ability to generate new internal competencies, sometimes even revolutionary ones, which can disrupt markets and provide clients with a unique customer experience. Often customer learning is required, but that still can be acceptable. Who wants to call (and pay for) a travel agent when Expedia and Travelocity are available (Mariano Bernardez, personal communication, November 7, 2014)?
Garvin (1993) expanded the definition of learning organization: “A learning organization is an organization skilled at creating, acquiring and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.” Through this process, companies enhance the way they do business to stay ahead of the competition. He posited that learning organizations are skilled at five main activities: systematic problem solving (like using the scientific method); experimentation with new approaches (such as conducting small experiments); learning from their own experience and past history (like capturing lessons learned); learning from experiences and best practices of others (such as benchmarking); and transferring knowledge quickly and efficiently throughout the organization (through education or rotating assignments).
Prahalad and Hamel (1990) distinguished the organizational dimension to the learning organization by looking at organizational competencies which are collective, team-based, and externally oriented. Such collective competencies are built (i.e., developed through learning) across functions and departments. They nourish core products which engender business units. They are focused on providing a unique and superior customer experience (through end products and customer services) that adds measurable client value when compared with the existing competition. Garvin, Edmondson and Gino (2008) identified three building blocks for learning organizations: 1. A supportive learning environment (including psychological safety and time for
reflection); 2. Concrete learning practices (such as knowledge sharing and experimentation); and 3. Leadership that reinforces learning (by modeling and endorsing active questioning,
thoughtful listening and dialogue).
The authors also created a Learning Organization Survey to assess relative strength in each of the three domains, as compared against industry benchmarks. Rather than being definitive, the tool is designed to promote reflection, discussion, and further learning.
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A survey conducted by Benson-Armer, Otto and Webster (2014) indicated that executives still believe that leadership skills contribute most to their companies’ business performance. This is almost twice as true for companies defined as effective capability builders (versus all other respondents). Those companies that built skills most effectively (i.e., through learning) did a better job of linking those skills to performance and to meeting targets, at individual, functional/ departmental, and overall business performance levels. However, the DDI-Conference Board (2014) survey showed that only 40% of organizations say the overall quality of their firm’s leadership is high, and only 15% of organizations assess they have a strong bench (p. 5). When companies get leadership right, they are 2.3 times more likely to outperform other companies on financial measures (p. 6). Human capital remains leaders’ top challenge, but only 27% reported they were very prepared. Both surveys offer recommendations for how to accelerate and improve their development efforts.
Edmondson (2008) shares those perspectives, suggesting a different mindset is required, one of execution-as-learning rather than execution-as-efficiency. This point of view emphasizes success over the long haul, rather than maximizing short-haul profits. Leaders set the direction and champion their organization as a learning zone with a willingness to sacrifice short-term efficiency to gain insight and respond to new problems and situations. Employees must learn and apply new knowledge while executing. Managers must empower, ask the right questions, and focus on flexibility to move to a higher form of execution (p. 67). Pfeffer (1997) reviewed the research literature and identified seven high performance management practices, including extensive training/development, which demonstrated profitability gains of up to 40% through people.
4. The paradigm transfer and transformation
High commitment, high performance companies align their organizational strategies to enhance and enable employees’ capability and capacity to complete their work in an efficient manner. Meanwhile, they operate in a dynamic, rapidly changing work environment: changing roles, shifting scope of practice, workforce transformation (e.g., patient records maintained in electronic instead of paper format, virtual collaboration in meetings), etc. To achieve this state, a comprehensive analysis is required to determine the current state of the organization, the vision for the future, and the roadmap to reach the desired state.
Fredberg, et al. (2008) emphasized the management, even reframing, of paradox, which is essential for the leaders who are able to create high commitment and high performance companies. Five groups of managerial practices were introduced that support the transfer and transformation of companies: 1. Confronting reality; 2. Releasing energy; 3. Creating a community of purpose; 4. Amplifying leadership impact; and 5. Shaping the leadership context.
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Turning these management practices into reality in a consistent manner represents the trigger for transformation (p. 14). The group also alluded to the importance of aligning the Performance, Psychological, and Adaptability to assist in this process (p. 41). Each element is supported by methods and tools that influence and enable paradigm transfer and transformation for the organization. The focus of this paper is to define the elements that can accelerate the development of learning/knowledge organizations which can become high performing through the application of different perspectives and interventions.
4a. Understanding learning and knowledge organizations. A learning organization, similar to a knowledge organization, works with ideas. It generates new ideas, disseminates them throughout the organization, and somehow keeps them whole through it policies, processes, and reviews. It takes the new knowledge as a basis for responding to a changing environment (Garvin, 2008).
Zeppenfeldt (2010) analysed and summarized the research of Prusak, Davenport, Senge and Bennet on how organizations can evolve by managing knowledge, as well as on the organizational factors that contribute to success. From their work, he derived the following characteristics of a knowledge organization, one that anticipates and quickly adapts to a changing environment by: Absorbing and integrating feedback from partners, suppliers and customers; Applying practices that encourage the use of ideas of others and acknowledge the
capabilities of employees to improve decision making and organizational effectiveness; Working in teams to achieve better and more balanced decision-making and to share
knowledge and learning; and Eliminating unnecessary processes while maximizing added value.
