Presentation Outline and Prep

Website Analysis Outline

(numerals- description section; A, B, C – one sentence about content of section)

I. Introduction of Website and analysis

A. What are the company’s origins? B. What do they use the website for?

C. What are the company’s goals as listed on the website?

D. Claim (Thesis)- how is the website rhetorically fulfilling (or should better

fulfill) the company’s goals?

II. Findings 1 (possibly an exploration of the rhetorical situation of the

business/website and distinguishing genre elements) A. Evidence 1- where is it happening on the website?

B. Evidence 2 - why is it important for the company’s goals?

III. Findings 2 (possibly rhetorical appeals-ethos/pathos/logos/mythos)

A. Evidence 1- where is it happening on the website?

B. Evidence 2 - why is it important for the company’s goals?

IV. Findings 3 (possibly any rhetorical constraints and affordances of website users)

A. Evidence 1- where is it happening on the website?

B. Evidence 2 - why is this important for the company’s goals?

V. Findings 4- website’s usability, accessibility and style

a. Evidence 1- who has full access to the website? Who does not?

b. Evidence 1- why is this important for the company’s goals?

VI. Conclusion

a. Does the website ultimately help the company fulfill their goals?

b. What strategies or suggestions do you have to better the company’s

rhetorical engagement?