Website Analysis Report

Web Strategy

Assignment 1: Website Analysis Report

Additional information

IMPORTANT: You are not required to undertake primary

research for this assignment.

Please DO NOT contact the below organisations.

You will be analysing a website of a registered charity organisations.

Choice of websites:

 Guide Dogs Singapore Ltd: http://www.guidedogs.org.sg

Report Template To Follow:

 Table of Contents

 Index of graphs, tables and figures (if applicable)

 Section A: Website analysis

1. Overview of the Guide Dogs Singapore Ltd’s website

2. Analysis of Guide Dogs Singapore Ltd’s website aims and objectives

3. Analysis of Guide Dogs Singapore Ltd’s website message/call to

action.

4. Analysis of Guide Dogs Singapore Ltd’s stakeholders, publics and

audiences

5. Analysis of Guide Dogs Singapore Ltd’s website strategy/ies

6. Analysis of other Guide Dogs Singapore Ltd’s campaign online

channels and tactics

 Section B: Strategic recommendations of Guide Dogs Singapore Ltd’s based

on the above analysis.

 Reference list

Format guidelines

 Use a professional looking font and a font size of 11 or 12 point.

 Your review should be approximately 1200 words in length

excluding reference list.

 Include appropriate citations throughout the review and a list of

references at the end. Referencing should be in either APA style.

 Your report should use and answer to the report template (above).

 Your reference list should related and relevant to the chosen

topic.

 Your reference list should come from relevant sources that can be

found in Singapore context.