In other words, the majority of changes that an organization has to go through to become a knowledge organization are cultural, but technology can facilitate the process.
4b. Defining levels of knowledge management and learning organization maturity. A starting point in the implementation of any (learning or knowledge management) strategy is the measurement of their current programs using Level Maturity Frameworks (e.g., Ontuitive Learning and Performance Impact Maturity Level; APQC Levels of Knowledge Management Maturity, APOC, 2011). After assessment, an organization is assigned an overall maturity rating and suggestions are made about how to advance to the next level.
4c. Measuring the value of knowledge. Callahan and Usher (2013) presented the measuring and reporting philosophy of Ernst and Young. This is based on a knowledge overview, measuring and reporting on metrics, and a definition of knowledge Key Performance Indicators (KPIs). These can demonstrate efficiency, described in terms of time savings, as an important benefit of a vibrant knowledge culture. The additional positive impacts of a successful knowledge culture included winning new work, improved quality of work, mitigating risk through consistency, greater staff satisfaction, and greater confidence.
4d. Implementing ADDIE (Assess, Design, Develop, Implement, Evaluate) methodology as a standard when creating learning materials/knowledge assets. CSTD (2013) provides a quick summary on how to use instructional design competencies
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to manage the learning function in an organization: Assessing performance needs in response to a request for learning may result in both non-learning and learning interventions, Designing, Developing structured learning, Effective facilitation of structured learning results in a positive, comfortable, learner-centred environment, where learners share responsibility for the success of the learning event and very important is Supporting the transfer of learning that increases the probability that learners will actually apply the knowledge and skills they have acquired.
4e. Aligning the employee performance to the LEADS framework. The LEADS acronym stands for Lead self, Engage others, Achieve results, Develop coalitions, and System transformation, which occurs in a Caring Environment Framework. It represents the key skills, behaviours, abilities, and knowledge required to lead in all sectors and levels of a system. It presents a common understanding of what good leadership looks like. This framework was applied in Alberta Health Services (AHS) and aligns with the annual performance appraisal process. Regardless of their role, the employees must be able to lead themselves, engage others, achieve results, develop coalitions, and conduct systems transfor- mation in order to create the Canadian health system of the future (Leads Collaborative).
5. The HPI framework(s) and principles, and the (kinds of) gaps to be closed
Human Performance Improvement (HPI) is governed by a set of underlying principles that focuses on results, takes a systems view and systematic approach to assessing need, adds value, establishes partnerships, and is neutral in its choice of interventions. Systematic, in fact, refers to many aspects: Analysis of the work and workplace to identify the cause or factors that limit
performance; Design of the solution or specification of the requirements of the solution; Development of some or all of the solution and its elements; Implementation of the solution; and Evaluation of the process and the results.
The systemic identification and removal of barriers to individual and organizational performance was applied to emphasize the Human Performance Improvement framework and gaps to be addressed in the analysis of strategies that would enable the accelerated learning in organizations. The key in this paper is to model the journey through the HPI framework (Addison, Haig and Kearny, 2009; Van Tiem, Moseley and Dessinger, 2012), focusing on analyzing perspectives and approaches at the organization, workplace and worker levels. It provides references to supporting research, case studies and defines a set of interventions (for example, process redesign, work redesign, performance support tools, data access, training, coaching, etc.) that can support a successful implementation that achieves high performance results. A summary of the approach and related elements is graphically represented in Figure 1.
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Figure 1. Accelerate learning in the organization: Align strategies to culture using an HPI framework
© 2014. Lazăr and Robu.
6. HPI intervention example 1: Knowledge management systems
and research to support argument
The larger an organization gets, the harder it is to maintain, organize, and disseminate the knowledge it takes for the organization to run effectively and efficiently. Whether an intranet or different knowledge bases are built for employees, Knowledge Management Systems (KMS) focus on making information organized and accessible. Appropriately utilized, a knowledge management solution captures the expertise and experience of the organization. This can reduce the time spent on Research & Development, employee support and training, and access time to find current knowledge assets.
Knowledge Management increases the business benefit within the organization through integrated strategic planning and execution. The need to link knowledge to economic value is greater now than ever. Several factors have to be taken into consideration when analyzing the design of a Knowledge Management System within an organization.
6a. Knowledge Management as an intangible asset represents the most important asset in an organization. Recognition of knowledge as a corporate asset is new. Consequently, understanding the need to manage and invest in it requires the same attention as given to tangible assets. The landscape of the organizations and their components (tangible and intangible) demonstrate the shift in the balance between the two in the last 30 years. For example, as of February 14, 2013, Apple was worth USD 438.2 billion. Its tangible assets were valued at USD 127.3 billion and its intangible assets at USD 310.9 billion, 70% of its total value.
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6b. Knowledge Management and decision making. The increase in data and information has put significant pressure on strategic decision-makers as well as on employees in order to address daily business needs from both an external and an internal point of view. Finding something that we know exists is challenging enough. It is only the tip of the iceberg compared to not finding valuable information because we simply do not know it exists. Time spent publishing, sharing, searching for and analyzing information, according to IDC analyst firm, costs an organization more than $50,000 per employee per year of lost productivity (Coveo, 2013a, p.10).
