Website Analysis Report (http://www.willinghearts.org.sg)

Web Strategy

Assignment 1: Website Analysis Report

Additional information

IMPORTANT: You are not required to undertake primary

research for this assignment.

Please DO NOT contact the below organisations.

Research analyse and dive deeper into the website

of the registered charity organisations. Willing

Hearts: http://www.willinghearts.org.sg

Suggested Report Template To Follow:

➔ Table of Contents

➔ Index of graphs, tables and figures (if applicable)

➔ Section A: Website analysis

1. Overview of the Willing Hearts website

2. Analysis of Willing Hearts website aims and objectives

3. Analysis of Willing Hearts website message/call to action.

4. Analysis of Willing Hearts website stakeholders, publics and audiences

5. Analysis of Willing Hearts website strategy/ies

6. Analysis of other Willing Hearts website campaign online channels

and tactics

➔ Section B: Strategic recommendations of Willing Hearts website based on

the above analysis.

➔ Reference list

Format guidelines

• Use a professional looking font and a font size of 11 or 12 point.

• Your review should be approximately 2000 words in length

excluding reference list.

• Include appropriate citations throughout the review and a list of

references at the end. Referencing should be in either APA style.

• Your report should answer to the report template (above).

• Your reference list should related and relevant to the chosen

topic.