Watch and Answer

Web Exercise 5

Understanding and Reaching Global Consumers and Markets

Focus: Chapters 7

Please watch the “Apple’s China Problem Goes Deeper than the iPhone” video and please answer the following questions. Make sure you integrate information from the video and from the lectures into your answers.

Link: https://www.youtube.com/watch?v=hKfsueeSy_w

1. Why is China such an important market for Apple?

2. How has the growth of domestic smartphone manufacturers impacted Apple in China?

3. What has been the impact of China’s economic slowdown and U.S. trade tensions on Apple’s smartphone sales in China?

4. Why are older versions of the Apple iPhone currently banned in China?