6c. Knowledge Management and performance. Knowledge Management is one of the Interventions within an organization once the performance analysis of the need or opportunity is identified. The ISPI (International Society for Performance Improvement) performance technology uses a systematic approach to improving productivity and competence, through the enablement of a set of methods, procedures, and strategy for solving problems.
6d. Knowledge Management architecture. Business and knowledge architecture alignment help organizations meet performance targets, achieve organizational goals and objectives, and innovate (Cullen, et al., 2012).
6e. Knowledge and the human dimension of its creation. Coveo (2013b) mentions that organizations which have deployed the four elements of transformational knowledge management (Connect, Consolidate, Contextualize, Engage) are able to unlock the hidden value of their collective enterprise knowledge. They tap into the long tail of their col- lective enterprise knowledge and by bringing it to end users and customers in a way that is pertinent to their specific situation. The Long Tail theory, developed by Anderson (2006), describes the strategy of making available a large number of unique items in small quantities, unconfined by the boundaries of physical systems, departments, or immediate relationships. See Figure 2.
Figure 2. The Long Tail of Knowledge. Based on human interaction with information residing among multiple locations unknown to the user
Coveo (2013b). © 2013b. Coveo. Used with permission.
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6f. Knowledge Management and technology platform. A playbook-integrated framework can provide a robust basis for analyzing the current Knowledge Management Systems (KMS) and informing the recommended KMS structures. In turn, these could manage business changes from broad organizational transformation to cost reduction, staff/client experience improvement, and alignment with the organization strategic priorities. It serves to focus information/knowledge strategy on business impact (Leganza, Owens and Jedinak, 2014).
The APQC (2013) report, “Transferring and Applying Critical Knowledge, Best Practices Report,” identifies proven practices that enable knowledge to flow in order to help people innovate, collaborate, solve problems, and perform their jobs more effectively. Lessons learned from the best practice organizations (including Accenture, Kraft Foods, NASA, Lockheed Martin, U.S. Department of State, Wipro Ltd., Defense Research and Development Canada, Ernst and Young) showcased common needs: Identify the knowledge the organization needs in order to be successful; Document the knowledge so that it is available at the right point and when the
employees need it; Document the attitudes towards identifying, capturing, and transferring knowledge
requiring systematic processes; and Identify critical knowledge from experts to pass it on to the next generation and
organic processes in which teams and individuals are empowered to share knowledge they believe colleagues would find relevant and valuable.
Success factors in implementing Knowledge Management Systems are discussed by Bechina and Ndlela (2009) in the context of the study of the Amot Municipality in Norway. There, the goal of the public administration was to move towards an innovative e-government. They considered that there were many KM initiatives but the common challenge resided in achieving a synergy by integrating people, processes, and technology (p. 214).
A case study (p. 215) investigated the factors influencing the use and the success of several software applications used in the framework of managing knowledge. The findings indicated that technology itself serves as a communication medium for users but there are other factors at the organizational level that contribute to the KMS effectiveness and these are related to leadership, training, clear business strategy, aligning business goal with the technologies, collaboration , adaptive culture.
In conclusion, a KMS has common system features (Input, Process, Output) which should be aligned with the organization’s vision, goals, strategy, and culture to enable the desired Outcome, high performance. This can be measured through quantifyting acessibility, effectiveness, and efficiency. Input: Content/Knowledge Assets. Process: Structure to support People (Users of the KMS to contribute to the
knowledge creation, transfer and reuse), Process (Standards, Best practices defined to support seamless usage of the KMS while aligning with the organization policies, standards, guidelines), Technology (Functions and Infrastructure to support the business needs requirements).
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Outputs: Lessons Learned Repository, Best Practices Repository, Enterprise Search Capability.
Outcome: Performance.
7. HPI intervention example 2: Coaching and research to support argument
Coaching is one of the interventions of choice when the root cause of identified performance gaps is a lack of skills, knowledge and/or attitudes. It is a goal-directed dialogue intended to produce self-awareness, reflection and insight, new perspectives and choices, active experimentation, practice and learning, and the development of new habits that reflect expanded capabilities and capacities (Anderson and Anderson, 2005; Dunham, 2009; Strozzi-Heckler, 2007). These are consistent with several of the learning organization disciplines identified by Senge (1990). For the sake of this paper, we shall use Bluckert’s (2006, p. 3) definition of coaching: “the facilitation of learning and development with the purpose of improving performance and enhancing effective action, goals achievement, and personal satisfaction.” Coaching occurs in the context of organizations and commerce, and there are many approaches that can be taken (Bergquist and Mura, 2011). Organizational or business coaching (such as executive coaching and leadership coaching) looks to produce new performance and results for both the client (as an individual and/or for their team) and the organization (Dunham, 2009; Stout-Rostron, 2014). It is considered an essential tool for managers, as reflected by one former CEO: “Coaching is the single most important part of expanding others’ capabilities” (Bossidy and Charan, 2002, p. 74).
Coaching has been proven to be effective as a single intervention, for increasing client skills and capability, and for improving work products and business results (American Management Association, 2008; Anderson and Anderson, 2005; Anderson, Brill and Lynch, 2007; Peterson, 2010; Phillips, Phillips and Edwards, 2012; Schlosser, et al., 2006; Theeboom, Beersma and van Vianen, 2013). Depending on the focus of the coaching, clients typically show improvements in self-awareness and focus; working relationships and communications; employee alignment and coordination of action; gains in individual and group productivity and employee engagement; reductions of workplace problems; increases in organizational performance; improved retention rates and recruitment outcomes; and acceleration of promotability and career advancement.
