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WebDesign6eChapter1_PPT.pdf

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Web Design 6E Chapter 1: The Environment and the Tools

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Chapter Objectives

•Describe the Internet and the World Wide Web •Discuss ways to access the Internet and the web •Categorize types of websites • Identify web design tools • Explain web design principles, roles, and required skills

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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The Internet and the World Wide Web (1 of 3)

•A computer network consists of connected computers, mobile devices, printers, and data storage devices that share computing resources and data

• The Internet is a worldwide public network that connects millions of these private networks

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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The Internet and the World Wide Web (2 of 3)

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The Internet and the World Wide Web (3 of 3)

• The World Wide Web (web) is a part of the Internet that consists of connected computers called web servers that store electronic documents called webpages

•A webpage is a specially formatted document that can contain images, text, interactive elements, and hyperlinks, which are links to other pages

•A website is a group of related webpages

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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World Wide Web (1 of 2)

•A website’s primary page is its home page

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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World Wide Web (2 of 2)

•Browsing or surfing the web is exploring the web by moving from one webpage to another

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Influence on Society

Communication

Education

Entertainment and News

E-commerce

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Communication (1 of 2)

• Bookmark / favorite • Shortcut

• Internet Relay Chat (IRC) • Web chat • Instant messaging / IM chat

• Group messaging apps

• Collaborative workspaces / virtual meeting spaces

• Blog • Video sharing / Video blogging

• Social networking • Social bookmarking

• Massively multiplayer online games (MMOGs)

• 3D virtual worlds • Wiki

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Communication (2 of 2)

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Education

• Take an online course from an academic institution to earn a degree or certificate

•Watch a video or read a blog post by an amateur expert • Several universities and academic institutions publish some or all educational materials online

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Entertainmentand News

•Popular entertainment sites include music, videos, sports, games, and more

•News websites allow you to read news stories, and some even allow you to watch video clips • Some provide interactive elements

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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E-Commerce

• Electronic commerce or e-commerce encompasses a wide variety of online business activities, including consumer shopping and investing and the exchange of business data and transactions within a company or among multiple companies

• Business-to-consumer (B2C) • Business-to-business (B2B) • Consumer-to-consumer (C2C)

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Ways to Access the Internet

The speed at which data travels from one device to another is the transfer rate

• Bits per second (bps) • From thousands (kbps) to millions (Mbps) • Higher-quality connections needed for streaming media

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Broadband Connections

•Broadband defines high-speed data transmissions over a communications channel that can transmit multiple signals at one time • Digital subscriber line (DSL) • Cable television (CATV) line • FTTP: Fiber to the Premises • Satellite

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Connecting to the Internet and the Web

•Mobile wireless technologies: • Radio signals • Wi-Fi (wireless fidelity) • Cellular telephones • Wireless providers’ broadband networks

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Mobile Internet Access

Generations classify standards for mobile communications:

• 3G: speech and data services • 4G: gaming apps and streaming media

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Internet Service Providers

• Internet Service Provider (ISP) • Has permanent Internet connection • Provides temporary connections • Regional ISP • National ISP

-Verizon

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Browsers (1 of 6)

A web browser is a program or app that requests, downloads, and displays webpages stored on a web server

• Google Chrome • Microsoft Edge • Mozilla Firefox

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Browsers (2 of 6)

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Browsers (3 of 6)

•Responsive web design (RWD) is used to create websites that adjust to the device and screen size displaying the webpage

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Browsers (4 of 6)

•Access webpages by entering its Uniform Resource Locator (URL) into the browser’s Address bar

•URL is comprised of the protocol, domain name and top- level domain designation • Hypertext Transfer Protocol (HTTP) • Domain name can be an IP address or a text version of this address

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Browsers (5 of 6)

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Browsers (6 of 6)

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Types of Websites

Personal Organizational / Topical

Commercial

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Personal

• Limited developmental resources • Content management systems

•Uses: • Promote employment credentials • Share news and photos with friends and family • Share common interests or hobbies

•Do not post information that can be misused

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Organizational / Topical

•Organizational websites contain information on particular organizations

• Topical websites focus on a specific subject

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Commercial

•Used to promote and sell a product or service •More sophisticated commercial websites generally produce greater revenue

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Search Tools (1 of 4)

•Web-based search tools • Search engines

-Keywords

• Search engines might use a variety of methods to create its index • Spiders or robots • Meta tags

•Metasearch engines

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Search Tools (2 of 4)

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Search Tools (3 of 4)

• Search Engine Optimization (SEO) • Designing webpages to appear higher in search engine results

-Meta tags -Descriptive page titles -Relevant inbound links -Clearly written text

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Search Tools (4 of 4)

• Search Directory • Builds index using human interaction

• Click category and subcategory links to find webpages

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Portals

•A portal is a website that offers a starting point for accessing information • General consumer • Personal • Vertical • Corporate

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Other Types of Websites

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Design Tools

Before adding new technology, ask: • Does it meet currently accepted standards? • What can it do to further my purpose?

• How will it affect my website’s visual appeal, accessibility, and usability?

• What impact will it have on security and other website elements?

• What are the direct and indirect costs? • How soon will I see a return on investing?

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Markup Languages (1 of 2)

•Hypertext Markup Language (HTML) • Uses tags to define format and organization of webpage elements

• HTML5 • W3C sets standards

• Extensible Markup Language (XML) • Facilitates sharing of information

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Markup Languages (2 of 2)

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Cascading Style Sheets

• Standardize the presentation of the content by applying styles to such elements • Font • Margins • Positioning • Background colors

• Style sheets can be attached to multiple webpages

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Scripting Languages

•Programming languages used to write short programs that run on the server or the browser • Javascript • PHP: Hypertext Preprocessor (PHP) • CoffeeScript

•Active content •Malware

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Text and HTML Editors

•A text editor is software used to create plain (ASCII) text files

•An HTML editor is a text editor enhanced with special features that are used to more easily insert HTML tags and their attributes • HTML-Kit • CoffeeCup • BBEdit • NoteTab

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Development Tools (1 of 2)

•Packages that automatically generate HTML code • WYSIWYG • IDEs

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Development Tools (2 of 2)

Challenges to using web development tools: • Might look different than what you see in browser • Unnecessary codes create large, slow-loading webpages • Might not use latest markup language standards

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Templates and Content Management Systems (1 of 3)

•A Web templateor theme is a predesigned model that can be customized for fast website or webpage creation or updating

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Templates and Content Management Systems (2 of 3)

•A content management system (CMS) facilitates the management of web content development

-Drupal -WordPress -Joomla

•Content repository

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Templates and Content Management Systems (3 of 3)

•An intranet is a private network within a large organization or commercial entity that uses Internet and web technologies to share information among only its members, employees, or business partners

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Design Roles (1 of 4)

Creative Technical

Oversight

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Web Design Roles (2 of 4)

•Creative Roles • Content writer / editor • SEO expert • Web designer • UI / UX manager • Web artist / graphic designer • Multimedia producer

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Design Roles (3 of 4)

• Technical Roles • Web programmer / developer

-Front-end -Back-end -Full-stack

• Database developer • Web server administrator

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Web Design Roles (4 of 4)

•Oversight Roles • Web administrator • System architect • Tester • Social media expert

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Chapter Summary

•Describe the Internet and the World Wide Web •Discuss ways to access the Internet and the web •Categorize types of websites • Identify web design tools • Explain web design principles, roles, and required skills

© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.