Digital Marketing

Website Usability Checklist

Accessibility

� The webpages load quickly. � Site has adequate text-to-background contrast. � Font size/spacing is easy to read. � Flash & add-ons are used sparingly. � Images have appropriate ALT tags. � Site has custom not-found/404 page. � Site works from all internet browsers.

Identity

� Company logo is prominently placed. � Tagline makes company's purpose clear. � Home-page is digestible in 5 Seconds. � Visitors can easily find out who runs the site. � Visitors can easily find an email address to contact if they have difficulties using the site.

Navigation

� Essential navigational elements are easy to find. � Navigation is clear and consistent throughout the site. � The back button always take them back to the preceding page. � Number of buttons/links is reasonable. � Company logo is linked to home-page. � Links are consistent & easy to identify. � Site search is easy to access.

Content

� Content is less than 2/3 a screen-length wide. � Text is broken up with whitespace. � Major headings are clear and descriptive. � Critical content is above the fold. � Styles and colors are consistent. � Color choices are easy to read. � Emphasis (bold, italics) is used sparingly. � Ads & pop-ups are unobtrusive. � Main copy is concise and explanatory. � URLs are meaningful and user-friendly. � HTML page titles are explanatory.

� Visitors are allowed to bookmark individual pages. � The most important elements of the site are visible without scrolling up and down or

from side to side on screens set to 600 x 800 size. � Looks good on desktop and mobile.

For E-commerce Sites

� Visitors should immediately understand what is being sold. � Check if the visitors can quickly find products and product descriptions. � Make sure there are links to related products and are active. � Check the link to place an order is clearly visible. � Can visitors find contact info easily? � Include your email address in the contact details. � Ensure there is a price information. � Include information about the company and its management. � Is there other information that is relevant?