While the kinds of business (e.g., leadership or executive) coaching are often delivered by external coaches for a variety of reasons, there are many opportunities to develop and use coaching skills by internal coaches and managers taking a “coaching approach” to their engagement with reports (Goleman, 2000; Rock and Donde, 2009; Connor, 1998; Cooper, 2011). For example, Goleman’s research about management (or leadership) styles identified six styles, each of which contributed to enhanced performance when used well in the appropriate context. Four of the styles (authoritative, affiliative, democratic and coaching) had a positive impact on organizational climate and business performance. The author concluded that no one style should be relied on exclusively. The learning opportunity was to discern the situation and people involved, identify the most
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appropriate style to use, then engage and interact well using that style. When managers take a coaching approach to the way they engage with direct reports, they are less judgmental, less directive, and more tolerant of mistakes. This tends to increase the felt sense of psychological safety and trust, and to accelerate learning and engagement (Edmondson, 2008). This approach is especially effective when it is embedded within an organization’s culture and is consistent with shared assumptions, beliefs and values (Evans, 2011).
There is a growing literature about the best practices to implement for business coaching (American Management Association, 2008; Corporate Leadership Council, 2003; Executive Coaching Forum, 2008; Peterson, 2010). For example, this includes focusing on business needs; matching coach well with their client; involving and leveraging senior manager participation; evaluating, recruiting and deploying external coaches well within the organization; and using performance standards to manage their coaching cadre (Corporate Leadership Council, 2003). Similarly, the American Management Association (2008) study identified many of the above factors, along with others: being discerning when to use an external, versus an internal, coach; considering the use of external training methods for internal coaches; connecting coaching with other training and development initiatives; and measuring the outcomes of coaching programs.
To summarize, coaching has proven to be a valuable and value-adding tool in the kit of change agents, performance improvement practitioners, and managers. That said, there is a learning curve for many organizations to identify when to use coaching and for whom, choose who will provide it, assure management involvement, monitor its use, and measure and report on its tangible and intangible impacts.
8. Observations about interaction effects of HPI interventions
Performance analysis (gap analysis) often reveals more than one issue to address. From a systemic perspective, it is likely that there will be more than one intervention and an interactive effect across interventions. This suggests that there are probably opportunities to select and combine interventions (in a blended, coordinated fashion) to have a more powerful impact. For example, Lazar (2005; Lazar and Robu, 2014) conducted executive coaching with a Regional Sales Manager that, upon further analysis, warranted a broader, blended intervention. They were designed and implemented to work synergistically, producing an ROI of 799%. Similarly, in the pilot study to improve the performance of businesses and communities (Bernardez, et al., 2007), a combination of several consulting interventions, along with coaching, were implemented. The coaching was meant to support the performers in accelerating the adjustments and learning to perform in new, more effective ways. As an aside, the lead consultant observed that although consulting consumed 80% of the effort and resources while coaching consumed 20%, coaching provided 80% of the value and consulting 20% (Mariano Bernardez, personal communication, February 15, 2011).
It is reasonable to anticipate that any KMS intervention (designed to address multiple performance gaps), when designed and introduced, will include multiple performance interventions designed to work in a coordinated and synergistic manner. For example, one
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can anticipate that performers might benefit from coaching support around new work assignments and performance expectations, new reporting and customer-performer relationships, and process-related changes. As a change management intervention, KMS benefits from addressing the human performance dimension so the system performs as designed. In this scenario as well, coaching can produce a multiplier effect to accelerate learning and improve performance and business results.
9. Conclusions
As an approach, human performance improvement (HPI) enables the change agent or manager to view their organization. They can systemically and systematically understand it in terms of what’s needed to accelerate learning and support adaptive, high performance in a sustainable manner. Current gaps and their potential solutions can be identified, prioritized, and implemented against strategic needs and resources. There is an increased probability that alignment can be enhanced, performance barriers removed or mitigated, engagement and trust increased, and both efficiency and effectiveness concerns addressed. An intervention-neutral stance, informed by analysis of the data. Increases the chance that wise choices of solutions can be made. The examples provided, Knowledge Management Systems and coaching, are part of the toolkit available to positively impact learning, performance, and business results. Each organization will have many opportunities to identify solutions that can work together synergistically, multiplying the intended beneficial consequences. What’s needed is the leadership with the vision and courage to endorse, authorize, and model taking such a journey, along with the organizational expertise to make it a successful one. References Addison, R., Haig, C., Kearny, L. (2009). Performance architecture: The art and science of improving
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Week 3 Mandatory Resources/External factors facilitating development of the learning organization culture.pdf
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130
EXTERNAL FACTORS FACILITATING DEVELOPMENT OF THE
LEARNING ORGANIZATION CULTURE
Anita Gaile, MBA
PhD Student
Riga International School of Economics and Business Administration, Latvia
e-mail: [email protected]
Abstract
The last decade has been extremely demanding towards organizations – the years of steep growth were
changed by the global recession, which is now followed by slow recovery. To sustain competitiveness
organizations have had to learn fast and adapt to th efast changing environment. The ability to learn has
become competitive advantage on its own. Nevertheless learning in an organization’s context was highly
developed during 1990s, when a concept of the learning organization prospered, the organizations of today
would be willing to revisit their practices to incorporate the learning organization culture.
The purpose of the paper is to define external factors, which facilitate organizations to develop the
learning organization culture today. It is commonly accepted that organizations culture, collective behaviour
are mainly influenced by internal factors - owners, top management, and history of the company. However
recent recession showed that behaviour can be shaped also by situation. What are the factors (macro
economical, legal, social), which shapes organization behaviour towards learning?
The paper is based on a theoretical review of papers linking external environment to organizational
culture development, and a comparative study of the macro economic, legal and social data study of three
Baltic States.
The paper presents new propositions, where the external environment factors influence development of
the learning organization culture.
Keywords: learning organization culture, external environment
1. INTRODUCTION
The formation and development of the organizational culture usually is viewed as ultimately
internal process mainly affected by its management (Heskett, 2012). Even if the organization
implodes, the impact of the external environment is studied to the extent that management should
have been better managing. The fact that organizations very rarely fail solely because of mistakes of
internal actors is ignored, however usually the misstep is caused by external trigger (Bozemann,
2011).
The last decade has been extremely demanding towards organizations of Baltic states - the years
of steep growth have been switched to global recession, and later followed by slow recovery. This
has been tough test for organizations capacity to notice changes in external environment, to accept
them, to learn and adapt to the new situation in the world. One of the prerequisites for organizations
to cultivate the capacity to survive and grow in todays’ challenging business environment is to
develop and maintain the learning organizational culture. Learning organizational culture is
organizational culture which facilitates obtaining, sharing and creation of new knowledge, shaping
organization’s behaviour accordingly.
The organizational culture develops in early stage of formation of an organisation, when
organisation starts to interact with external environment, and learns what kind of behaviour is
successful. This kind of behaviour is repeated till the statement “this is how the things get done
here” comes true (Schein, 1997). Therefore it could be argued that external environment is
embraced in any organizational culture.
Also the social psychology suggests that quite often when evaluating actions of others, people
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tend too much responsibility attribute to the person, ignoring the situation the person is in (Jones
and Harris, 1967). Attributing the same principle to organizations, it could be assumed that internal
environment of organizations maybe are far more dependent on external environment they operate
in as it is perceived today.
Therefore this study aims to accomplish two goals:
1. To identify factors of external environment facilitating development of learning
organizational culture;
2. To picture the external environment as facilitator of development of learning organizational
culture in Baltic states and Finland (Finland is included in the study due to its high ratings
for innovation, which is one of the indicators to have developed learning organization
culture.
To achieve the goals of the study, the literature exploring the external environment influence on
organizational learning and culture has been reviewed, statistical data, characterizing the learning
environment of four countries have been analysed using Pearson correlation to identify which of
indicators are interdependent leading to improvement of Global Innovation index.
The study has been limited due to the fact that the available literature exploring the external
environment impact on organizational learning or organizational culture is scarce. Therefore the
external environment indicators facilitating the learning organization culture has been limited to top
three theoretical prerequisites for the learning organization (openness, communication and
opportunity for learning), financial performance and innovation (Gaile 2013). In addition, the study
relies on the available data from Latvia, Lithuania, Estonia and Finland.
To reach the aim of the study the author will examine the interaction of an organization with
external environment, identify the external environment influence on organizational learning and
characterize the key indicators of external environment facilitating development of learning
organizational culture.
2. ORGANIZATIONAL CULTURE AND EXTERNAL ENVIRONMENT
There is very little literature available researching the interrelations of external environment and
corporate culture, and even less on whether and how external environment impact learning in
organizations.
The contradictory theories say that on one hand - the organizations are so completely controlled
by their external environments that they have little ability to transform themselves (Di
Maggio&Powell 1983; Scott 1992; Aldrich, 1972 in Molinsky 1999) on other hand - the
organizations can control their own destinies by actively and purposely creating a fit between their
own internal structures and the demands of the environment (Child 1972 in Molinsky 1999).
The organizational culture is formed when organization accepts as internal norms the behaviour
models, which allowed organization to solve external problems (Schein, 1997). This means that
during start-up period the organization, i.e., people establishing organization and working there
from the very beginning, are testing different behaviours and attitudes towards the situations they
experience while interacting with outside world – customers, suppliers, state institutions, and
situations within organization (internal integration). This process allows organization to evaluate
what attitudes and behaviours work and bring the expected results, and set these behaviours as
norms, which will be taught to all newcomers in the organization. Also it could be said that
organization creates a frame or lenses through which it will later view the events taking place either
in internal or external environment of the organization.
Paradoxically but this leads to thought that external environment (the one which existed at the
moment of foundation of organization) is not only influencing the organizational culture, but is
embedded in it. This statement should be verified in further research as appearance of external
environment in different organizations may be different due to different perceptions of external
environment of people founding the organization.
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Later organization responds to external factors – political, economic, social, technological,
legislative and ecological (Porter in Buchanan and Huczynski, 2004; Matthews, 1999), according
strategy organization has adopted. The development of service industries and information
availability, the strategies of organizations become more and more flexible. This requires
organization itself not only to adapt to external environment, but to be able learn from it and create
new products, services and approaches to shape the external environment by organization (Fiol and
Lyles, 1985; Dauber et al., 2012). The external environment exerts powerful internal pressures,
actually breaking the border line between internal and external environment of an organization
(Lumby, 2012).
By the typology of Cameron and Quinn, more and more organizations are shaping their cultures
towards market and adhocracy cultures to be closer to the customers and be alert to meet their needs
before they arise (Cameron and Quinn, 2006). Even more, the increase of service industries are
promoting connectivity, inviting customers and suppliers participate in creation of product (Drori
and Honig 2013; Gray 2012). See Figure 1.
Figure 1. The dynamics of the organizational culture typology
Connectivity means that organizations are interacting with external environment through
individuals. Individuals working for organization are getting in touch with individuals outside the
organization in order to sell the products of organization and obtain necessary resources for the
organization. And individuals who are representing the organization are not necessarily the
customer service or procurement. The development of virtual and social networking makes the line
of organizations relationships with its key accounts rather flexible than straight forward.
These processes make organizations to be or become more open, which means more dynamic
and complex by themselves. This could shape the current general point of view that organization
exists in environment and that these are two different phenomena’s. However it seems that, as
Gallivan and Srite puts it, “there is a need for a more holistic approach to defining culture”
(Gallivan and Srite 2005).
3. ORGANIZATIONAL LEARNING AND EXTERNAL ENVIRONMENT
To shape organizational culture towards learning it is required to adopt appropriate strategy.
However it might be that the management or owners of the organization are quite limited on their
possibilities to choose the strategy, as they might be the “prisoners of the situation” they are in.
Therefore it is critical to understand whether and how external factors influence the learning in
organizations.
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3.1. Definition of organizational learning
In daily rhetoric quite often adaptation is perceived as learning, as it provides possibility for
organization to survive. However it doesn’t provide development of new insights and knowledge,
being so required today to sustain.
Citing the definitions of learning and adaptation by Fiol and Lyles:
“Learning - The development of insights, knowledge, and associations between past actions, the
effectiveness of those actions, and future actions;
Adaptation - The ability to make incremental adjustments as a result of environmental changes,
goal structure changes, or other changes” (Fiol and Lyles 1985).
Clearly the line between adaptation and learning is very thin, as there are authors claiming that
change is equal to learning. Author would agree that changes happening in organization and to
organization bring a lot of learning with themselves, however Author also would argue that in case
there are no new insights, and/or new knowledge developed it would not be appropriate to claim
that organization has learned.
Today learning is not something what happens inside the organization, but that learning is
located in social relationships (Lave and Wenger, 1991 in Kerno and Mace, 2010). This also
complies with Senge’s definition of organization - “a product of how its members think and
interact” (Senge, 1994).
3.2. External factors influencing learning in organization
There is a limited number of studies analysing impact of external environment on organizational
learning. Still external environment influences learning in organizations through market completion,
product change, technological development, economic conditions, political stability, societal values
and educational standards (Matthews, 1999), providing motives, relationships, source and effects of
organizational change for organizational learning (Lam and Pang, 2003; Carman and Dominguez,
2001). External environment can be viewed as a source of resources to learn (Chen, 2009; Drori and
Honig, 2013).
There are several authors who have measured some aspect of external environment interaction
on learning in organizations. See Table 1.
Lam and Pang studying the learning in school system, along with various internal factors have
measured also the impact on organizational learning such factors are control form external bodies,
environmental fluctuation, linguistic orientation, policy and social values. The overall conclusion
was that compare to internal factors the external factors influence is less important, still they found
that decentralization of control have positive effect on learning, and lack of policy clarity have
negative effect on learning (Lam and Pang, 2003). The necessity to reduce control in order to
facilitate learning also have been confirmed by the study of Sanz-Valle et al in Spain, confirming
that adhocracy culture (flexible and externally focused) is the only one having positive impact on
organizational learning (Sanz-Valle et al., 2011). The demand for clear policies (strategy) to
embrace learning in organization making learning to be considered as organizational value. Author
has identified in previous study analysing the prerequisites of development of learning
organizational culture (Gaile 2013).
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Table 1
External factors influencing learning in organizations
Factors measured Authors Conclusions Control Environment fluctuation Linguistic orientation Policy Social values
(Lam and Pang, 2003)
Personal and organization factors are more important than environmental variables Decentralization of control have positive effect on learning Lack of policy clarity have negative effect on learning
Environment is positively related to Organizational learning
(Garcia-Morale et al., 2006)
Many organizations fail to innovate or learn because their managers have a rigid vision of the organization itself apart from its environment
Industry rivalry Perceived organizational capacity to adapt to task environment
(Carmeli and Sheaffer, 2008)
Learning from mistakes positively affects perceived organizational capacity to adapt to task environment
Environmental dynamism Environmental hostility External adaptation
(Rebelo and Gomes, 2011)
Only the correlation between environmental hostility and internal integrity is significant, identifying that hostile environment tend to possess less cultural orientation towards learning
R&D project team members perception of the external environment
(Wang and Ellinger, 2011)
R&D employees’ perception of the external environment (as uncertain and complex) will be positively associated with organizational learning.
Garcia - Morale has brought forward hypothesis that “environment positively related to the
organizational learning” and that environment is positively related to the innovation. The
conclusion made is that many organizations fail to innovate or learn because their managers have a
rigid vision of the organization itself apart from its environment (Garcia-Morale et al., 2006).
Bringing back to statement of necessity to look for more holistic definition of culture identified by
Gallivan and Srite (Gallivan and Srite 2005).
Carmeli and Sheafer studied how learning is affected by such external factors as industry
rivalry, and perceived organizational capacity to adapt to task environment. They concluded that the
external factors have minimal impact on learning, and that learning from mistakes positively affects
perceived organizational capacity to adapt to task environment (Carmeli and Sheaffer, 2008).
Rebelo and Gomes measured impact of environmental dynamism, environmental hostility and
external adaptation, concluding that only the correlation between environmental hostility and
internal integrity is significant, identifying that hostile environment tend to possess less cultural
orientation towards learning (Rebelo and Gomes, 2011). This is supported by Lawrance and Dyer
saying that if “either the internal or external environment is too complex and dynamic for the
organization to handle, an overload may occur, and learning will not take place” (Lawrence and
Dyer, 1983 in Fiol and Lyles, 1985). These statements contradicts with assumptions of Argyris and
Schone arguing that hostile environment facilitates the generative learning allowing organization to
reshape the norms and values, whereas in a stable environment adaptive learning is appropriate to
keep the organizations performance in line with established norms and values (Argyris and Schone,
1996).
Wang and Ellinger studies R&D project team members’ perception of the external environment,
drawing the conclusion that R&D employees’ perception of the external environment (as uncertain
and complex) will be positively associated with organizational learning (Wang and Ellinger, 2011).
This statement corresponds with Bozeman arguing that implosion of organizations involves the
interaction of external forces and (inadequate) internal responses to these forces (Bozeman, 2013).
The study of literature leads to conclusions that development of learning organizational culture
generally is internally driven process, impacted by the perception and dynamism of external
environment.
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4. CHARACTERISTICS OF LEARNING ORGANIZATIONAL CULTURE
IN MACRO LEVEL
a. External factors facilitating development of learning organizational
culture
Adapting the holistic view on organizations and its culture (Gallivan and Srite, 2005), and also
acknowledging that connectivity as future of organizational development (Gray, 2012), the features
characterizing the learning organizational culture – openness, communication, learning as strategy,
innovation and financial performance will be analysed form macro perspective. Openness is
organizations exposure to external environment, in macro terms such factor as transparency index,
showing the possibility for corruption in different countries. The corruption is less possible in
countries where the culture of openness and transparency.is very well developed
The traditions of communication is represented by word freedom index valuing pluralism,
media independence, environment and self-censorship, legislative framework, transparency, and
infrastructure in different countries.
Learning as a strategy is defined in National development plan of Latvia, which realizes the
intentions of Europe 2020 strategy to reach share of early school leavers under 10% and at least
40% of the younger generation should have a tertiary degree, and also stresses the necessity for
lifelong learning (Latvian National Development Plan, 2020. Therefore the indexes like tertiary
education, early leavers and lifelong learning have been included in the study.
The innovation as input and output of the learning is measured in different ways. For this study
the global innovation index and GDP spent on research and development (GDP on RD) are adopted.
Financial performance on macro level usually is measured in terms of GDP per capita (Eurostat,
2013).
The values of different indexes for year 2011 in different countries are presented in Figure 2.
“External environment indicators comparison”.
The comparison between countries demonstrates that Finland has significantly better results in
indexes like GDP per capita (114), transparency index (90), lifelong learning (26) and word
freedom index (6.38). Finland scores higher also on global innovation index (61.8) and GDP on RD
(3.78). In Baltic states these figures varies between - GDP per capita (58-67), transparency index
(49-64), lifelong learning (10.3-17.3), (Eurostat 2013), word freedom index (9.26-22.89), (Word
Freedom index 2013), global innovation index (44-55.3) (Global Innovation Index, 2013) and GDP
on RD (0.7-2.38). The variance of early leavers from school index and tertiary education is not so
significant in all four countries the indexes vary between 6.5-10.5 and 35.9-46 respectively. It could
be concluded that the external environment in Finland is more facilitative for organizations to
develop the learning organizational culture that it is in Baltic States. Between the Baltic States
Estonia is the one possessing better preconditions for organizational learning.
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Figure 2. External environment indicators comparison
To study the relationship between these indexes, the correlation analysis has been applied. The
correlation analysis demonstrates the closeness of two factors interdependency: factorial and
performance. Bivariate correlations are dependent on environmental or other attributes influence
(Arhipova and Bāliņa, 2006).
The correlations between different indexes are presented in Table 2.
b. Correlation between external factors
The comparison of macro indexes in the Baltic stated and Finland identify the following pattern:
lifelong learning strongly correlates with transparency index and GDP on R&D, word freedom
index correlates with GDP on R&D, transparency index correlates with GDP per capita, and GDP
on R&D correlates with global innovation Index. This leads to conclusions that nevertheless the
correlation doesn’t identify the cause the parameters as lifelong learning, word freedom,
transparency and GDP are positively related to each other, which may lead to assumption that by
improving any of it all others will improve. Lifelong learning is something what every member of
society can apply in their lives, so it would be recommended beginning to facilitate transparency,
word freedom and GDP growth.
As this study is limited to the data of four countries, and correlation analysis doesn’t provide
causality, the further research would be required to study the governmental policies for lifelong
learning and overall education level impact on development of learning organizational culture.
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Table 2
The correlation between macro factors of learning environment
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P _
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2 0
1 1
T ra
n sp
ar en
cy _ in
d
ex
G D
P _
o n
_ R
D
L if
el o
n g
_ le
ar n in
g
T er
ti ar
y _
ed u
ca ti
o
n
E ar
ly _
le av
er s
W o
rd _ fr
ee
Global_Innovati
on_index
Pearson
Correlation 1
Sig. (2-
tailed)
GDP_per_capita
_
2011
Pearson
Correlation ,830 1
Sig. (2-
tailed) ,170
Transparency_
index
Pearson
Correlation ,925 ,972
* 1
Sig. (2-
tailed) ,075 ,028
GDP_on_RD
Pearson
Correlation ,974
* ,899 ,976
* 1
Sig. (2-
tailed) ,026 ,101 ,024
Lifelong_learnin
g
Pearson
Correlation ,945 ,948 ,996
** ,991
** 1
Sig. (2-
tailed) ,055 ,052 ,004 ,009
Tertiary_educati
on
Pearson
Correlation ,287 ,645 ,593 ,494 ,575 1
Sig. (2-
tailed) ,713 ,355 ,407 ,506 ,425
Early_leavers
Pearson
Correlation ,359 -,134 -,002 ,143 ,037 -,785 1
Sig. (2-
tailed) ,641 ,866 ,998 ,857 ,963 ,215
Word_free
Pearson
Correlation -,905 -,765 -,888 -,952
* -,923 -,541 -,085 1
Sig. (2-
tailed) ,095 ,235 ,112 ,048 ,077 ,459 ,915
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
c. Listwise N=4
c. The dynamics of environment and learning in organizations
To test the theory, which suggests that hostile/ambiguous/complex environment doesn’t
facilitate learning (Rebelo and Gomes, 2011; Fiol & Lyles 1985), Author analysed the fluctuation of
GDP during 200-2011 for all four countries. The assumption behind the hypothesis is that if already
dynamic environment (globalization, internet etc.) is complemented with significant changes in the
economy. The empirical study confirmed, that learning indicators are higher in Finland where the
maximal fluctuation of GDP where 3 compare to Baltic States where GDP in last 10 years grew by
22-26 units (Eurostat, 2013).
Journal of Business Management, 2013, No.7 ISSN 1691-5348
138
Figure 3. Fluctuation of GDP since 2000-2011
It could be concluded that one of the reasons for Finland’s high scores on learning facilitating
factors is the stability of the economy. And even if it seems to be just the only stable factor, it may
lead to perception that external environment is not so hostile, and that there is space for learning in
business organizations. So, these data confirms assumption that organizational learning requires
certain stability.
5. CONCLUSIONS AND DISCUSSION
This article contributes to theory studying the impact of external environment on development
of learning organizational culture. Nevertheless development of learning organizational culture
generally is internally driven process, impacted by the perception and dynamism of external
environment, the negligence of the complexity and uncertainty of external environment may lead to
the collapse of organization.
One way to explain this paradox is that external environment is embedded in organizational
culture, however it’s in different organizations may be different due to different perceptions of
external environment of people founding the organization, which could be the subject for the further
research how external environment impacts organizational culture.
Also the growing intensity and variety of relationships between different members of
organization and external partners make organizations to be more open and are deleting the
traditional line between organization and its external environment. It could be that organization and
environment are not two different phenomena’s, and creates space to develop more holistic view on
organizational culture and external environment.
The external macro factors facilitating learning in organizations studied in this article are:
transparency index, word freedom index, tertiary education, early leavers from school, lifelong
learning index, GDP per capita, GDP on R&D and global innovation index. The analysis
demonstrated that the external environment in Finland is more facilitative for organizations to
develop the learning organizational culture that it is in Baltic states. Between the Baltic states
Estonia is the one possessing better preconditions for organizational learning. Also the positive
correlations have been distinguished between global innovation index and GDP on R&D. GDP on
R&D is higher in countries which scores higher on word freedom index, transparency index and
lifelong learning
Journal of Business Management, 2013, No.7 ISSN 1691-5348
139
Additional study of GDP fluctuation during 2000-2011, showed that Finland compare to Baltic
states have relatively stable economy, which could be one of the reasons facilitating organizational
learning. This confirms theoretical assumption that organizational learning requires certain stability.
This study is limited to the data of four countries, and correlation analysis doesn’t provide
causality.
6. FURTHER RESEARCH
The further research is required:
1) To explore the impact of external environment in the phase of the formation of an
organization, how does it shapes the perceptions and beliefs of founders, and how these
beliefs later are reflected in the “theory of business” of the organization;
2) The research so far shows that organizational learning requires certain stability in external
environment; as the external environment is getting much more hostile, it would be required
further study the organizational learning, as might be that the current understanding of the
concept is outdated, and today organizations learn in different way;
3) The further research is required both in country level (including countries from all over the
world) and in organizations level to better understand the external factors facilitating
organizational learning capacity;
4) The further research would be required to study the governmental policies for lifelong
learning and overall education level impact on development of learning organizational
culture.
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